Core Viewpoint - The document outlines measures to support the construction of an innovative experimental zone for future digital spaces in Beijing, emphasizing the integration of advanced technologies in various sectors such as culture, commerce, tourism, and sports [1] Group 1: Technology Integration - The initiative aims to enhance the application of cutting-edge technologies, including virtual reality, spatial computing, and AI, to create immersive offline experiences [1] - It supports the establishment of large-scale immersive projects like LBE XR spaces, digital art exhibitions, and digital performances, as well as the construction of a national sci-fi park [1] Group 2: Innovation and Standards - The plan encourages the development of humanoid robots and embodied intelligence through innovation experience stores and demonstration application scenarios [1] - It includes the establishment of data testing standards for humanoid robots and spatial intelligence across multiple scenarios, with applications showcased at major events like the Service Trade Fair and the China Science Fiction Conference [1] Group 3: Film and Entertainment - The document promotes research in virtual reality film technology and applications, including the construction of a sci-fi film experience center [1] - It supports the introduction of virtual reality films and encourages companies to apply for the "Dragon Mark" from the National Film Administration for virtual reality films, as well as participation in the standard-setting for virtual reality films and games [1]

Core Viewpoint - The article discusses the measures proposed to support the construction of the Beijing Future Digital Space Innovation Pilot Zone, aiming to enhance the global influence of the area and facilitate the development of the digital economy [1] Group 1: Policy Measures - The proposal includes establishing a game version number application and filing service center within the pilot zone to support enterprises with approval, guidance, and testing services for game version numbers [1] - It suggests creating an "Overseas Service Zone" to streamline the approval process for exporting games and provide consulting and intermediary services for companies looking to expand internationally [1] - The initiative also supports the establishment of a comprehensive service window for virtual reality films, offering policy consultation, promotional services, and screening opportunities for works [1]

Core Insights - The 27th Shanghai International Film Festival showcased the integration of technology and emotional resonance in the film industry, indicating a shift towards companies that can merge innovation with consumer sentiment [1][2] - The festival highlighted the emergence of virtual reality (VR) films, with 10 projects already initiated, suggesting a new frontier for the Chinese film industry [1][2] - The economic impact of the festival was significant, generating approximately 4.997 billion yuan across various sectors, including transportation, accommodation, and retail [3] Virtual Reality Film Development - The launch of VR films at the festival, including major titles set for release in the summer of 2025, indicates a growing market potential estimated in the trillions [2] - The VR film sector is expected to expand the audience base and increase box office revenues, benefiting production and distribution companies [2] Economic Impact of the Film Festival - The festival's activities led to an estimated economic benefit of 4.997 billion yuan, with specific contributions from dining (1.213 billion yuan), accommodation (299 million yuan), and shopping (2.740 billion yuan) [3] - Approximately 29.2% of attendees traveled specifically to Shanghai for the festival, contributing to a tourism revenue of about 1.774 billion yuan [3] New Consumption Trends - The festival illustrated a shift from traditional viewing experiences to more immersive and interactive consumer engagements, such as themed tours and merchandise sales [4] - The rise of "emotional consumption" among younger consumers is driving demand for IP-related products, with significant market gains reported by companies like Lehua Entertainment [5] Emotional Consumption Dynamics - The concept of "emotional consumption" reflects a new consumer behavior where purchases are driven by emotional connections rather than functional needs [5] - This trend is expected to create opportunities for companies that can resonate with the emotional and identity needs of consumers, leading to the emergence of representative firms in the market [5]

