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研判2025!中国牛角梳行业PEST分析、产业链图谱、发展现状、竞争格局及发展趋势分析:市场格局较为分散[图]
Chan Ye Xin Xi Wang· 2025-07-11 01:39
内容概要:在古代,牛角梳曾是达官贵族高度认可的珍品,相当于如今的奢侈品,不但珍贵,还可以传 世,此后,随着产量逐渐变大,牛角梳渐渐成为百姓喜爱的日常用品,近年来,随着国民生活水平提高 和健康养生理念的普及,消费者对具有天然保健功能的产品需求不断增加,牛角梳作为绿色、环保的梳 发工具,符合消费者对天然材质产品的偏好,因此,受到众多消费者的青睐,据统计,2024年我国牛角 梳需求量达1862.25万把,市场规模达10.28亿元。 上市企业:谭木匠(00837.HK)、张小泉(301055) 相关企业:重庆梳香世家工艺品有限公司、茂县格桑花牦牛角梳生产基地、常州市卓尚饰品有限公司、 衡阳市天天见梳篦实业有限公司、张家界钻牛角尖工艺品有限公司、凤凰县传承民族工艺有限责任公 司、福建省鑫聚辉贸易有限公司、福州火凤贸易有限公司、泾县宫庭竹木工艺品有限公司、安徽省泾县 润发梳业有限公司 关键词:牛角梳发展背景、牛角梳产业链、牛角梳需求量、牛角梳市场规模、牛角梳竞争格局、牛角梳 发展趋势 一、概述 根据《本草纲目》载:"牛角,酸咸,清凉,无毒",牛角梳是以牛角为材质的梳子,是历史悠久的传统 工艺品,长年用角梳梳头,可舒经通络 ...
(乡村行·看振兴)年产值8000万元 广西柳江“鸟笼经济”飞起来
Zhong Guo Xin Wen Wang· 2025-07-10 15:47
中新网柳州7月10日电题:年产值8000万元广西柳江"鸟笼经济"飞起来 广西柳州市柳江区百朋镇百朋社区的新圩场,是远近闻名的"鸟笼村",也是中国西南地区最大的鸟笼生 产基地。鸟笼制作已成为当地民众增收致富的特色产业。 近日,走进新圩场海洋鸟笼基地,只见成百上千个成品鸟笼错落摆放,大小不一、造型多样,每件都做 工精巧,兼具实用性与艺术性。 压竹条、塑型、打孔、雕刻、组装、上漆……手艺人黄爱菊埋头于手头活计。"我从事鸟笼制作已有15 年,竹条的纹理和质地,我闭着眼都能辨出来。"在她心中,竹条不仅是制作材料,更承载着技艺的温 度。 目前,海洋鸟笼基地成为柳江壮族竹编生产性保护示范基地,古老的竹编技艺在这里焕发蓬勃生机。该 基地生产的鸟笼分高端、中端、大众三个档次,高端款产品单价超过1000元(人民币,下同),中端款产 品400元至500元,大众款产品100元至200元,销往国内各大城市。 在百朋镇鸟笼微型创业园,工人们手法娴熟,将寻常的材料赋予实用与艺术的双重价值。这里不仅是生 产加工的"大车间",更是带动周边民众就业的"聚宝盆"。 "我在这里工作5年了,不仅能在'家门口'就业,还能照顾家庭。"百朋镇百朋村四井屯村 ...
提振消费进行时 | 编织诗意消费新图景
Guang Xi Ri Bao· 2025-07-10 01:47
7月7日,在玉林市博白县佳裕工艺品有限公司的成品展厅里,一盏盏编织灯饰,一件件编织用具, 正通过直播镜头向全球买家展示。灯具、镜子、挂钟等物品有了藤芒缠绕,立即显得意趣十足;藤编的 柜子、箱包、提篮,给人以绿色环保的舒适感。 "一些婚庆公司采购礼盒篮布置婚礼现场,一场婚礼就用到上千件产品。"博白县凰图工艺品公司总 经理黄连将介绍,某品牌酒店直接采购了一批毛巾筐,投放于客房;一些食品生产企业订制食品篮,随 商品一同进驻各商超卖场。 编织元素融入生活,融入艺术,从而拉动消费不断增长。博白县委宣传部有关人员介绍,博白芒竹 编织技艺被列入第五批自治区级非物质文化遗产代表性项目名录,博白县引导编织企业抢抓跨境电商发 展契机,大力推动内销外销"双循环",线上线下"双赛道"。 佳裕工艺品公司的编织产品,主要是生活用具和家居装饰品,产品畅销欧美、中东、东南亚等地。 该公司总经理涂春晓介绍,在当地政府的培育下,公司日益壮大,2024年销售额达4508万元,其中出口 占到九成。 博白县彬丞工艺品有限公司总经理王彬丞来自"编织世家"——从祖辈带着集体生产编织品创收,到 父辈在浙江义乌成立公司闯市场,再到今天他组建直播团队进军电商市 ...
