虚拟现实电影
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“科技感观影模式”火出圈 “影院+”延长“链式体验”催生消费新增长点
Yang Shi Wang· 2026-01-03 02:42
Group 1 - The rise of digital LED theaters and virtual reality films has created a new trend in immersive viewing experiences, receiving positive feedback from audiences [2] - The Beijing Huaxia Movie Center, as the first full high-frame LED cinema in China, can project films at frame rates between 48 fps and 120 fps, enhancing the immersive experience with high dynamic range, brightness, and contrast [3] - The number of operational LED theaters in China has exceeded 240, making it the largest in the world since the National Film Administration's notice in June 2025 [3] Group 2 - The film "Avatar 3" achieved an average attendance of 87 and a seat occupancy rate of 26.59% in the China Film CINITY LED theater, indicating high demand for premium viewing experiences [5] - The manager of Huaxia Movie Center stated that they are diversifying cinema space usage by hosting various events, which has increased non-ticket revenue to 32% of total box office [7] - The integration of virtual reality technology with film is a significant trend in the global audiovisual content industry, with nearly 140 virtual reality films registered in nine months following the National Film Administration's supportive notice [8] Group 3 - The "cinema+" strategy is being adopted by some theaters to combine unique content, digital technology, and diverse experiences, expanding revenue opportunities and enhancing cultural consumption [11] - A new "cinema + dining" model in Huzhou has attracted young audiences, significantly increasing attendance during traditionally low-traffic meal times [14][16] - The Shanghai-based cinema has upgraded to become the first anime-themed cinema in China, featuring immersive technology such as XR virtual cinemas and 360-degree theaters [18] Group 4 - The general manager of Shanghai Film Co. expressed the goal of creating a consumption loop that includes viewing, interaction, and events, enhancing audience engagement [20] - The innovative industry ecosystem is expected to boost film consumption and drive technological upgrades, fostering deeper integration with commercial and cultural tourism sectors, thus creating new economic growth points [20]
国内首个虚拟现实电影放映新空间落地北京朝阳,15部影片获龙标
Xin Jing Bao· 2025-11-30 09:55
Group 1 - The first pilot space for virtual reality film screenings in China has been established in the 798 Art District of Chaoyang, Beijing, along with the formation of the Beijing Virtual Reality Film Industry Development Alliance [1][2] - A total of 15 virtual reality films have completed registration and received the "Dragon Mark," indicating that VR films are now included in a mature content management system [1] - The new screening space, covering 3,500 square meters, features six themed screening halls and will host a "Dragon Mark" film screening season throughout the winter [1] Group 2 - The establishment of the Beijing Virtual Reality Film Industry Development Alliance marks a shift from "single-point breakthroughs" to "overall leaps," indicating the acceleration of an open, collaborative, and shared industrial ecosystem [2] - Chaoyang District, as a key area for national cultural industry innovation, will continue to promote the deep integration of digital technology and film, providing strong ecological support for the development of virtual reality films [2]
华如科技:拟投资2000万元与投资机构共同设立基金
Zheng Quan Shi Bao Wang· 2025-11-25 14:24
Core Viewpoint - Huaru Technology (301302) announced its plan to invest in a new venture capital partnership focused on emerging digital technologies, particularly in virtual reality and artificial intelligence [1] Investment Details - The total committed capital for the Nanjing Keshih Venture Capital Partnership is 50.5 million yuan, with Huaru Technology contributing 20 million yuan, representing 39.6% of the total [1] Investment Focus - The partnership will primarily invest in new cultural consumption formats driven by advancements in digital technologies, including virtual reality (VR), augmented reality (AR), mixed reality (MR), gaming, esports, and virtual reality films [1]
华如科技拟出资2000万元参与设立产业投资基金
Zhi Tong Cai Jing· 2025-11-25 13:23
