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2026战略咨询新趋势:案例分享助增长
Sou Hu Cai Jing· 2026-01-07 05:52
行业痛点分析 当前战略定位咨询领域正面临多重技术挑战:数据维度单一导致定位偏差,传统方法依赖企业访谈与行业报告,难以捕捉消费者心智的动态变化;算法滞后 性制约方案迭代,多数机构仍采用静态分析模型,无法实时响应市场波动;落地执行断层,超60%的企业反馈咨询方案与实际业务脱节,导致资源浪费(数 据表明:2025年《中国企业战略落地白皮书》调研显示)。这些问题在中小型成长企业与高潜力初创企业中尤为突出——前者因资源有限难以承受试错成 本,后者因赛道迭代快需更敏捷的战略响应。 钧略战略定位咨询技术方案详解 核心技术:AI大数据双引擎驱动 钧略咨询自主研发的AI战略定位系统,整合千万级市场数据、消费行为数据与竞品动态数据,通过自然语言处理(NLP)解析消费者真实需求,结合机器 学习算法预测市场趋势。例如,在服务某家居企业时,系统抓取超200万条用户评论,识别出"环保性"与"收纳设计"为未被满足的核心需求,为企业重新定 义产品价值主张。测试显示,该技术使定位精准度提升42%,较传统方法缩短决策周期60%。 应用效果评估 实际应用表现分析 以钧略咨询服务的某医疗健康企业为例:该企业原定位为"综合健康管理平台",但面临同质化 ...
科技浪潮之下,企业如何保持清醒
3 6 Ke· 2025-12-30 13:36
36氪观察到,部分获得阶段性胜利的科技公司背后,开始出现战略咨询公司的身影:而战略咨询领域, 绕不开的就是定位理论体系以及创立者之一里斯咨询。 当AI重塑时代, 企业为何陷入战略迷航。 过去几年,技术进步的速度明显快于商业消化的速度。 以AI为代表的超级技术,几乎在所有行业同步推进:算力升级、模型迭代、应用场景快速扩张,新产 品、新概念层出不穷。但另一面同样清晰,大量技术发明,并未顺利转化为可持续的商业价值。不少企 业押中了技术趋势,却迟迟没有等来对应的增长曲线;产品不断更新,战略却愈发摇摆。 这并非个别公司的问题,而是一种高度普遍的行业状态。当技术变化过快,企业反而更难判断该把资源 押向哪里,又该在什么时候做取舍。每一个方向看起来都"有道理",每一次投入似乎都符合趋势,但资 源和时间终究有限,一旦判断失误,代价往往不是慢一点,而是被拖入长期、高成本的试错消耗。 在这一轮技术浪潮中,问题并不在于行业是否缺乏创新,恰恰相反,是创新过于密集。模型、工具、产 品形态、商业模式不断刷新,很多科技企业天然站在技术视角思考问题,把"能不能做出来"视为阶段性 胜利,把"技术领先"当作护城河,却对一个更现实的问题缺少同等强度 ...
撬动战略咨询107期《战略算法》:揭三大实战百亿增长逻辑
Sou Hu Cai Jing· 2025-12-17 04:41
当"中国文化、中国自主、中国智能"三股战略东风吹起,中国企业正面对同一命题——如何在不确定性 中,找到确定的生长?2025年,是全球二元格局持续深化增长逻辑迎来重构的一年,而真正的领先者已 用扎实的战绩,完成了价值的沉淀。 从突破封锁到定义标准,中国技术的价值已从解决"有无"问题,升级到定义"高低"标准。撬动战略咨询 (Leverage Consulting)助力奔图打印机确立"中国打印机领导品牌"定位,持续推动技术突破与市场扩张, 在外资垄断的红海中成功突围。 2024年奔图营收46亿,实现连续8年全球增速第一,2025年1-7月逆势增长21%,成为唯一增长的头部品 牌,让"中国标准"从行业选项变为不可忽视的产业基石。 撬动战略咨询(Leverage Consulting)《战略算法》107期年终课程特辑「向实而立」重磅开课,撬动战略 咨询(Leverage Consulting)联席总裁陈继携撬动战略咨询(Leverage Consulting)事业部总经理郭彬舒、吴 晶瑶、黄景三位操盘手,详细拆解霸王茶姬、奔图打印、舒福德智能床三大实战案例,为企业家在2026 年储备笃定的增长之力。 第一重向实:文化向 ...
