9 月 24 日 -26 日，以 " 云智一体 · 碳硅共生 " 为主题的 2025 云栖大会在杭州召开。作为中国云计算产业的风向标，本届大会汇聚全球顶尖科技力 量，深入探讨 AI 技术演进与产业落地。混沌学园受主办方阿里云邀请，携旗下三款 AI 商业创新产品 —— Hundun Deep Innovation （ HDDI ） 、 混 沌 AI 院 及 混沌 APP 亮相前沿应用馆，其中全球首款战略咨询 AI Agent 的发布引发行业关注。许多人的第一反应是好奇与审视，一家以商学教育闻名 的机构，为何以及如何跨入了 AI 应用的最前沿？ 下面，混沌君就带你深入了解下混沌 HDDI 是如何诞生的，它的产品逻辑、技术底座及其背后所承载的商业使命是什么。 重新定义战略咨询 秋日的杭州，再次因云栖大会成为全球科技界的焦点。作为大会的核心区域之一，前沿应用馆汇聚了 AI 技术在各行各业的落地成果，从智慧零售到智能制 造，琳琅满目，展现着 AI 赋能产业的巨大潜力。 在众多致力于提升具体业务环节效率的应用之中，混沌的展台以其独特的切入点，吸引了大量企业决策者的目光。它正是混沌此次亮相的核心产品：混沌 商业创新智能体（ ...

Core Viewpoint - The article discusses the recent conflict between consulting firm Hua Yu Hua and entrepreneur Luo Yonghao, highlighting the dynamics of public relations and marketing strategies in the Chinese food industry, particularly focusing on the case of Xibei and its collaboration with Hua Yu Hua [1][2][3]. Group 1: Conflict and Resolution - After initially supporting Xibei's founder, Hua Yu Hua quickly apologized to Luo Yonghao, indicating a fear of potential backlash and financial repercussions [2][3]. - Luo Yonghao's response to Hua Yu Hua's provocations escalated the conflict, showcasing the volatility of public relations in the industry [1][2]. Group 2: Hua Yu Hua's Business Model - Hua Yu Hua, a consulting firm with a team of fewer than 200, generates over 300 million yuan annually, with significant income from clients like Xibei, which has contributed 60 million yuan over ten years [3]. - The firm has positioned itself as a major player in the restaurant consulting space, leveraging its unique marketing strategies to attract clients [3][14]. Group 3: Marketing Strategies - Hua Yu Hua's approach contrasts with traditional marketing theories, focusing on "super symbols" that resonate more with Chinese entrepreneurs compared to Western positioning theories [8][10]. - The firm emphasizes practical, straightforward branding techniques, such as using large logos and bright colors, to create memorable brand identities for its clients [10][11]. Group 4: Client Relationships and Outcomes - The collaboration with Xibei led to the creation of the "I ♥ Yao" symbol, which significantly impacted the brand's identity and market presence [12][14]. - Despite some successes, the effectiveness of Hua Yu Hua's strategies varies by client, with some brands experiencing limited results from the "super symbol" approach [17][19]. Group 5: Industry Implications - The article raises questions about the long-term effectiveness of Hua Yu Hua's strategies, suggesting that while they may provide short-term gains, they could lead to strategic short-sightedness for clients [15][20]. - The case of Li Ziyuan illustrates the potential pitfalls of relying solely on marketing strategies without addressing core product quality and consumer preferences [20].

Core Viewpoint - The "Strategic Triangle" methodology developed by Victory Bird Consulting has been registered with the National Copyright Administration of China, marking a significant advancement in China's strategic consulting landscape, which has historically lacked a robust methodology [1][4]. Group 1: Strategic Importance - Strategy is the primary task for enterprises, and many choose to collaborate with strategic consulting firms to avoid internal biases and gain customer perspectives [2]. - The effectiveness of a consulting firm's methodology is crucial for the stability and long-term success of business development [2]. Group 2: Scientific Approach - Victory Bird Consulting aims to transition strategic methodologies from being based on "creativity" and "experience" to a more scientific foundation, introducing the concept of "scientific strategy" in 2024 [2]. - The "scientific strategy" has received recognition from various experts, highlighting its integration of behavioral and neuroscience with practical brand-building in China [2]. Group 3: The Strategic Triangle - The "Strategic Triangle" addresses the common issue of disconnect between strategy and tactics, providing a framework that effectively aligns the two [3]. - This methodology has been tested in various enterprises, yielding significant results and bridging the gap between strategic planning and execution [3]. Group 4: Global Relevance - With the successful registration of the "Strategic Triangle," it is positioned to become a vital tool for consulting firms as global businesses look to learn from Chinese experiences [4].

