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撬动战略咨询107期《战略算法》:揭三大实战百亿增长逻辑
Sou Hu Cai Jing· 2025-12-17 04:41
Core Insights - The article discusses how Chinese companies are navigating uncertainty to find growth opportunities, emphasizing the importance of cultural, technological, and demand-driven strategies in achieving success in a changing global landscape [1] Group 1: Cultural Strategy - The evolution of Eastern culture from a marketing tool to a solid business foundation is highlighted, with the example of Wangba Tea, which established a strategic positioning of "Modern Eastern Tea" and developed a replicable global operating system. Its GMV increased from 1.2 billion to over 29.5 billion in three years, with projected revenue of 12.4 billion in 2024 and a 20% year-on-year growth in the first half of 2025, demonstrating the cultural value's ability to transcend regions and become a global currency [6] Group 2: Technological Strategy - The article notes that Chinese technology has evolved from merely addressing availability issues to defining quality standards. The case of Pantum printers is presented, which established itself as a "Chinese printer leader" and achieved continuous market expansion. In 2024, Pantum's revenue reached 4.6 billion, marking eight consecutive years of the highest global growth rate, with a 21% growth from January to July 2025, positioning "Chinese standards" as a fundamental industry cornerstone [9] Group 3: Demand Strategy - The shift from conceptual innovation to demand reconstruction in smart technology is discussed, with the example of Shufude smart beds, which created a new category in the intelligent sleep market. The brand achieved a scale of 1 billion in three years and received the world's first L4-level smart bed certification, expanding its stores from 0 to 200, successfully elevating "smart" from a product feature to a core value in health [11] Group 4: Consulting Firm Achievements - Leverage Consulting has successfully developed notable cases for brands like Wangba Tea, Shufude smart beds, and Pantum printers, assisting 62 companies in achieving breakthrough growth over the past decade. The firm is recognized as a global innovator in strategic positioning and has received the "Management Science Award" in China, with its unique "Positioning Equation" theory published in the MIT Sloan Management Review [13]