Group 1 - Uber is launching JourneyTV, an in-car advertising platform, in New York starting June 2025, featuring video ads ranging from 15 to 90 seconds [2] - The collaboration with T-Mobile, which acquired Octopus Interactive, enables Uber to deploy in-car media across approximately 75,000 vehicles in the U.S. [2] - The advertising strategy focuses on high-engagement content from major cultural events to attract attention and drive interaction [2] Group 2 - New York's strict regulations on in-car advertising were lifted in 2024 due to the growing demand for advertising opportunities as the economy recovers [5] - The new advertising approach allows users to mute or close ads, with content tailored to their location and context, enhancing user experience [5][6] - JourneyTV boasts a 98% completion rate for ads, with 74% of surveyed individuals expressing interest in offers seen during rides [6] Group 3 - New advertising revenue will benefit drivers, as New York law mandates that at least 25% of ad revenue must be returned to them [7] - The in-car advertising environment presents challenges, balancing effective ad delivery with user comfort and privacy [8] - Other companies like Cargo and Vugo are exploring different business models, such as mobile retail and AI-driven contextual advertising [9][11] Group 4 - Lyft is developing a multi-channel advertising network that includes in-app ads and vehicle wraps, providing a non-intrusive advertising experience [11] - Innovative approaches like Steereo's "sound marketing" integrate advertising into background music, minimizing visual distraction [14] - In China, the car advertising market faces challenges due to negative user experiences, highlighting the need for improved content delivery and user engagement [16][17] Group 5 - Effective car advertising in China requires a shift from passive to active engagement, leveraging local payment systems and app ecosystems for better user interaction [23][24] - The future of car advertising in China lies in redefining the value exchange, making ads a bridge between user needs and contextual value [24]