Core Viewpoint - The market regulatory authority has initiated actions against fraudulent practices in private domain live streaming, particularly targeting scams that exploit elderly consumers [1][3]. Group 1: Regulatory Actions - A total of 30 cases of false advertising in private domain live streaming have been filed, with 6 cases involving platforms and 24 involving merchants, resulting in penalties totaling 2.93 million yuan and proposed penalties of approximately 6.63 million yuan [1]. - The regulatory authority is implementing a full-chain crackdown on illegal entities involved in private domain live streaming, including those that attract and organize potential customers [3]. Group 2: Characteristics of Private Domain Live Streaming - Private domain live streaming operates through closed groups like WeChat, lacking transparency and features such as replay options, transaction order queries, and product reviews, making it easier for fraudsters to target elderly consumers [1][2]. - The market for private domain live streaming has seen explosive growth, with total merchandise transaction volume (GMV) reaching hundreds of billions, and the private domain operation market exceeding one trillion yuan [3]. Group 3: Industry Development and Compliance - The private domain live streaming sector must align its management standards with public domain platforms to prevent becoming a hub for illegal e-commerce activities [4]. - Regulatory bodies are enhancing oversight by reviewing the qualifications of marketing personnel and requiring minimum data retention periods for live streaming data [4].