Company Overview - Transsion Holdings has submitted its listing application to the Hong Kong Stock Exchange, with CITIC Securities as the sole sponsor [2] - The funds raised will be allocated to four main areas: R&D for AI technologies, market promotion and brand building, enhancing mobile internet services and IoT product layout, and supplementing working capital [2] - As a leading provider of smart terminal products and mobile internet services, Transsion focuses on smartphone design, R&D, production, sales, and brand operation [2] - Since its establishment in 2013, the company has gained significant market share in emerging markets, particularly in Africa, earning the title "King of Africa" [2] Market Position - According to Frost & Sullivan, Transsion holds a 61.5% market share in the African smartphone market, ranking first in mobile sales for 2024 [3] - The company also leads in the emerging Asia-Pacific and Middle Eastern markets with market shares of 15.4% and 22.8%, respectively [3] - Transsion's localized product strategy has been crucial for its market success, with tailored products addressing specific user needs in different regions [3] Business Ecosystem - Transsion has developed an ecosystem that integrates smartphones, mobile internet services, and IoT products, positioning smartphones as the core entry point for users into smart living [3] - The mobile internet services segment is expanding steadily, with projected revenues of RMB 835 million for 2024 and RMB 416.5 million for the first half of 2025 [3] - The IoT products segment, including TWS earphones, is also performing well, with expected revenues of RMB 4.6838 billion for 2024 and RMB 2.5681 billion for the first half of 2025 [3] Industry Outlook - Emerging markets are projected to be the main growth engine for the global smartphone market, with revenue expected to grow from USD 171.1 billion in 2024 to USD 236.7 billion by 2029, at a CAGR of 6.7% [4] - The share of emerging markets in the global smartphone market is anticipated to increase from 36.2% in 2024 to 39.9% in 2029 [4] - The transition from feature phones to smartphones, along with economic development and consumer upgrades in emerging markets, are key growth drivers [4]

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