金秋时节，国庆、中秋相逢，长达8天的假期里，许多人踏上旅途，寻找心中的"诗与远方"。 习近平总书记指出："文旅融合前景广阔，要推动文旅产业高质量发展，真正打造成为支柱产业、民生 产业、幸福产业。" 10月1日至4日，全国跨区域人员流动量累计约12.5亿人次，同比增长5.7%——交通运输部发布的最新数 据，彰显"流动中国"的蓬勃活力。 国庆、中秋假期，繁荣的市场，火热的消费，成为中国经济从高速增长迈向高质量发展的生动缩影，而 文化与经济的同频共振，更生动诠释着中国式现代化物质文明和精神文明相协调的人文内涵。 双节假期里的人文经济学—— 从"消费引擎"到"人文载体" 对于文化和经济发展的互促互进，习近平总书记有着深刻思考，创造性提出"人文经济学"这一重大命 题。 人文经济学，打破"重物质轻精神"的传统发展逻辑，追求物质与精神的同频共振、协调发展。 假期里，文旅消费的精彩场景，正是人文经济学的生动写照。 华灯初上，天津的夜晚活力满满。海河为横、友谊路为纵的"T字轴"夜景体系流光溢彩，"津眼秀""津门 秀""津钟秀"等共同点亮迷人夜色。今年国庆、中秋假期，天津策划推出500余项文旅活动，打造特色文 旅盛宴，激活假日文 ...

Core Viewpoint - The "Guiding Opinions" issued by the Ministry of Commerce and other departments aim to promote digital consumption by focusing on supply-demand collaboration, enhancing digital consumption offerings, nurturing digital consumption entities, optimizing support systems, and creating a favorable environment for digital consumption. Group 1: Digital Product Consumption - The "Guiding Opinions" encourage enterprises to accelerate R&D and increase the effective supply of AI terminal products, unlocking consumption potential for new products such as AI smartphones, computers, smart robots, wearable devices, and desktop 3D printers [2] - It emphasizes the need to accelerate the development and interconnectivity of smart home appliances, smart security, and video care systems, as well as to conduct pilot projects for smart connected vehicles [2] Group 2: Digital Service Consumption - The "Guiding Opinions" promote the use of AI, virtual reality, and augmented reality to enhance consumer experiences in cultural venues, tourist attractions, and leisure districts, creating immersive and diverse consumption scenarios [3] - It also highlights the importance of digital empowerment in life services, aiming to build a smart service platform that integrates online and offline services [3] Group 3: Digital Content Consumption - The "Guiding Opinions" encourage the use of technologies like the metaverse and generative models to innovate digital cultural products, integrating elements from museums and intangible cultural heritage [4] - It supports the creation of high-quality content in fields such as animation, gaming, film, music, and online literature, promoting a healthy development of secondary creation through cultural co-creation [4] Group 4: Digital Marketing and E-commerce - The "Guiding Opinions" outline the development of smart retail and support for the digital marketing of physical commerce enterprises across various channels [5] - It encourages the healthy development of new business models such as instant retail, social e-commerce, and live-streaming e-commerce, while promoting quality standards in e-commerce [5] Group 5: Financial Support for Digital Consumption - The "Guiding Opinions" propose that government financing guarantee institutions provide credit support for small and micro enterprises in the digital consumption sector [7] - It encourages financial institutions to collaborate with digital consumption and payment enterprises to develop financial products and services tailored to digital consumption characteristics [7]

Group 1 - The core viewpoint of the article is the release of the "Guiding Opinions on Vigorously Developing Digital Consumption to Co-create a Better Life in the Digital Age" by multiple government departments, emphasizing the importance of digital consumption in various forms [1][2] - Digital consumption encompasses digital product consumption, digital service consumption, digital content consumption, and consumption realized through digital channels [1] - The document encourages innovation in digital content consumption, promoting the digitization of cultural resources and the development of a national cultural big data system [1] - It highlights the use of technologies such as the metaverse and AI-generated content to enhance cultural digital products, targeting specific demographics like the elderly [1] - The initiative aims to improve the supply of high-definition content across broadcasting and online platforms, supporting the creation of quality works in fields like animation, gaming, and literature [1] Group 2 - The "Guiding Opinions" also focus on enhancing payment convenience, promoting domestic payment awareness in key locations [2] - It emphasizes the expansion of digital yuan acceptance and application scenarios, leveraging its advantages for improved payment convenience [2] - The document calls for collaboration among banks, payment institutions, and clearing agencies to cater to the needs of elderly and foreign individuals, enhancing the user experience in mobile payments [2]