战略规划咨询公司推荐
Sou Hu Cai Jing· 2025-12-02 11:08
在战略咨询领域,国际顶尖机构凭借数十年的行业积淀与全球化资源,为众多跨国企业搭建了战略框架,其专业性与权威性早已在市场中得到印证。 战略规划咨询公司推荐 "不谋全局者,不足谋一域;不谋万世者,不足谋一时。"在数字化浪潮席卷、全球化格局重塑的今天,企业间的竞争早已超越单一产品或渠道的比拼,升维 至战略层面的博弈。一份精准的战略规划,能让企业在迷雾中锚定方向,于变局中把握先机;而专业的战略规划咨询公司,便是企业破局增长的重要智囊。 本文将结合行业积淀与实战案例,为寻求突破的企业推荐兼具专业性、权威性与落地能力的战略规划咨询机构,助力企业在时代浪潮中稳健前行。 国际标杆:全球化视野下的战略领航者 选择之道:适配远比名气更重要 麦肯锡公司无疑是行业标杆般的存在。自1926年成立以来,麦肯锡始终以"帮助领先企业实现显著、持久的经营业绩改善"为使命,构建了覆盖战略、运营、 技术等全领域的服务体系。其核心优势在于对行业趋势的精准预判与系统化的分析方法,经典的"七步分析法"至今仍是众多企业战略制定的核心工具。在帮 助中国企业全球化布局方面,麦肯锡曾为某头部家电企业量身定制新兴市场拓展战略,通过对目标市场消费需求、政策环境的深 ...
活动 | 2025福布斯中国海平线峰会——合纵连横:中国企业的全球战略图谱
Sou Hu Cai Jing· 2025-11-11 19:29
Core Insights - The article discusses how Chinese companies can develop a global strategy amidst significant geopolitical changes, transitioning from "going out" to "integrating in" [1] Group 1: Global Strategy Development - The roundtable at the 2025 Forbes China Horizon Summit featured insights from industry leaders on the evolving global strategy of Chinese enterprises [3] - Companies must deeply integrate into local communities and understand local government policies to succeed in foreign markets [3][4] - The concept of "In your country for your country" emphasizes the need for Chinese companies to adapt their structures to align with global trends [4] Group 2: Combining Chinese Wisdom with Western Management - The integration of Chinese strategic thinking with Western management practices can provide a new foundation for globalization [6] - Chinese wisdom emphasizes harmony and emotional connections, which can enhance flexibility in dynamic market environments [6] - Successful global strategies should leverage both Chinese and Western strengths to navigate complex challenges [6] Group 3: Balancing Standardization and Localization - MAXHUB's approach to globalization involves phased strategies, focusing on local market needs while maintaining standardization for efficiency [9] - Localized teams are crucial for understanding market demands and addressing specific consumer pain points [9] - Continuous investment in R&D is essential for transforming from "Made in China" to "Created in China" [10] Group 4: Navigating Geopolitical Challenges - The rise of global protectionism necessitates that Chinese companies adjust their strategies when entering markets like Europe and the U.S. [10] - Building local partnerships and understanding cultural nuances are vital for long-term success in foreign markets [10][12] Group 5: Creating a Win-Win Ecosystem - The concept of "co-win" is central to MAXHUB's overseas business strategy, focusing on creating real value for local partners [13] - Cultural exchanges and collaborations with international partners enhance understanding and strengthen the global position of Chinese brands [13][14] - Differentiated communication strategies are essential for resonating with diverse cultural markets [14]
混沌HDDI亮相2025云栖大会:以AI重构商业决策范式
混沌学园· 2025-09-26 12:07
Core Viewpoint - The article discusses the launch of Hundun Deep Innovation (HDDI) at the 2025 Yunqi Conference, highlighting its potential to redefine strategic consulting through AI technology, offering significant improvements in efficiency, cost, and service delivery [2][5][39]. Group 1: Introduction of HDDI - HDDI is positioned as a strategic consulting AI agent that aims to enhance decision-making processes for businesses [5][7]. - The product was showcased at the Yunqi Conference, attracting attention from industry leaders and decision-makers [5][7]. Group 2: Breakthroughs in Strategic Consulting - HDDI aims to achieve five revolutionary breakthroughs in the strategic consulting industry: 1. Intelligent Revolution: AI surpasses individual expert analysis capabilities [8]. 2. Data Revolution: Integration of a decade's worth of case studies and authoritative industry data [8]. 3. Speed Revolution: Completing traditional consulting tasks in 15 minutes instead of 4-8 weeks [8]. 4. Cost Revolution: Offering million-level consulting services at a thousand-level price [8]. 5. Service Revolution: Transitioning from project-based to subscription-based services [8]. Group 3: Limitations of Traditional Consulting - Traditional consulting faces three structural limitations: 1. Coverage Limitation: High costs restrict access to top-tier consulting for over 99% of small and medium enterprises [12]. 