潍坊安丘:一朵绢花撬动三亿市场 稳坐江北工艺头把交椅
Qi Lu Wan Bao Wang· 2025-07-09 10:42
走进潍坊嘉信工艺品有限公司,一派繁忙的生产景象映入眼帘。众多女工专注地伏案工作,她们的双手 灵巧翻飞,将零散的花瓣娴熟地拼接、粘贴、上色,一系列工序一气呵成。不一会儿,形态逼真、色彩 斑斓的仿真花便栩栩如生地呈现在眼前。公司负责人介绍:"我们以仿真花为主打产品,主要出口欧美 国家,目前月产量基本稳定在20条货柜左右。" 在潍坊安丘景芝镇,绢花制作技艺历经四十载岁月沉淀,作为"安丘手造"的璀璨明珠,在全球贸易蓬勃 发展的当下,凭借独特的艺术魅力与精湛工艺,赢得了海内外消费者的广泛赞誉,市场需求持续攀升, 正以蓬勃之势绽放在世界舞台之上。 景芝镇绢花产业的繁荣发展,不仅为地方经济注入了强劲动力,更开辟了农村剩余劳动力就业的新途 径。众多村民实现了"家门口"就业,在增加收入的同时,也能兼顾家庭事务,真正实现了工作与生活的 平衡。以潍坊嘉信工艺品企业为例,现有固定员工六七十人,生产旺季还会从周边地区雇佣临时工。 景芝镇红旗村村民李大姐在家中熟练地分拣着粘花材料,她笑着说道:"现在我每个月能有三四千元的 收入,既可以补贴家用,又不耽误照顾孩子和家庭。" 如今,手工粘花产业在安丘市已颇具规模。景芝镇红旗村、庆安北村等多个 ...
1.9万户报名,包括10余家上市公司 义乌第六代市场获得热捧
Zheng Quan Shi Bao Wang· 2025-07-07 11:20
Group 1 - The core viewpoint of the news is the significant interest in the Yiwu Global Digital Trade Center, with over 19,000 companies registering for participation in the second round of recruitment for the baby and skincare industries, indicating a competitive environment for the approximately 900 available stalls [1][2] - The Yiwu Global Digital Trade Center is seen as an accelerator for digital trade, providing a platform for brands to enhance their global recognition and influence, as highlighted by the founder of Senziwu Crafts [1][2] - The center is positioned as a strategic response to the restructuring of global commercial logic through digital trade, serving as a super hub linking global supply chains and consumer ends, as stated by the CEO of Guangzhou Xuelai Cosmetics [2] Group 2 - The Yiwu Global Digital Trade Center is part of the sixth generation of markets in Yiwu, with a planned investment of 8.321 billion yuan to develop a digital economy ecosystem and infrastructure within the small commodity trade [3] - The market segment of the Yiwu Global Digital Trade Center is expected to open in October 2023, with future recruitment planned for various industries including baby products, travel goods, health care products, drones, and AI equipment [3]
稳得住 转得快——来自浙江外贸企业的调研
Jing Ji Ri Bao· 2025-07-06 21:36
今年以来的中美贸易摩擦,给我国外贸企业带来了巨大挑战。面对复杂多变的形势,外贸企业如何调整 生产节奏、应对订单变化?如何积极拓展新市场、提升产品附加值?经济日报记者奔赴浙江等外贸大 省,实地采访调研,观察我国外贸企业在风浪中坚守,凭借实力向上生长、向新而生的韧性与智慧。 5月12日发布的《中美日内瓦经贸会谈联合声明》成为二季度浙江外贸企业对美业务的分水岭。 之前一个多月的停顿、观望和小批量生产,立刻被全力恢复生产、物流飞速运转、洽谈新单取代。记者 在采访中看到,面对从暂停键到快进键的戏剧性变化,浙江外贸企业一边根据订单变化调整生产节奏, 一边拓展新市场、提升附加值,普遍表现出任凭风吹浪打、我自岿然不动的沉着与有序。 见惯风雨沉着坚守 5月16日8时30分,距离义乌国际商贸城二区开门营业还有一个小时。一堂特殊的西班牙语培训课在商贸 城一楼的"外语晨练基地"准时开始。 "你要订购多少个?""有最少起订量吗?""数量越多,价格越低……"老练的义乌商户变身专注的学生, 站在这个没有课桌椅的免费课堂里跟着老师大声朗读。培训内容来自做生意的高频使用场景,很接地 气,受到商户一致欢迎。 当天是西班牙语老师罗丽的教学首秀。罗 ...
