铁路票价打折，还能有效拉动出行需求，助力扩大内需。近年来，各地文旅热点频出，吸引了众多游客 奔赴一个又一个网红城市，刺激了跨区域人员流动，也带动了消费增长。铁路票价打折，让部分线路出 行更具性价比，可以吸引更多旅客，带动当地经济社会发展。比如，不少铁路运输企业与地方文旅部门 合作，通过票价打折、推出特色线路的方式，为景点带来了大量客流。 当然，作为一个庞大的交通运输系统，铁路车票打折并非一降了之，要充分发挥票价打折的作用，还需 要更加精细的后续工作。 首先要持续做好调研，以市场需求为导向。哪条线路打折，哪条不打折；什么时候打折，什么时候不打 折；什么情况少打折，什么情况多打折……作出这些决策，不能靠拍脑袋，也不能凭经验，而是要认真 做好市场调研，充分利用12306购票数据，随时关注社会热点，以群众需求为导向，动态调整折扣比 例，切实满足群众的出行需求。 铁路部门日前宣布，对130余条高铁线路的1300余趟动车组列车票价进行打折优惠让利。在铁路日益成 为人们出行首选的当下，火车票价打折受到广泛欢迎，尤其是最低4折的超高折扣，让人十分惊喜。 实际上，这不是铁路第一次票价打折。近年来，铁路部门持续深化市场化票价机制 ...

Group 1 - The search popularity for "ice and snow routes" such as "Xi'an to Lhasa," "Chengdu to Urumqi," and "Guangzhou to Harbin" has been steadily increasing since November, with "Chengdu to Urumqi" seeing a 48% year-on-year growth in search volume [2] - The top 10 destinations for ice and snow tourism include Beijing, Zhangjiakou, Urumqi, Altay, Changchun, Baishan, Tianjin, Harbin, Shenyang, and Chengdu, indicating a nationwide trend in ice and snow tourism [2] Group 2 - The search volume for "Chongli ski tickets" has surged by 275%, reflecting a high demand for skiing experiences [3] - Popular flight routes to ski destinations are being offered at low prices, with flights from Beijing to Harbin starting at 300 yuan and from Shanghai to Changchun at 280 yuan [3] - Nearly half of the visitors to Zhangjiakou are post-95s, with Beijing contributing over 20% of the total visitor flow [3] Group 3 - Short-distance ice and snow tourism is gaining traction, with train ticket bookings to Changbai Mountain increasing by 167% [4] - The opening of the Shenyang-Baishan high-speed railway has significantly reduced travel time, facilitating weekend trips for urban workers [4] - Activities at Changbai Mountain extend beyond skiing, including natural hot springs and reindeer feeding, enhancing the overall tourist experience [4] Group 4 - The overall tourism booking volume in Beijing has increased by 15% since November, with a notable rise in interest for skiing in the region [5] - The search volume for "Beijing skiing" has surged by nearly 90%, indicating strong interest from tourists in nearby cities [5] - Cross-city ice and snow consumption is showing robust vitality, particularly from visitors in Tianjin, Shijiazhuang, and Shenzhen [5]

Group 1 - The State Council of China announced the holiday schedule for 2026, with the Spring Festival holiday from February 15 to February 23, totaling 9 days, which is expected to boost long-distance travel enthusiasm [1] - Following the announcement, travel data from Qunar shows a significant increase in ticket searches, with train and international flight searches doubling, and a threefold increase in flight searches for the Spring Festival period [3] - Popular domestic destinations for the Spring Festival include Haikou, Sanya, and Hangzhou, with flight bookings for the 2026 Spring Festival expected to increase by 63% compared to 2025 [3] Group 2 - The travel popularity of Harbin and Sanya as winter destinations is extending into the Spring Festival holiday, indicating a trend towards staggered travel and increased comfort for travelers [5] - The overall travel volume during the Spring Festival is anticipated to reach new highs, with a more balanced daily passenger flow expected [5]

Group 1 - The State Council announced the holiday schedule for 2026, including a 3-day New Year holiday from January 1 to 3 and a 9-day Spring Festival holiday from February 15 to 23, marking the longest Spring Festival holiday in history [1][4] - Following the announcement, there was a significant increase in travel-related searches, with train ticket and international flight searches doubling within half an hour, and flight searches for the Spring Festival increasing threefold [4][6] - Meituan Travel reported a 235% year-on-year increase in flight bookings for the Spring Festival on November 5, indicating a strong market interest in travel during this period [4][6] Group 2 - The top ten domestic travel destinations during the Spring Festival include cities like Shanghai, Harbin, Kunming, and Beijing, with notable increases in searches for flights from Shanghai to northeastern cities [6][7] - The Spring Festival holiday is also driving an increase in "winter escape" travel, with destinations like Kunming, Chengdu, and Sanya becoming popular for travelers seeking warmer climates [6][7] - There is a trend where early ticket purchases can lead to higher prices, while last-minute tickets may be cheaper, particularly for less popular flights, highlighting the complexities of flight pricing strategies [7][8]

