Group 1 - The 2026 Spring Festival travel season will start on February 2 and end on March 13, lasting for 40 days, with an expected passenger volume of 539 million, representing a year-on-year increase of 5.0% [1] - The peak travel day before the festival is anticipated to be February 13, while the peak day after the festival is expected to be February 23 [1] - The ticket sales for the first day of the Spring Festival travel season will begin on January 19, 2026 [1] Group 2 - New services will be introduced by the railway ticketing platform 12306, including a limited-time free refund for mistakenly purchased tickets, and enhanced features for ticket purchasing [1] - Additional support will be provided for key passenger groups, including two extra discounted ticket purchases for college graduates seeking jobs in different locations, as well as continued services for students and workers [1] - The customer service center will add a dedicated phone service for elderly passengers aged 60 and above, and will dynamically increase the number of customer service representatives to improve response capabilities [1] Group 3 - Discounts will be implemented for students, children, and disabled military personnel, with loyalty program members receiving up to 15 times and 10 times points on ticket purchases [2] - A flexible and differentiated pricing strategy will be adopted, with significant discounts on less popular train routes, and the minimum discount for high-speed trains reaching 20% [2]

落实学生、儿童、伤残军警等重点旅客票价优惠措施，年满60周岁、14至28周岁持居民身份证、港澳台 居民居住证、港澳居民来往内地通行证、台湾居民来往大陆通行证、外国人永久居留身份证的常旅客会 员购票乘车可分别获票面金额的15倍、10倍积分，推行分日期、分时段、分区段、分席别的灵活差异化 的票价优惠策略，加大非热门方向旅客列车的票价优惠力度，动车组列车最低优惠幅度达2折，让旅客 得到更多实惠。 记者今天（18日）从国铁集团获悉，2026年铁路春运自2月2日开始，至3月13日结束，为期40天，全国 铁路预计发送旅客5.39亿人次、同比增长5.0%，节前客流高峰日预计为2月13日（腊月廿六），节后客 流高峰日预计为2月23日（正月初七），春运首日火车票将于1月19日开始发售。 今年春运售票，铁路12306将推出旅客误购票限时免费退等新服务，用好候补购票、在线选铺、起售提 醒订阅等功能，持续丰富信息服务内容，进一步提升旅客购票体验。 加强重点旅客群体购票服务保障，为2026届高校毕业生异地求职增加2次优惠购票次数，继续为学生、 务工人员提供预约购票服务。铁路12306客服中心新增60周岁及以上老年人电话购票受理服务，动 ...

Core Points - The company has increased discounts on certain high-speed train tickets and introduced various convenient services to benefit travelers [2][3] - Starting from November 1, the company plans to implement price reductions on 581 high-speed train services, including major routes like the Beijing-Shanghai High-Speed Railway [2] - The maximum discount on the Beijing-Shanghai route is 10%, while the Hangzhou-Wenzhou route offers discounts up to 60% [2] - The company has also optimized ticket pricing for specific groups, including students and disabled individuals, allowing for greater discounts [2] Pricing Strategies - The company has introduced multiple pricing options for regular commuters, including 30-day passes for 10, 15, 20, to 60 trips, and other ticket products with discounts [3] - New ticket products cover eight major routes, including the Beijing-Shanghai and Hangzhou-Wenzhou high-speed railways [3] - The company is actively catering to market demands by launching travel packages and special services for various economic sectors, enhancing regional tourism [3] Loyalty Programs - Starting from October 20, 2025, the company will upgrade its frequent traveler membership services, offering increased points for ticket purchases based on age [5] - Regular members will earn 5 times the ticket price in points, while younger members (ages 14-28) will earn 10 times, and seniors (60+) will earn 15 times [5] - Points can be redeemed for train tickets and can also be used for seat upgrades on trains [5]