Core Viewpoint - The Shanghai International Film Festival showcases a blend of nostalgia and innovation, particularly through the "Future Cinema" unit that leverages advanced imaging technologies like AR, VR, and MR to enhance audience experience [1][5]. Group 1: Future Cinema Launch - The "Future Cinema" unit, a collaboration between the Shanghai International Film Festival and the Shanghai Putuo District, was launched in 2024, focusing on virtual reality film exhibitions and industry sharing activities [5]. - The unit aims to create a "cinema sample" to promote the development of virtual reality films, responding to the national call for orderly development in this sector [5]. Group 2: Film Showcases - The festival will feature 16 selected films, including global and Asian premieres, with a focus on virtual reality experiences that promise to deliver fresh viewing experiences [7]. - Notable films include "Chang'an 30,000 Miles," which allows viewers to interact with characters and scenes in a historical context, and "Journey to the Center of the Earth," which immerses viewers in a fantastical world based on Jules Verne's classic [7][8]. Group 3: Audience Engagement and Experience - The "Future Cinema" unit offers immersive experiences that connect traditional storytelling with modern technology, enhancing sensory engagement for audiences [5]. - The festival also introduces a "ticket root economy," allowing consumers to engage with local businesses and receive benefits through their cinema tickets, thereby expanding market influence and consumer attraction [22].

Group 1 - Seven virtual reality films are set to be released during the summer season [1] - The films include titles such as "Chang'an 30,000 Li," "Journey to the Center of the Earth," and "The Empire Code: The Tomb of the Qin Emperor" [1] - These films will be showcased in various cities across the country, including cinemas, cultural venues, and commercial districts [1]

Core Viewpoint - The emergence of virtual reality (VR) films represents a new genre in the film industry, distinct from traditional cinema and online films, as indicated by the recent approval of eight VR film projects by the National Film Administration of China [1][2][5]. Group 1: Definition and Characteristics of VR Films - Virtual reality films utilize VR technologies, including augmented and mixed reality, and are designed for viewing with head-mounted displays in fixed cinema settings [2]. - Unlike traditional films that rely on linear storytelling and director-led narratives, VR films emphasize audience interaction and immersive experiences through 3D visuals and real-time rendering [2][4]. Group 2: Industry Developments and Government Support - The National Film Administration's recent notification supports the orderly development of VR films, requiring script registration and approval for public screening [4]. - The growing interest in VR films is reflected in the increasing number of immersive projects showcased at film festivals, such as the 26 immersive works presented at the Shanghai International Film Festival [2][3]. Group 3: Market Challenges and Commercial Viability - Despite the rising interest, the commercial viability of VR films faces challenges, including high production costs and the need for specialized viewing equipment, which may limit audience accessibility [6][8]. - The current market lacks sufficient venues equipped for VR film screenings, and the existing content supply is limited, making it difficult to establish a sustainable business model [6][8]. Group 4: Future Prospects and Potential - With government support and potential funding influx, there is optimism that VR films could evolve to incorporate narrative techniques from traditional cinema, leading to new artistic expressions and business models [9].

Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair opened in Shenzhen, showcasing the theme "Digital Empowerment, Cultural Shaanxi" with various digital experience and cultural products [1] - The Shaanxi Pavilion featured a "virtual reality cinema" that utilizes XR technology, providing an immersive experience that traditional films cannot match, highlighting the integration of culture and technology in Shaanxi [1] - The immersive digital cultural tourism projects in Shaanxi are gaining attention, with the province leading the nation in the virtual reality film sector, as noted by a researcher from Zhejiang Province [1][2] Group 2 - The project "The Dusty Empire - The Tomb of Qin Shi Huang" is the first officially authorized digital creation project of a cultural heritage site in China, combining VR technology and digital space reconstruction [2] - Another project, "Awakening the East," will offer an immersive VR experience of the historical culture of the Qin Dynasty and will be launched in various landmark locations starting in 2026 [2] - Shaanxi's cultural industry is experiencing a new wave of development with over 1,500 products displayed at the fair, focusing on "Digital New Shaanxi" and "Cultural New Consumption" [2][3] Group 3 - The exhibition included over 1,500 products, featuring replicas of cultural relics and various creative cultural products that attracted significant interest [3] - The Xi'an National Version Museum showcased over 40 unique cultural products and interactive activities, emphasizing the cultural heritage and depth of Xi'an [4]