Group 1: Market Performance - The A-share market indices rebounded today, with significant gains in consumer sectors such as retail chains, duty-free, hotel and catering, and tourism [1][3] - Notable stocks like Dongbai Group and Caesar Travel reached their daily limit up, indicating strong market interest [1][3] Group 2: Holiday Impact - The announcement of the longest Spring Festival holiday in history, lasting from February 15 to February 23, 2026, has stimulated the consumer sector [1][5] - Online travel booking platforms reported a doubling in search volume for train and international flight tickets shortly after the holiday announcement [4][5] Group 3: Duty-Free Sector - Duty-free concept stocks have seen a significant rise, with the sector increasing over 2% today, driven by upgraded duty-free policies effective from November [7][9] - Key players like Pingtan Development, Caesar Travel, and Hainan Development reached their daily limit up, reflecting strong investor confidence [7][8] Group 4: Policy Support for Consumption - The Chinese government is focusing on boosting consumption through various measures, including enhancing service consumption as a key investment theme [11][12] - The "14th Five-Year Plan" emphasizes the importance of expanding quality consumer goods and services, which is expected to benefit sectors like tourism, education, and healthcare [12][13][14]

Core Viewpoint - The announcement of the 2026 holiday schedule, particularly the extended Spring Festival holiday, is expected to significantly boost travel demand and online booking activity [1] Travel Industry Impact - The Spring Festival holiday will last from February 15 to February 23, 2026, totaling nine days, which is one day longer than previous years [1] - Following the announcement, there was a rapid increase in search volume for train tickets and international flights for both New Year's and Spring Festival periods, with searches doubling within half an hour [1] - The booking volume for Spring Festival flights has increased by 63% compared to the same period in 2025 [1] Popular Destinations - Domestic travel searches are predominantly focused on cities like Sanya, Dali, Harbin, Haikou, and Xishuangbanna [1] - International travel interest has notably risen for destinations such as Berlin, Germany, and Melbourne, Australia [1] Expert Insights - Experts suggest that the longer holiday will facilitate staggered travel, leading to a more balanced daily passenger flow and a more comfortable travel experience [1] - Overall travel and tourism volumes during the Spring Festival are anticipated to reach new highs [1]

Core Points - Starting from October 20, China National Railway Group Co., Ltd. will enhance the "Railway Smooth Travel" frequent traveler membership service, offering greater point discounts for members aged 14 to 28 [1][3] - The new membership benefits include a new seat upgrade feature in addition to the existing ticket redemption options [1][5] Membership Points Summary - Regular frequent traveler members earn points equivalent to 5 times the ticket price [5] - Members aged 14 to 28 will earn points equivalent to 10 times the ticket price, doubling the benefits compared to regular members [3][5] - Senior members aged 60 and above earn points equivalent to 15 times the ticket price, which is three times that of regular members [3][5] - For example, a regular member spending 1000 yuan will earn 5000 points, while a member aged 14 to 28 will earn 10000 points [3][5] Point Redemption and Upgrade Features - Points can be redeemed for train tickets, with 100 points equating to 1 yuan [5] - Members can now use points to upgrade their seats during the journey by scanning a QR code or contacting train staff [5] - Upgraded tickets cannot be refunded or changed, but points will be returned if the upgrade ticket is not used due to force majeure or railway responsibility [5] Membership Application Process - Passengers aged 12 and above can apply for membership through the China Railway 12306 website, app, or designated service windows at train stations [6] - Activation of membership requires logging into the 12306 app and accumulating 10,000 points for the first redemption [7]