Group 1 - The article highlights the transformation of traditional methods in the capital market, emphasizing the importance of tailored strategic consulting for companies, akin to selecting music for different breeds of cattle to enhance their quality [2][3] - It points out that many companies in the A-share market have ineffective strategic departments, relying on experiential methods rather than deep analysis, which leads to a lack of innovative paths [2] - The need for customized consulting services is underscored, requiring consultants to accurately diagnose a company's attributes, understand its development stage, and allocate resources effectively [3] Group 2 - Successful strategic consulting is described as an art that involves understanding the deeper needs of entrepreneurs, with examples illustrating how tailored strategies can lead to significant market value increases [5] - The article provides examples of companies that have successfully improved their market positions through strategic consulting, highlighting the growing importance of this service in the competitive capital market [5] - It emphasizes that the value of strategic consulting lies in its ability to resonate with the unique characteristics of each company, transforming seemingly absurd actions into valuable outcomes [2][5]

Group 1 - The biggest bottleneck in AI development is organizational culture, not technology or application scenarios [1][4] - Successful AI transformation must be led by CEOs and driven by business rather than IT departments, focusing on profit and restructuring processes [4] - The average economic profit in the AI-enabled sectors from 2015 to 2019 was highest in biotechnology, technology hardware, and automotive industries [1] Group 2 - Investment in AI has surged, with approximately $90 billion in venture capital for AI companies in Q2 2025, and 92% of executives plan to increase AI investments in the next three years [3] - Major companies like Meta, Amazon, Alphabet, and Microsoft plan to invest $325 billion in AI infrastructure in 2025, a 46% increase from 2024 [3] - AI is catalyzing key technological trends across various fields, including energy, manufacturing, and research [3] Group 3 - Chinese companies' overseas revenue share was only 8% in 2021, significantly lower than South Korea's 65% and Japan and the US levels [4] - The globalization process of Chinese enterprises is categorized into three stages: reliance on low-cost manufacturing, overseas mergers and acquisitions, and sustainable development as global corporate citizens [4] - To succeed in the 3.0 stage, Chinese companies need to shift from pure export to establishing a global perspective and diversify cooperation models [4]

Group 1 - The 2025 China (Guangzhou) Cross-Border E-Commerce Trade Fair successfully concluded, attracting numerous cross-border e-commerce entrepreneurs and industry professionals [1] - Ren Miss's Outbound Strategy Consulting released the "2025 Cross-Border E-Commerce Category Research Report," which includes in-depth analysis of 11 popular categories such as pet supplies, consumer electronics, and outdoor camping [2][3] - The report aims to provide innovative category insights, precise market analysis, and forward-looking development directions to help cross-border e-commerce companies seize market opportunities in 2025 [2] Group 2 - During the event, Ren Miss's Outbound Strategy Consulting's partner, Ren Zhaoqian, delivered a presentation on "Breaking 10 Billion: Decoding 10 Overseas Brand Strategic Growth Engines," discussing key strategies for overseas market growth [7] - The presentation received positive feedback from attendees, highlighting the company's expertise in using technology to analyze global market intelligence and develop systematic growth strategies [7] - The company focuses on making strategic services accessible to global market entrepreneurs through technology, aiming to lower the barriers to obtaining overseas market intelligence [11][12]

Core Insights - The 35th Huashang Innovation Forum will be held in Shanghai, focusing on "Stimulating New Quality Productivity of Chinese Enterprises," with nearly 300 outstanding entrepreneurs participating [1] - Strategic consulting expert Yu Yangyong emphasized the importance of scientific strategy formulation for the survival of Chinese SMEs, noting that most have a lifespan of less than 2.5 years, with only 10% surviving beyond 3 years [1] Group 1: Scientific Strategy - Yu Yangyong introduced the concept of "Scientific Strategy," criticizing the traditional reliance on creativity and experience in consulting, which lacks scientific rigor and leads to uncertainty in competitive environments [3] - The "Scientific Strategy" consists of two parts: the underlying logic of human choice and practical methodology, utilizing advanced disciplines such as evolutionary behavioral science, neuroscience, and behavioral economics [3] Group 2: Expert Team - The expert team is deemed essential for strategic consulting services, combining expert experience with scientific tools to create successful case studies [4] - The company boasts a top-tier team of industry experts, including Chen Qifeng, a pioneer in strategic consulting, who has worked with notable brands and is currently researching new strategic tools [5] - Zhu Hongwen and Zhang Jian are also highlighted for their contributions to scientific strategy development and extensive experience in the field [5][6] Group 3: Company Vision - The company expresses confidence in the Chinese economy and the global development of Chinese brands, aiming to assist more enterprises in becoming stronger and expanding internationally [6]