铜师傅赴港IPO,聚焦铜质文创产品,依赖线上销售渠道
Ge Long Hui· 2025-07-03 11:28
Core Viewpoint - The recent popularity of LABUBU from Pop Mart highlights the growing interest in aesthetic and commercially valuable products in the trendy toy IP sector, coinciding with the listing ambitions of companies in this field [1] Company Overview - Tongshifu, based in Hangzhou, is focusing on copper cultural and creative products and has made progress in its overseas IPO filing [2][4] - The company was founded in 2013 by Yu Guang, who previously led a bathroom products business, after realizing the high costs of acquiring copper statues [5] - As of May 2, 2025, Yu Guang holds approximately 26.27% of the voting rights, making him the largest shareholder, with significant stakes held by Shunwei and Xiaomi Group [5][7] Product Categories - Tongshifu's products are categorized into four main types: copper cultural products, plastic trendy toys, silver cultural products, and gold cultural products [7] - The core product line is copper cultural products, which accounted for over 95% of revenue during the reporting period, with copper figurines making up more than 85% of that revenue [9][10] Financial Performance - The company's revenue has shown slight growth, with figures around 503 million RMB in 2022, 506 million RMB in 2023, and an estimated 571 million RMB in 2024, while net profit has fluctuated [13] - The gross profit margins have improved from 32.2% in 2022 to an estimated 35.4% in 2024, despite challenges in net profit due to market conditions [13] Market Dynamics - The market for copper cultural products is small, with a projected market size of only 16 billion RMB by 2024, despite a compound annual growth rate (CAGR) of 7.3% from 2019 to 2024 [17] - The overall cultural and creative product market in China is expected to grow from 286.9 billion RMB in 2019 to 464.7 billion RMB by 2029, with plastic resin products experiencing the fastest growth [14] Competitive Landscape - The copper cultural product market is highly concentrated, with the top three players accounting for over 70% of total revenue, and Tongshifu leading with a market share of approximately 35% [20] - The company faces intense competition despite high entry barriers due to the complexity of product development and brand establishment [20] Sales Channels - Tongshifu relies heavily on online sales, with approximately 70% of revenue generated from platforms like Tmall, JD.com, and Douyin, while physical retail contributes a smaller portion [22][23] - The company plans to expand its market presence overseas, although its products are deeply rooted in Chinese cultural narratives, which may not resonate with international consumers [24]
从贴牌到创牌,从单打独斗到抱团出海,从受制于人到自主研发——青岛外贸企业的“突围密码”
Sou Hu Cai Jing· 2025-06-30 05:39
几何时,"青岛制造"是国际订单簿上闪亮的名字,依托港口优势与勤劳智慧,无数青岛企业乘风破浪, 将产品送往全球。然而近来,国际贸易环境复杂多变,曾经的"安全感"正被"不确定性"所取代。转型不 再是锦上添花的远景规划,而是迫在眉睫的生存之战与涅槃之机。从贴牌到创牌,从单打独斗到抱团出 海,从受制于人到自主研发……青岛外贸企业走出了一条多元化的突围路径。近日,青岛早报记者走访 多家企业,解码岛城外贸企业转型背后的故事。 逆势增长:代工企业的品牌化突围 "我们也曾走过代工的老路。"青岛绿清新国际贸易有限公司创始人张斌回忆道。2014年,在一个破旧的 小民房里,1990年出生的张斌开始了自己的创业之旅。从给欧美客户做代工开始,经过10余年的发展, 如今,他已经将公司打造成一家集研发、生产、销售于一体的跨境企业,为国外的竞技运动、户外休闲 等用户提供一站式全方位产品与服务。 "我大学是学国际贸易专业的,在创业之初,我们做的是传统外贸业务,主要从事食品的进出口。"张斌 说,经历过几次失败之后,他将目光转向工艺品、珠宝等的海外销售。"我有个亲戚在城阳区开了一家 小工艺品工厂,他们负责生产,我们负责拿货销售。"张斌说,一次偶然 ...
