Group 1 - The drama "折腰" (Bend the Waist) achieved significant popularity upon its release, with a heat value exceeding 26,000 within the first night and over 10 million interactions on various platforms within a day [1][3][4] - The production cost of "折腰" was 260 million, and it was initially shelved due to tax issues involving lead actress Song Zuer [3][4] - The success of "折腰" is attributed to its engaging storyline and the current market's struggles with long dramas, which have seen a decline in viewership and quality [4][5][6] Group 2 - The drama incorporates popular elements such as family feuds and romantic entanglements, appealing to the audience's preferences for complex narratives [6][7] - The show has received mixed reviews, with some praising its entertainment value while others criticize its handling of serious themes [8] - Advertisers have shown confidence in the series, with multiple brands investing in ad placements during the first few episodes [8][10] Group 3 - The rise of short dramas has created additional challenges for long dramas, leading to a more competitive and uncertain market environment [5][15] - The market has seen a trend of "积压剧" (shelved dramas) gaining unexpected popularity, indicating a shift in audience preferences towards quality content over quantity [12][13][20] - The overall landscape of the drama market is evolving, with a focus on high-quality, concept-driven productions that resonate with viewers [20]