移动互联网流量

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前5个月移动互联网累计流量同比增长16.2%
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-07-07 01:01
Core Insights - The telecommunications industry has shown stable operational performance in the first five months, with continuous growth in telecom business volume and the advancement of new infrastructure such as 5G and gigabit optical networks [1] Overall Operational Situation - Telecom business revenue reached 748.8 billion yuan, a year-on-year increase of 1.4%. When calculated at constant prices from the previous year, the total telecom business volume grew by 8.6% [2] Telecom User Development - As of the end of May, the total number of fixed internet broadband access users reached 682 million, with a net increase of 12.16 million users since the end of last year. Users with access speeds of 100 Mbps and above reached 648 million, accounting for 95% of total users. Users with access speeds of 1000 Mbps and above reached 223 million, with a net increase of 16.35 million users, representing 32.7% of total users, an increase of 1.8 percentage points compared to the end of last year [3] - The total number of mobile phone users reached 1.807 billion, with a net increase of 16.99 million users. Among them, 5G mobile phone users reached 1.098 billion, with a net increase of 84.14 million users, accounting for 60.8% of mobile phone users [3] - The number of mobile IoT terminal users increased to 2.78 billion, with a net increase of 12.4 million users. Internet TV users reached 411 million, with a net increase of 3.156 million users [3] Telecom Business Usage - Mobile internet traffic continued to grow rapidly, with a total of 1,537 billion GB of mobile internet traffic in the first five months, a year-on-year increase of 16.2%. As of the end of May, the number of mobile internet users reached 1.589 billion, with a net increase of 19.14 million users. The average mobile internet access traffic (DOU) reached 21.3 GB per user per month in May, a year-on-year increase of 14.9% [4] - The total call duration for mobile phones was 841.2 billion minutes, a year-on-year decrease of 5.7%, while the total call duration for fixed phones was 29.23 billion minutes, a decrease of 6.9%. The volume of mobile SMS messages increased by 23.6% year-on-year, and mobile SMS revenue grew by 1.9% [4] Communication Capability Situation - The construction of gigabit optical fiber broadband networks is progressing steadily, with the total number of internet broadband access ports reaching 1.232 billion, a net increase of 29.84 million ports since the end of last year. The number of fiber access (FTTH/O) ports reached 1.19 billion, accounting for 96.6% of total internet broadband access ports [5] - The total number of 5G base stations reached 4.486 million, with a net increase of 235,000 base stations since the end of last year, accounting for 35.3% of total mobile base stations, an increase of 0.4 percentage points compared to the previous four months [5] Regional Development Situation - The penetration rates of gigabit and 5G users have continued to rise across regions. As of the end of May, the penetration rates for fixed broadband access users with speeds of 1000 Mbps and above in the eastern, central, western, and northeastern regions were 33%, 33%, 33.5%, and 25.9%, respectively, with increases of 1.8, 1.9, 1.9, and 2.3 percentage points compared to the end of last year [6] - The penetration rates for 5G mobile phone users in these regions were 60.5%, 61.4%, 60.7%, and 60.9%, with increases of 3.9, 4.2, 4.4, and 4.7 percentage points, respectively [6] - Mobile internet access traffic in the eastern, central, western, and northeastern regions reached 64.26 billion GB, 36.37 billion GB, 44.05 billion GB, and 9 billion GB, respectively, with year-on-year growth rates of 15.3%, 16.5%, 15.4%, and 25.5% [6]
艾瑞咨询:Q1移动互联网流量同比小幅增长 增量用户空间收窄
智通财经网· 2025-06-25 03:06
Core Insights - The mobile internet traffic in China showed a slight year-on-year growth of 2.6% in Q1 2025, indicating a stabilization in market demand and a shift towards intensified competition in a saturated market [1] - User engagement metrics are declining, with the average daily effective usage time per device dropping to 268.0 minutes, a decrease of 3.9% year-on-year, and the number of daily usage instances falling by 5.1% to 63.4 times [1] Industry Changes - E-commerce sector saw peak traffic of 1.216 billion in Q1, driven by upgraded gifting features in platforms like Taobao, JD.com, and WeChat, leveraging the Spring Festival for marketing [2] - The food delivery market is characterized by fierce competition among major players, with JD.com entering the market in February and achieving over 10 million daily orders, while Meituan and Taobao's collaboration with Ele.me also reached similar order volumes [2] - Social networking app Xiaohongshu capitalized on the influx of over 170 million "TikTok refugees," topping download charts in multiple countries and enhancing its app with English translation features [2] - The AI sector experienced a year-on-year growth of 46.5% in Q1, with DeepSeek leading the industry and surpassing 100 million monthly active devices, focusing on practical applications in intelligent chat and image processing [2] App Changes - In March 2025, the top three apps with over 100 million monthly active users (MAU) showing the highest compound growth were Personal Income Tax, WiFi Master Key, and Xianyu [3] - Among apps with over 50 million MAU, the top three in compound growth were Huawei Health, Doubao, and Anjuke [3] - Preferences among Generation Z users favored Boss Zhipin, Honor of Kings, and Peacekeeper Elite, while the maternal and infant demographic preferred Meitu Xiuxiu, Xiaohongshu, and Xianyu [3]