扬州:打造“苏字号”金名片 赋能“好地方”新跨越
Xin Hua Ri Bao· 2025-06-27 06:33
Core Viewpoint - The city of Yangzhou is focusing on brand development as a core strategy to enhance its competitiveness, aiming to transform "Yangzhou products" into "Yangzhou brands" through a structured approach involving both government guidance and enterprise initiatives [1] Group 1: Policy Guidance - Yangzhou has established brand building as a strategic pivot for high-quality urban development, enhancing its policy framework through various initiatives [2] - The city has introduced several financial incentives, including a special fund for brand development, with rewards up to 1 million yuan for companies achieving significant brand honors [2] - An annual budget of 3 million yuan is allocated to support the revitalization of time-honored brands, with over 430,000 yuan invested in 27 projects to date [2] Group 2: Innovation and Competitiveness - The vitality of Yangzhou's service industry brand construction is rooted in innovative practices, transitioning from traditional manufacturing to modern intelligent manufacturing [3] - Time-honored brands are revitalizing by adopting innovative business models and integrating modern technology with traditional craftsmanship [3] - The Yangzhou lacquer factory has successfully combined ancient techniques with modern technology, enhancing production efficiency and product quality [3] Group 3: Cultural Integration - Yangzhou emphasizes the integration of cultural elements into brand development, enhancing brand identity through storytelling and cultural heritage [5] - The city has established over 70 cultural facilities to promote local culinary and artistic traditions, fostering consumer connection and brand loyalty [5] - Yangzhou is actively promoting its service brands on international platforms, enhancing the global presence of its cultural heritage [5] Group 4: Public Engagement - The city is leveraging media platforms to enhance public awareness and appreciation of its service brands, creating a favorable environment for brand recognition [6] - Initiatives such as brand culture exhibitions and service experience days are being encouraged to bridge the gap between brands and the public [6] - Yangzhou aims to cultivate a culture of trust and support for local brands, reinforcing the importance of quality and brand value in the community [6]
5位文旅行业基层代表分享履职故事做文化传播与传承的使者
Zhong Yang Ji Wei Guo Jia Jian Wei Wang Zhan· 2025-06-25 13:50
中央纪委国家监委网站 左翰嫡 6月25日,国务院新闻办公室举行中外记者见面会,来自文旅行业的5位基层代表围绕"推动文化和旅游 高质量发展 丰富人民美好生活"主题分享经历和体会。 广东东莞是国际制造名城,也是外来务工人员打拼奋斗的梦想之城。1999年,黄晓丽背着行囊来到东 莞,从镇街文化站做起,在广场上教广场舞、主持文艺晚会。如今,她成为了东莞市文化馆馆长:"25年 来,我始终如一做一件事情,就是用文化温暖这座城市的每一位建设者。" 谈及当前的"旅游热",曹震认为,现在的游客不仅仅满足于走马观花的旅游,而是更想深入探寻背后的 文化。很多游客把导游比喻成文化的翻译官,能够把看似晦涩的历史变成生动有趣的故事。因此,作为 新时代的导游,要坚持守正创新,让导游服务尽可能呈现出本土特色、时代特色,更加从容自信地讲好 中国故事,传播好中国声音。 作为赤水竹编省级非遗代表性传承人,贵州省赤水市牵手竹艺发展有限公司总经理杨昌芹介绍了赤水竹 编产品走出大山的经历。"我们形成了'党支部+公司+合作社+农户'的发展模式,推动竹编产业规模化发 展,也建成了竹编非遗展示基地、展示中心及非遗工坊,带动当地108人固定就业、200多人灵活就 ...