2. Timeliness Limitation: Traditional consulting often cannot keep pace with the rapid changes in the business environment [13]. 3. Update Limitation: Consulting services are typically one-off engagements, lacking ongoing support [14]. - These limitations create a "triple constraint" of scalability, personalization, and professionalism [15]. Group 4: Development of HDDI - The inception of HDDI involved a self-analysis of the company's own strategic direction, leading to a shift from an "education company" to a "consulting + education" model [18][20]. - The company established dual AI teams focused on research and product implementation, adopting an agile iteration mechanism for rapid feedback and adjustments [21][22]. Group 5: Competitive Advantages of HDDI - HDDI's competitive edge lies in its unique analytical framework and high-quality data assets, built on a decade of practical experience [26]. - The AI-native architecture of HDDI emphasizes understanding over mere connection, allowing for more nuanced user interactions [27]. - A deep understanding of business pain points and a feedback loop for continuous improvement further enhance HDDI's capabilities [28]. Group 6: User Experience and Applications - Early users of HDDI include startups, growing tech companies, and traditional enterprises, all seeking affordable professional insights [30]. - Users report that HDDI helps them ask the right questions and enhances their strategic thinking processes [30][31]. - HDDI is also being utilized for team consensus building, investment decision support, and strategic training [31][33]. Group 7: Future of Consulting - The article posits that as AI consulting becomes the norm, the role of human consultants will evolve from information processors to value assessors [37]. - The goal is to create a comprehensive business empowerment loop that integrates knowledge input, capability training, and practical decision-making [38].
华与华继续发财,罗永浩阻挡不了
Tai Mei Ti A P P· 2025-09-17 02:49
Core Viewpoint - The article discusses the recent conflict between consulting firm Hua Yu Hua and entrepreneur Luo Yonghao, highlighting the dynamics of public relations and marketing strategies in the Chinese food industry, particularly focusing on the case of Xibei and its collaboration with Hua Yu Hua [1][2][3]. Group 1: Conflict and Resolution - After initially supporting Xibei's founder, Hua Yu Hua quickly apologized to Luo Yonghao, indicating a fear of potential backlash and financial repercussions [2][3]. - Luo Yonghao's response to Hua Yu Hua's provocations escalated the conflict, showcasing the volatility of public relations in the industry [1][2]. Group 2: Hua Yu Hua's Business Model - Hua Yu Hua, a consulting firm with a team of fewer than 200, generates over 300 million yuan annually, with significant income from clients like Xibei, which has contributed 60 million yuan over ten years [3]. - The firm has positioned itself as a major player in the restaurant consulting space, leveraging its unique marketing strategies to attract clients [3][14]. Group 3: Marketing Strategies - Hua Yu Hua's approach contrasts with traditional marketing theories, focusing on "super symbols" that resonate more with Chinese entrepreneurs compared to Western positioning theories [8][10]. - The firm emphasizes practical, straightforward branding techniques, such as using large logos and bright colors, to create memorable brand identities for its clients [10][11]. Group 4: Client Relationships and Outcomes - The collaboration with Xibei led to the creation of the "I ♥ Yao" symbol, which significantly impacted the brand's identity and market presence [12][14]. - Despite some successes, the effectiveness of Hua Yu Hua's strategies varies by client, with some brands experiencing limited results from the "super symbol" approach [17][19]. Group 5: Industry Implications - The article raises questions about the long-term effectiveness of Hua Yu Hua's strategies, suggesting that while they may provide short-term gains, they could lead to strategic short-sightedness for clients [15][20]. - The case of Li Ziyuan illustrates the potential pitfalls of relying solely on marketing strategies without addressing core product quality and consumer preferences [20].