Core Viewpoint - The company, 华如科技, is planning to invest in a new venture capital partnership to enhance its core competitiveness and leverage resources from professional investment institutions [1] Investment Details - The company will act as a limited partner alongside 杭州科实股权投资有限公司 and 深圳产城创新发展研究有限公司 to establish 南京科实创业投资合伙企业 with a total committed capital of 50.5 million yuan [1] - The company will contribute 20 million yuan, representing 39.60% of the total committed capital [1] Investment Focus - The fund will primarily focus on venture investments that align with its partnership goals, particularly in new digital technologies such as virtual reality, spatial computing, artificial intelligence, and real-time rendering [1] - Key investment areas include immersive experience products like VR, AR, MR, gaming, esports, and virtual reality films, as well as other projects proposed by limited partners that support the partnership's objectives [1]
华如科技(301302.SZ):拟与投资机构共同投资设立基金
Ge Long Hui· 2025-11-25 12:37
Core Viewpoint - The company, Huaru Technology (301302.SZ), is establishing a partnership with professional investment institutions to enhance its core competitiveness and strategic development through the formation of a new venture capital partnership, Nanjing Keshih Chuangye Investment Partnership [1] Group 1: Investment Details - The total subscribed capital for the new partnership is RMB 50.5 million, with the company contributing RMB 20 million, representing 39.60% of the total [1] - The partnership will focus on venture investments that align with its objectives, particularly in new digital technologies such as virtual reality, spatial computing, artificial intelligence, and real-time rendering [1] Group 2: Investment Focus Areas - Key investment areas include immersive experience products like VR, AR, and MR, as well as sectors such as gaming, esports, and virtual reality films [1] - The partnership may also consider other projects proposed by limited partners that are beneficial for achieving the partnership's goals [1]
从双节假期看中国经济新亮点新机遇
Ren Min Ri Bao· 2025-10-04 21:49
Core Insights - The article emphasizes the integration of culture and tourism as a significant driver for high-quality economic development in China, highlighting the concept of "humanistic economics" proposed by President Xi Jinping [2][5][15]. Group 1: Cultural and Tourism Consumption - During the National Day and Mid-Autumn Festival holidays, over 1.25 billion people traveled across regions, marking a 5.7% increase year-on-year, showcasing the vibrant activity of "flowing China" [1]. - The holiday period saw over 12,000 cultural events held nationwide, with diverse and rich activities that cater to consumers' personalized and diversified needs [4][6]. - The rise of cultural consumption reflects a shift in consumer preferences, where culture becomes a key driver of economic growth rather than merely an accessory to tourism [4][6]. Group 2: Economic Development and Domestic Demand - The article highlights the importance of domestic demand as the main driver of economic growth, with consumer spending contributing an average of 56.2% to China's economic growth over the past four years [9]. - The total retail sales of consumer goods exceeded 32 trillion yuan in the first eight months of the year, indicating a robust consumer market [9]. - The integration of transportation infrastructure, such as new high-speed rail lines and airports, supports increased travel and consumption during the holidays [11]. Group 3: Technological Integration in Cultural Tourism - The application of new technologies, such as AI and digital tools, is transforming the cultural tourism industry, enhancing visitor experiences and operational efficiency [15][16]. - Innovative projects, such as mixed reality experiences and automated guiding systems, are being implemented in various tourist attractions to improve service quality [15][16]. - The rise of IP economy and digital products related to cultural heritage is further extending the cultural tourism value chain [16]. Group 4: International Tourism Trends - The article notes a significant increase in both inbound and outbound tourism, with foreign visitors to China rising by 27.8% year-on-year, and outbound travel bookings increasing by over 30% during the holidays [18]. - The expansion of visa-free travel and tax refund policies is attracting more international tourists to China, enhancing the country's appeal as a travel destination [18]. - The growing trend of Chinese tourists traveling abroad contributes positively to the global tourism market, reflecting China's role in the international economy [18][19].
利好!8部门联合部署!
