票务市场拓展
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大麦娱乐入股香港快达票,联手开拓港澳台演出及票务市场
Sou Hu Cai Jing· 2026-02-13 03:07
Core Insights - Damai Entertainment announced a strategic investment partnership with Hong Kong ticketing platform Kuaidao on February 13, aiming to leverage their strengths in the Greater China ticket sales market to jointly explore the Hong Kong, Macau, and Taiwan performance and ticketing market [1] Group 1: Cooperation Details - The cooperation involves multiple levels, including technology support from Damai to Kuaidao, which will promote Damai's ticketing solutions in Hong Kong, Macau, and Taiwan [3] - Business collaboration will focus on offline performance consumption scenarios, sales network construction, and intelligent ticketing services, along with cross-platform ticket distribution and marketing activities [3] - The market strategy will target the Greater Bay Area, facilitating ticket purchasing for Hong Kong and Macau users for mainland performances, and vice versa for mainland audiences [3] Group 2: Company Backgrounds - Kuaidao, established in 2000, is a well-known local ticketing platform in Hong Kong, serving over 5 million users annually and providing ticketing services for more than 30,000 events in the past two decades [3] - Damai Entertainment operates across various sectors, including film, performances, IP commercial derivatives, series, artist management, and ticketing platforms, with a user base of 300 million on its Damai platform [3] - In recent years, Damai has been actively advancing its layout in the Greater China region through commercial investments and project collaborations [3]