Core Insights - The regulatory authorities in Henan Province have implemented a comprehensive regulatory network to address the challenges posed by private domain live streaming, particularly focusing on false advertising practices [1][2] Group 1: Regulatory Measures - The Henan Provincial Market Supervision Administration has introduced a new regulatory model that includes "penetrating supervision," "full-chain law enforcement," and "collaborative operations" to combat false advertising in private domain live streaming [1][2] - A total of 76 cases of false advertising in live streaming have been investigated, resulting in fines and confiscations amounting to 4.8657 million yuan [1] Group 2: Technological Integration - The regulatory framework leverages big data analysis and AI recognition technologies to monitor risks associated with WeChat groups and mini-programs, ensuring comprehensive coverage from information collection to risk warning [2] - The enforcement system covers all aspects of the supply chain, including the responsibilities of producers, video creators, distributors, and platforms, enhancing the effectiveness of law enforcement [2] Group 3: Collaborative Governance - A cross-departmental joint law enforcement mechanism has been established to address platforms that neglect their review responsibilities, creating a synergistic regulatory environment [3] - The initiative emphasizes cooperation between government, enterprises, and community organizations to strengthen the governance framework, combining online monitoring with offline verification [3]