Core Insights - The extended National Day and Mid-Autumn Festival holiday from October 1 to 8 has significantly boosted consumer travel and spending, with various online platforms reporting increased travel activity and spending patterns [1][2]. Group 1: Travel Consumption Trends - Didi Chuxing reported a 14% year-on-year increase in daily ride-hailing demand during the holiday, with intercity ride requests rising by 89% compared to the pre-holiday period [3]. - On October 1, the daily active users (DAU) of the Gaode app exceeded 360 million, marking a historical high [3]. - The average booking volume for transportation-related products, such as flights and car rentals, increased by 5% year-on-year, according to Fliggy's report [3]. - Meituan Travel noted a more than 10% increase in train ticket orders and over 40% growth in flight ticket orders, with non-tax ticket prices rising by 8% year-on-year [3]. - Consumers are willing to spend more for quality experiences, with Fliggy reporting a 14.6% increase in average spending per trip compared to last year [3]. Group 2: Domestic and International Travel Patterns - The holiday saw a surge in outbound tourism, with Meituan Travel reporting a more than 20% increase in group travel orders compared to the previous year, with popular destinations including Japan, Hong Kong, Macau, Russia, and Vietnam [4]. - Fliggy's report indicated that travelers visited over 180 countries and regions, with significant growth in orders for mid-sized cities in East Asia, Southeast Asia, and Europe [4]. - There is a notable trend of travelers opting for less popular destinations, with increased interest in third-tier cities and rural areas, as evidenced by the popularity of locations like Shanxi and Guangdong [5]. Group 3: Changing Consumer Preferences - The holiday period highlighted a shift towards more relaxed travel experiences, with increased demand for activities such as dining, sports events, and nightlife, with Didi reporting a 36% increase in ride requests to sports venues [6]. - Culinary experiences have become a key factor in destination selection, with cities like Shanghai, Beijing, and Guangzhou topping the list for food-related searches, reflecting a 110% increase in searches for seasonal delicacies [6]. - The trend of immediate travel planning is evident, with 58.3% of users opting for same-day bookings, indicating a shift from pre-planned travel to spontaneous experiences [10].

Core Viewpoint - The article discusses the challenges of purchasing train tickets during peak travel seasons in China, particularly the phenomenon of "waiting for tickets" and the underlying reasons for ticket scarcity during holidays [2][10][12]. Ticket Purchase Challenges - The ticket purchasing process often leads to a situation where travelers are immediately placed on a waiting list, indicating a lack of available tickets rather than just slow purchasing speed [2][10]. - The distribution of tickets is not uniform; full journey tickets are prioritized over segment tickets, leading to significant differences in availability [9][12]. Ticket Distribution Insights - Historical data and demand forecasts are used by railway authorities to allocate tickets among different segments, ensuring that full journey tickets are more readily available compared to segment tickets [6][9]. - During peak travel times, such as holidays, the demand for tickets can exceed supply significantly, with some routes experiencing over 50% increases in passenger flow while seat availability only grows by 28.3% [22][23]. Role of the Waiting List System - The waiting list system was introduced to better match ticket availability with passenger demand, allowing for automatic ticket purchases when cancellations occur [12][14]. - The system also helps identify high-demand routes, prompting the addition of temporary trains to accommodate increased passenger numbers during busy periods [14][16]. Regional Demand Disparities - There are significant disparities in passenger flow across different regions, with some areas experiencing much higher demand than others, complicating ticket availability [20][22]. - For instance, during the 2025 Spring Festival, the total number of passengers reached 5.13 billion, with certain regions like the Yangtze River Delta accounting for nearly 20% of total traffic [22][23]. Conclusion - The article emphasizes that the competition for tickets is not solely about speed but also about the limited availability of segment tickets, especially during peak travel times [23].

Core Viewpoint - The phenomenon of "immediate waitlisting" for train tickets during peak travel times is not solely due to slow purchasing speed, but rather a result of limited ticket availability for specific routes [4][12][27]. Ticket Availability and Distribution - The ticketing system differentiates between full journey tickets and segment tickets, with the former generally having more availability [4][6]. - Historical data and demand forecasts are used to allocate tickets among different segments, leading to uneven distribution based on travel demand [8][14]. - For example, tickets from Beijing to Shanghai (full journey) are more plentiful compared to tickets for segments that only cover part of the journey [6][10]. Waitlisting Mechanism - The waitlisting system was introduced to better match passenger demand with available tickets, allowing for automatic ticket purchases when cancellations occur [15][17]. - This system aims to minimize opportunities for scalpers and ensure that tickets go to genuine travelers [15][19]. Seasonal Demand and Capacity - During peak travel seasons, such as holidays, the demand for tickets can exceed supply significantly, leading to intense competition among travelers [25][26]. - For instance, during the 2025 Spring Festival, the railway system is expected to handle over 5.13 billion passenger trips, with certain regions experiencing disproportionately high demand [26][27]. Conclusion on Ticket Purchasing Strategy - To increase the chances of securing tickets, travelers are advised to opt for full journey tickets whenever possible, as they provide access to a larger pool of available seats [27].