Core Insights - The collaboration between China Railway Construction Real Estate and the high-end ginseng brand Xiao Can Zun highlights a fusion of music, art, and health, showcasing a commitment to quality living and innovative experiences [1][3][12] Group 1: Company Collaboration - China Railway Construction Real Estate has been deeply engaged in the Chongqing market for seven years, emphasizing its dedication to quality through its flagship project, West Park City [3] - Xiao Can Zun's philosophy of "food and nourishment come from the same source" aligns with the development concept of West Park City, which aims to be a source of lifestyle art [3][12] Group 2: Product Innovation - Xiao Can Zun utilizes 111-year-old wild ginseng as a base for its products, employing modern technology to reinterpret traditional health culture, making high-quality ginseng accessible to the general public [5][14] - The instant ginseng tasting area at the event became a highlight, offering a convenient and efficient way to experience the benefits of ginseng without traditional preparation methods [6][10] Group 3: Health and Wellness Focus - The event's theme of "sleep health" and "mind-body healing" was well-received, with ginseng's properties of nourishing energy and blood being highlighted as beneficial [8][10] - Participants reported a memorable experience combining the soothing effects of music with the nourishing qualities of ginseng, promoting overall relaxation [10] Group 4: Long-term Vision - The partnership exemplifies a commitment to "long-termism," focusing on quality and consistent service rather than short-term gains [12][14] - Xiao Can Zun aims to transform the ginseng industry with a focus on scientific research and development, having established industry standards and invested in plant stem cell research [14][16] Group 5: Future Aspirations - Xiao Can Zun plans to explore space breeding in 2024 and has received recognition from various scientific forums, indicating a strong commitment to innovation [16] - The brand aspires to achieve a target of 10 billion in market value, aiming to convert traditional Chinese health wisdom into a global health market passport [16]