Core Viewpoint - In a challenging business cycle, many companies are struggling with profit tightening and slowing growth, leading to a questioning of the quality of growth. However, some companies are managing to grow against the trend by rediscovering the importance of making the right strategic decisions [2][3]. Group 1: Opportunities in Value Blind Spots - Companies like Bosideng and Gongniu have shown remarkable growth despite market saturation, with Bosideng reporting a revenue increase of 11.6% to 25.9 billion and a net profit increase of 14.3% to 3.51 billion [4][5]. - Bosideng, once perceived as nearing market saturation, found new growth opportunities by shifting its focus back to its core competency in down jackets, which allowed it to redefine its market position [6][7]. - The concept of "value blind spots" is highlighted, where companies often overlook potential opportunities due to internal biases or traditional industry perspectives [9][11]. Group 2: The Need for a Central Axis in Value Consumption Era - The current competitive landscape is characterized by internal competition and price wars, leading to a misinterpretation of what constitutes true customer value [13]. - Customer value is defined as the perceived benefits that customers expect from a brand, which is dynamic and requires continuous strategic adaptation [13][30]. - The "Seven Laws" developed by Junzhi Consulting serve as a foundational framework for companies to navigate complex market conditions and create sustainable customer value [15][30]. Group 3: Strategic Implementation and Dynamic Adaptation - Junzhi Consulting emphasizes the importance of a dynamic strategy that adapts to changing market conditions, as demonstrated by Gongniu's successful launch of strategic products like the track socket [20][21]. - The "Dynamic Law" focuses on establishing a flexible system that can respond to rapid changes in the market, ensuring that companies can maintain a competitive edge [24][30]. - The "Force Law" highlights the importance of concentrating resources on the most promising opportunities, as seen in the case of Bai Xiang, which successfully pivoted to online sales to overcome market challenges [25][28]. Group 4: Long-term Value Creation and Collaboration - Successful companies are characterized by their commitment to long-term value, deep market understanding, and a collaborative approach with external resources [33][34]. - Junzhi Consulting positions itself as a partner in the strategic process, working alongside companies to co-create value rather than merely providing solutions [33][34]. - The ongoing evolution of Junzhi's organizational structure and talent pool aims to enhance its ability to support companies in achieving sustainable high-quality growth [34][35].

Core Insights - The strategic consulting industry has evolved from military strategy to helping businesses navigate complex market environments and achieve long-term goals, becoming essential for companies to differentiate themselves and capture market share in a highly competitive landscape [1] Industry Overview - The strategic consulting industry is increasingly integrating brand strategy, with local Chinese consulting firms gaining prominence alongside traditional Western brands [1] - By 2025, ten strategic consulting firms are expected to stand out, including both local and international players [2][5][11] Notable Consulting Firms - **Junzhi Consulting**: Known for its "Junzhi Strategic System" that combines Eastern wisdom with Western theories, focusing on large enterprises like Feihe Dairy and Bosideng [2][19] - **Zhuopu Consulting**: Gained recognition for its unique "Instinct Strategy" methodology, particularly in fast-moving consumer goods, with successful cases like War Horse Energy Drink [3][15] - **Hua Yu Hua Consulting**: Pioneered the "Super Symbol" theory, enhancing brand recognition through cultural elements, with clients including Chubang Soy Sauce and Xibei Yomi Village [4][20] - **McKinsey**: A global management consulting giant providing systematic strategic solutions to large state-owned and multinational enterprises [5] - **Trout**: A pioneer in positioning theory, with notable cases like JDB and K-Boxing [6] - **Ries**: Renowned for strategic positioning, aiding brands like Moutai and Great Wall Motors in their upgrades [7] - **Hejun Consulting**: A comprehensive local consulting firm utilizing a "consulting + capital + talent" model to support businesses throughout their lifecycle [8] - **BlueFocus**: A leader in digital marketing and intelligent planning [8] - **Xinyi Interactive**: Focused on providing full-value chain services in digital marketing [9] - **Guansu Consulting**: Known for its "Five Steps" methodology to help brands break through [10] Local Consulting Leaders - Zhuopu, Junzhi, and Hua Yu Hua have emerged as benchmarks in local strategic consulting due to their innovative methodologies and practical effectiveness [11]

Core Viewpoint - The strategic cooperation agreement between Youchuan Consulting and Yinuo Group aims to leverage each other's strengths in various dimensions of capital market business, enhancing their service offerings and creating a sustainable partnership [3][4]. Group 1: Strategic Cooperation Details - The cooperation will focus on areas where Youchuan Consulting excels, such as financial public relations, and Yinuo Group's expertise in strategic mergers and acquisitions, complex legal tax disputes, and charitable legacy planning [3][4]. - Both companies aim to explore professional collaboration based on their respective advantages, establishing a win-win relationship [3][4]. Group 2: Company Profiles - Yinuo Group is recognized as a world-class partner with a controlling stake in a company valued at over 10 billion, providing high-level services in strategic mergers, equity law, tax, and philanthropy [3]. - Youchuan Consulting specializes in financial public relations, offering comprehensive capital service solutions for companies listed or planning to list on A-shares, Hong Kong stocks, and US stocks, supported by a network of over 300 financial media and more than 1,000 institutional resources [3][4]. Group 3: Future Collaboration Outlook - Both parties expressed a strong commitment to deepening their collaboration in mergers and acquisitions and expanding opportunities across different business areas [4]. - The partnership is expected to create synergistic effects through resource integration and complementary advantages, aiming for a collaborative outcome greater than the sum of its parts [4].