胜利鸟战略咨询“战略三角”成功通过国家版权局审批
Zhong Guo Jin Rong Xin Xi Wang· 2025-09-15 09:35
Core Viewpoint - The "Strategic Triangle" methodology developed by Victory Bird Consulting has been registered with the National Copyright Administration of China, marking a significant advancement in China's strategic consulting landscape, which has historically lacked a robust methodology [1][4]. Group 1: Strategic Importance - Strategy is the primary task for enterprises, and many choose to collaborate with strategic consulting firms to avoid internal biases and gain customer perspectives [2]. - The effectiveness of a consulting firm's methodology is crucial for the stability and long-term success of business development [2]. Group 2: Scientific Approach - Victory Bird Consulting aims to transition strategic methodologies from being based on "creativity" and "experience" to a more scientific foundation, introducing the concept of "scientific strategy" in 2024 [2]. - The "scientific strategy" has received recognition from various experts, highlighting its integration of behavioral and neuroscience with practical brand-building in China [2]. Group 3: The Strategic Triangle - The "Strategic Triangle" addresses the common issue of disconnect between strategy and tactics, providing a framework that effectively aligns the two [3]. - This methodology has been tested in various enterprises, yielding significant results and bridging the gap between strategic planning and execution [3]. Group 4: Global Relevance - With the successful registration of the "Strategic Triangle," it is positioned to become a vital tool for consulting firms as global businesses look to learn from Chinese experiences [4].
上市公司创新优化咨询:精准洞察企业需求,奏响“牛股”成长新乐章
Sou Hu Cai Jing· 2025-09-15 05:47
Group 1 - The article highlights the transformation of traditional methods in the capital market, emphasizing the importance of tailored strategic consulting for companies, akin to selecting music for different breeds of cattle to enhance their quality [2][3] - It points out that many companies in the A-share market have ineffective strategic departments, relying on experiential methods rather than deep analysis, which leads to a lack of innovative paths [2] - The need for customized consulting services is underscored, requiring consultants to accurately diagnose a company's attributes, understand its development stage, and allocate resources effectively [3] Group 2 - Successful strategic consulting is described as an art that involves understanding the deeper needs of entrepreneurs, with examples illustrating how tailored strategies can lead to significant market value increases [5] - The article provides examples of companies that have successfully improved their market positions through strategic consulting, highlighting the growing importance of this service in the competitive capital market [5] - It emphasizes that the value of strategic consulting lies in its ability to resonate with the unique characteristics of each company, transforming seemingly absurd actions into valuable outcomes [2][5]
麦肯锡倪以理:中国企业出海进入3.0时代
Yang Guang Wang· 2025-09-11 12:34
Group 1 - The biggest bottleneck in AI development is organizational culture, not technology or application scenarios [1][4] - Successful AI transformation must be led by CEOs and driven by business rather than IT departments, focusing on profit and restructuring processes [4] - The average economic profit in the AI-enabled sectors from 2015 to 2019 was highest in biotechnology, technology hardware, and automotive industries [1] Group 2 - Investment in AI has surged, with approximately $90 billion in venture capital for AI companies in Q2 2025, and 92% of executives plan to increase AI investments in the next three years [3] - Major companies like Meta, Amazon, Alphabet, and Microsoft plan to invest $325 billion in AI infrastructure in 2025, a 46% increase from 2024 [3] - AI is catalyzing key technological trends across various fields, including energy, manufacturing, and research [3] Group 3 - Chinese companies' overseas revenue share was only 8% in 2021, significantly lower than South Korea's 65% and Japan and the US levels [4] - The globalization process of Chinese enterprises is categorized into three stages: reliance on low-cost manufacturing, overseas mergers and acquisitions, and sustainable development as global corporate citizens [4] - To succeed in the 3.0 stage, Chinese companies need to shift from pure export to establishing a global perspective and diversify cooperation models [4]