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技艺潮流巧碰撞 科技文化双赋能进博会搭台 江苏老字号出海正当时
Xin Hua Ri Bao· 2025-11-05 23:28
Core Insights - The 8th China International Import Expo opened in Shanghai on November 5, showcasing Jiangsu's cultural heritage and innovative expressions through its traditional brands [1] - Jiangsu has a significant number of time-honored brands, with 113 national and 352 provincial brands, highlighting its rich cultural and commercial landscape [1] Group 1: Traditional Brands and Innovations - Jiangsu's traditional brands are creatively merging heritage with modern aesthetics, as seen in the "Su Super Zisha Teapot Series," which combines traditional craftsmanship with contemporary themes [2] - The Nanjing Yunjin Research Institute presented exquisite works that blend ancient weaving techniques with modern materials, showcasing the evolution of traditional crafts [2][3] - The Nantong Benlan Craft Co., known for its blue print fabric, has successfully modernized its offerings, appealing to younger consumers and enhancing brand recognition through participation in the expo [3] Group 2: High-End Products and Cultural Representation - The high-end silk scarf brand "Zhangyu Deva-Vani" aims to revitalize Jiangsu's silk culture by integrating technology and art, showcasing its unique designs at the expo [4] - The Gaochun Ceramics Company presented banquet porcelain that reflects traditional Chinese aesthetics while promoting its products as high-end ceramics on the international stage [6] - Suzhou Embroidery's "Dieyun" series, inspired by historical art, has attracted international interest, indicating a growing demand for traditional crafts in global markets [7] Group 3: Market Expansion and International Collaboration - The expo serves as a platform for Jiangsu brands to expand their market reach and establish international collaborations, with many companies reporting interest from overseas buyers [5][6][7] - Companies are leveraging the expo to optimize their cross-border supply chains and enhance their export strategies, aiming to increase their presence in over 100 countries [6]