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王自如欠债何以达到一个小目标?雷鸟能否成为他的应许之地?
3 6 Ke· 2025-10-23 07:47
Core Viewpoint - The article discusses the dramatic career shift of Wang Ziru, a former tech evaluation leader and Gree Electric executive, who recently joined RayNeo Innovation. His recent viral moment of traveling on a green train has sparked public interest and speculation about his new role and the potential marketing strategies of RayNeo [1][10]. Group 1: Wang Ziru's Career Trajectory - Wang Ziru founded ZEALER in 2012, quickly becoming a prominent figure in the tech evaluation industry, with a valuation reaching hundreds of millions [3][4]. - ZEALER's decline began due to a combination of market saturation, increased competition, and a damaging public debate with Luo Yonghao, which undermined its credibility [4][6]. - Following ZEALER's struggles, Wang sought redemption by joining Gree Electric, where he was initially seen as a valuable asset for the company's brand rejuvenation efforts [7][10]. Group 2: Transition to RayNeo Innovation - Wang Ziru's recent appointment at RayNeo Innovation is viewed as a potential turning point, as the company seeks to enhance its public profile and market presence in the AR sector [12][17]. - RayNeo, a subsidiary of TCL, has established itself as a leader in AR glasses, holding a 39% global market share as of Q2 2025, but struggles with brand recognition among general consumers [12][13]. - The collaboration between Wang and RayNeo is framed as a mutual rescue, with Wang needing to prove his value beyond just generating buzz [15][19]. Group 3: Challenges and Opportunities - Wang Ziru faces the challenge of shedding his controversial past and demonstrating tangible value to RayNeo, as his previous associations have led to skepticism about his capabilities [18][19]. - The AR market is projected to grow significantly, providing Wang an opportunity to redefine his professional identity and potentially alleviate his substantial debt [17][22]. - However, the risk remains that if Wang cannot convert initial interest into sustained value, he may face a similar fate as in previous roles, where he was quickly dismissed once his value was perceived to have diminished [15][23].