近日，短视频平台广告引流引发的私域交易纠纷再度引发关注。仝某在某电商平台看到有关社工资格证 考前培训的广告，被轻松拿证、高通过率的承诺吸引后添加了微信咨询。微信沟通中，商家未出示任何 办学资质，也未提供培训合同，简单介绍课程后便发送收款码，仝某基于对平台广告的信任，扫码支付 1699元培训费。付款数小时后，仝某对该公司培训资质存疑，当即明确提出退款却遭无理拒绝。仝某就 此维权，却因交易全程脱离平台而无法通过平台维权，陷入维权困境。2月13日，江苏省消保委发声， 提醒消费者谨防上当受骗。 图源网络 通讯员 苏消萱 扬子晚报/紫牛新闻记者 马燕 江苏省消保委认为，商家以"轻松拿证""高通过率"等话术进行宣传，引导消费者通过私域完成交易，未 主动出示办学培训资质，也未与消费者签订正规服务合同。消费者付款后，发现商家无相关培训资质， 要求退款却被拒绝。商家甚至在未提供任何培训服务的情况下，还擅自寄送培训教材企图制造既成事 实，试图阻碍消费者维权。商家的上述行为违背了基本的诚信经营原则和《消费者权益保护法》相关规 定，侵害了消费者的自主选择权、公平交易权。此类以短视频引流至私域交易的情况时有发生，扰乱了 市场交易的正常 ...

Core Viewpoint - The article discusses the requirement for online trading platforms in China to report tax-related information quarterly, clarifying which transactions are subject to this requirement and providing compliance suggestions for businesses engaged in private domain transactions [1][2][3][4] Group 1: Reporting Requirements - Online transactions that require reporting must involve three parties: the supplier, the customer, and the platform providing commercial services [2] - Platforms must report tax information for all merchants operating within them, regardless of whether they have the necessary licenses or registrations [2] - The reporting obligation encompasses all platforms that facilitate online transactions, ensuring comprehensive coverage of entities providing intermediary services [2] Group 2: Exempt Transactions - Transactions conducted through personal social tools like WeChat or QQ do not require reporting, as they lack the characteristics of a commercial platform [3] - Direct transactions between businesses and customers on self-operated platforms, such as proprietary e-commerce sites or apps, are also exempt from reporting [3] - Despite the exemption from reporting, businesses must still fulfill their tax obligations, as non-reporting does not eliminate the need for compliance [3] Group 3: Compliance Recommendations - Companies engaged in private domain transactions should analyze their business models to determine if they utilize platform services for online trading [4] - It is crucial for businesses to distinguish between public and private domain sales to avoid data confusion, especially when both types of transactions occur [4] - Maintaining documentation to prove transaction compliance is essential for demonstrating the legitimacy of transactions and adherence to tax regulations [4]