Core Insights - The 27th Shanghai International Film Festival showcased the integration of technology and emotional resonance in the film industry, indicating a shift towards companies that can merge innovation with consumer sentiment [1][2] - The festival highlighted the emergence of virtual reality (VR) films, with 10 projects already initiated, suggesting a new frontier for the Chinese film industry [1][2] - The economic impact of the festival was significant, generating approximately 4.997 billion yuan across various sectors, including transportation, accommodation, and retail [3] Virtual Reality Film Development - The launch of VR films at the festival, including major titles set for release in the summer of 2025, indicates a growing market potential estimated in the trillions [2] - The VR film sector is expected to expand the audience base and increase box office revenues, benefiting production and distribution companies [2] Economic Impact of the Film Festival - The festival's activities led to an estimated economic benefit of 4.997 billion yuan, with specific contributions from dining (1.213 billion yuan), accommodation (299 million yuan), and shopping (2.740 billion yuan) [3] - Approximately 29.2% of attendees traveled specifically to Shanghai for the festival, contributing to a tourism revenue of about 1.774 billion yuan [3] New Consumption Trends - The festival illustrated a shift from traditional viewing experiences to more immersive and interactive consumer engagements, such as themed tours and merchandise sales [4] - The rise of "emotional consumption" among younger consumers is driving demand for IP-related products, with significant market gains reported by companies like Lehua Entertainment [5] Emotional Consumption Dynamics - The concept of "emotional consumption" reflects a new consumer behavior where purchases are driven by emotional connections rather than functional needs [5] - This trend is expected to create opportunities for companies that can resonate with the emotional and identity needs of consumers, leading to the emergence of representative firms in the market [5]