Core Viewpoint - The document outlines measures to support the construction of an innovative experimental zone for future digital spaces in Beijing, emphasizing the integration of advanced technologies in various sectors such as culture, commerce, tourism, and sports [1] Group 1: Technology Integration - The initiative aims to enhance the application of cutting-edge technologies, including virtual reality, spatial computing, and AI, to create immersive offline experiences [1] - It supports the establishment of large-scale immersive projects like LBE XR spaces, digital art exhibitions, and digital performances, as well as the construction of a national sci-fi park [1] Group 2: Innovation and Standards - The plan encourages the development of humanoid robots and embodied intelligence through innovation experience stores and demonstration application scenarios [1] - It includes the establishment of data testing standards for humanoid robots and spatial intelligence across multiple scenarios, with applications showcased at major events like the Service Trade Fair and the China Science Fiction Conference [1] Group 3: Film and Entertainment - The document promotes research in virtual reality film technology and applications, including the construction of a sci-fi film experience center [1] - It supports the introduction of virtual reality films and encourages companies to apply for the "Dragon Mark" from the National Film Administration for virtual reality films, as well as participation in the standard-setting for virtual reality films and games [1]

Core Viewpoint - The article discusses the measures proposed to support the construction of the Beijing Future Digital Space Innovation Pilot Zone, aiming to enhance the global influence of the area and facilitate the development of the digital economy [1] Group 1: Policy Measures - The proposal includes establishing a game version number application and filing service center within the pilot zone to support enterprises with approval, guidance, and testing services for game version numbers [1] - It suggests creating an "Overseas Service Zone" to streamline the approval process for exporting games and provide consulting and intermediary services for companies looking to expand internationally [1] - The initiative also supports the establishment of a comprehensive service window for virtual reality films, offering policy consultation, promotional services, and screening opportunities for works [1]

Core Insights - The 27th Shanghai International Film Festival showcased the integration of technology and emotional resonance in the film industry, indicating a shift towards companies that can merge innovation with consumer sentiment [1][2] - The festival highlighted the emergence of virtual reality (VR) films, with 10 projects already initiated, suggesting a new frontier for the Chinese film industry [1][2] - The economic impact of the festival was significant, generating approximately 4.997 billion yuan across various sectors, including transportation, accommodation, and retail [3] Virtual Reality Film Development - The launch of VR films at the festival, including major titles set for release in the summer of 2025, indicates a growing market potential estimated in the trillions [2] - The VR film sector is expected to expand the audience base and increase box office revenues, benefiting production and distribution companies [2] Economic Impact of the Film Festival - The festival's activities led to an estimated economic benefit of 4.997 billion yuan, with specific contributions from dining (1.213 billion yuan), accommodation (299 million yuan), and shopping (2.740 billion yuan) [3] - Approximately 29.2% of attendees traveled specifically to Shanghai for the festival, contributing to a tourism revenue of about 1.774 billion yuan [3] New Consumption Trends - The festival illustrated a shift from traditional viewing experiences to more immersive and interactive consumer engagements, such as themed tours and merchandise sales [4] - The rise of "emotional consumption" among younger consumers is driving demand for IP-related products, with significant market gains reported by companies like Lehua Entertainment [5] Emotional Consumption Dynamics - The concept of "emotional consumption" reflects a new consumer behavior where purchases are driven by emotional connections rather than functional needs [5] - This trend is expected to create opportunities for companies that can resonate with the emotional and identity needs of consumers, leading to the emergence of representative firms in the market [5]

