Core Insights - VOID COAST, a high-end oral beauty brand from Scandinavia, officially enters the Chinese market after a year of in-depth research, brand registration, supply chain integration, and localized formulation [1][6] Group 1: Brand Philosophy and Founder's Vision - The brand's core philosophy is "less is more, reject the clutter and embrace the essence," aiming to provide modern consumers with an effective path to authentic skin care [1] - Founder Eileen, with nearly 20 years in real estate, transitioned to create a brand focused on "precise subtraction" after realizing the complexity and ambiguity of beauty product ingredients [2] - Eileen defines her role as a "CFO of ingredients," approving only truly effective components and rejecting unnecessary additions [2] Group 2: Scientific Collaboration and Product Development - VOID COAST collaborates with the Scandinavian Biological Research Institute (SBI) to transform complex skin mechanisms into simple and effective beauty logic [2] - The brand aims to explore the scientific connection between internal skin systems and external care, creating a more intelligent and balanced oral beauty solution [2] Group 3: Market Strategy and Localization - The brand has accumulated extensive feedback and real sensory data from high-end overseas clients, validating product effectiveness in international markets [5] - To align with Chinese regulations and consumer skin characteristics, the team spent over a year selecting top domestic ingredients for optimization and formulation [5] - VOID COAST officially launches its market strategy in China, introducing the "scientific subtraction" concept to consumers seeking rational beauty and inner balance [6]