Core Insights - The 27th Shanghai International Film Festival is showcasing a variety of rare film artifacts and promoting a "one-stop" cultural tourism experience to attract more visitors to Shanghai [1][12]. Group 1: Exhibition Highlights - The exhibition features eight major thematic areas, covering film history, martial arts, animation, science fiction, photography art, and VR, tracing the development of Chinese cinema over the past 120 years [8]. - Notable exhibits include awards from the film "Red Sorghum" and a hand-drawn image of Nezha by the director of the animated series [4][8]. Group 2: New Experience Models - The festival is introducing innovative film experiences, such as learning alien languages from sci-fi films and immersive VR experiences that allow viewers to engage with short films [11][26]. - A variety of cultural tourism projects are being launched, including the world's first "Wukong Xiaxia" theme park and the "China Dinosaur Evolution Exhibition," attracting global tourists [19]. Group 3: Cultural Industry Growth - The cultural industry has become a pillar of Shanghai's economy, with revenue from cultural and related industries reaching 1,337.7 billion yuan in 2024, and new cultural business models generating 694.28 billion yuan, a year-on-year increase of 8.5% [23]. - The "Future Cinema" section of the festival is showcasing 16 virtual reality films, enhancing audience engagement through immersive experiences [26][27].

Core Viewpoint - The Shanghai International Film Festival showcases a blend of nostalgia and innovation, particularly through the "Future Cinema" unit that leverages advanced imaging technologies like AR, VR, and MR to enhance audience experience [1][5]. Group 1: Future Cinema Launch - The "Future Cinema" unit, a collaboration between the Shanghai International Film Festival and the Shanghai Putuo District, was launched in 2024, focusing on virtual reality film exhibitions and industry sharing activities [5]. - The unit aims to create a "cinema sample" to promote the development of virtual reality films, responding to the national call for orderly development in this sector [5]. Group 2: Film Showcases - The festival will feature 16 selected films, including global and Asian premieres, with a focus on virtual reality experiences that promise to deliver fresh viewing experiences [7]. - Notable films include "Chang'an 30,000 Miles," which allows viewers to interact with characters and scenes in a historical context, and "Journey to the Center of the Earth," which immerses viewers in a fantastical world based on Jules Verne's classic [7][8]. Group 3: Audience Engagement and Experience - The "Future Cinema" unit offers immersive experiences that connect traditional storytelling with modern technology, enhancing sensory engagement for audiences [5]. - The festival also introduces a "ticket root economy," allowing consumers to engage with local businesses and receive benefits through their cinema tickets, thereby expanding market influence and consumer attraction [22].

Group 1 - Seven virtual reality films are set to be released during the summer season [1] - The films include titles such as "Chang'an 30,000 Li," "Journey to the Center of the Earth," and "The Empire Code: The Tomb of the Qin Emperor" [1] - These films will be showcased in various cities across the country, including cinemas, cultural venues, and commercial districts [1]

Core Viewpoint - The emergence of virtual reality (VR) films represents a new genre in the film industry, distinct from traditional cinema and online films, as indicated by the recent approval of eight VR film projects by the National Film Administration of China [1][2][5]. Group 1: Definition and Characteristics of VR Films - Virtual reality films utilize VR technologies, including augmented and mixed reality, and are designed for viewing with head-mounted displays in fixed cinema settings [2]. - Unlike traditional films that rely on linear storytelling and director-led narratives, VR films emphasize audience interaction and immersive experiences through 3D visuals and real-time rendering [2][4]. Group 2: Industry Developments and Government Support - The National Film Administration's recent notification supports the orderly development of VR films, requiring script registration and approval for public screening [4]. - The growing interest in VR films is reflected in the increasing number of immersive projects showcased at film festivals, such as the 26 immersive works presented at the Shanghai International Film Festival [2][3]. Group 3: Market Challenges and Commercial Viability - Despite the rising interest, the commercial viability of VR films faces challenges, including high production costs and the need for specialized viewing equipment, which may limit audience accessibility [6][8]. - The current market lacks sufficient venues equipped for VR film screenings, and the existing content supply is limited, making it difficult to establish a sustainable business model [6][8]. Group 4: Future Prospects and Potential - With government support and potential funding influx, there is optimism that VR films could evolve to incorporate narrative techniques from traditional cinema, leading to new artistic expressions and business models [9].