Jin Rong Shi Bao· 2025-09-25 07:23
Core Viewpoint - The "Guiding Opinions" issued by the Ministry of Commerce and other departments aim to promote digital consumption by focusing on supply-demand collaboration, enhancing digital consumption offerings, nurturing digital consumption entities, optimizing support systems, and creating a favorable environment for digital consumption. Group 1: Digital Product Consumption - The "Guiding Opinions" encourage enterprises to accelerate R&D and increase the effective supply of AI terminal products, unlocking consumption potential for new products such as AI smartphones, computers, smart robots, wearable devices, and desktop 3D printers [2] - It emphasizes the need to accelerate the development and interconnectivity of smart home appliances, smart security, and video care systems, as well as to conduct pilot projects for smart connected vehicles [2] Group 2: Digital Service Consumption - The "Guiding Opinions" promote the use of AI, virtual reality, and augmented reality to enhance consumer experiences in cultural venues, tourist attractions, and leisure districts, creating immersive and diverse consumption scenarios [3] - It also highlights the importance of digital empowerment in life services, aiming to build a smart service platform that integrates online and offline services [3] Group 3: Digital Content Consumption - The "Guiding Opinions" encourage the use of technologies like the metaverse and generative models to innovate digital cultural products, integrating elements from museums and intangible cultural heritage [4] - It supports the creation of high-quality content in fields such as animation, gaming, film, music, and online literature, promoting a healthy development of secondary creation through cultural co-creation [4] Group 4: Digital Marketing and E-commerce - The "Guiding Opinions" outline the development of smart retail and support for the digital marketing of physical commerce enterprises across various channels [5] - It encourages the healthy development of new business models such as instant retail, social e-commerce, and live-streaming e-commerce, while promoting quality standards in e-commerce [5] Group 5: Financial Support for Digital Consumption - The "Guiding Opinions" propose that government financing guarantee institutions provide credit support for small and micro enterprises in the digital consumption sector [7] - It encourages financial institutions to collaborate with digital consumption and payment enterprises to develop financial products and services tailored to digital consumption characteristics [7]
商务部等八部门:面向银发群体,开发老年数字文化体验等“智慧+”新内容
Cai Jing Wang· 2025-09-24 10:07
Group 1 - The core viewpoint of the article is the release of the "Guiding Opinions on Vigorously Developing Digital Consumption to Co-create a Better Life in the Digital Age" by multiple government departments, emphasizing the importance of digital consumption in various forms [1][2] - Digital consumption encompasses digital product consumption, digital service consumption, digital content consumption, and consumption realized through digital channels [1] - The document encourages innovation in digital content consumption, promoting the digitization of cultural resources and the development of a national cultural big data system [1] - It highlights the use of technologies such as the metaverse and AI-generated content to enhance cultural digital products, targeting specific demographics like the elderly [1] - The initiative aims to improve the supply of high-definition content across broadcasting and online platforms, supporting the creation of quality works in fields like animation, gaming, and literature [1] Group 2 - The "Guiding Opinions" also focus on enhancing payment convenience, promoting domestic payment awareness in key locations [2] - It emphasizes the expansion of digital yuan acceptance and application scenarios, leveraging its advantages for improved payment convenience [2] - The document calls for collaboration among banks, payment institutions, and clearing agencies to cater to the needs of elderly and foreign individuals, enhancing the user experience in mobile payments [2]
北京:拟支持引入放映虚拟现实电影 支持企业向国家电影局申请虚拟现实电影“龙标”
news flash· 2025-06-27 02:07
Core Viewpoint - The document outlines measures to support the construction of an innovative experimental zone for future digital spaces in Beijing, emphasizing the integration of advanced technologies in various sectors such as culture, commerce, tourism, and sports [1] Group 1: Technology Integration - The initiative aims to enhance the application of cutting-edge technologies, including virtual reality, spatial computing, and AI, to create immersive offline experiences [1] - It supports the establishment of large-scale immersive projects like LBE XR spaces, digital art exhibitions, and digital performances, as well as the construction of a national sci-fi park [1] Group 2: Innovation and Standards - The plan encourages the development of humanoid robots and embodied intelligence through innovation experience stores and demonstration application scenarios [1] - It includes the establishment of data testing standards for humanoid robots and spatial intelligence across multiple scenarios, with applications showcased at major events like the Service Trade Fair and the China Science Fiction Conference [1] Group 3: Film and Entertainment - The document promotes research in virtual reality film technology and applications, including the construction of a sci-fi film experience center [1] - It supports the introduction of virtual reality films and encourages companies to apply for the "Dragon Mark" from the National Film Administration for virtual reality films, as well as participation in the standard-setting for virtual reality films and games [1]
北京:支持未来数字空间创新试验区建立出口游戏国内上线等审批便捷通道
news flash· 2025-06-27 02:07
Core Viewpoint - The article discusses the measures proposed to support the construction of the Beijing Future Digital Space Innovation Pilot Zone, aiming to enhance the global influence of the area and facilitate the development of the digital economy [1] Group 1: Policy Measures - The proposal includes establishing a game version number application and filing service center within the pilot zone to support enterprises with approval, guidance, and testing services for game version numbers [1] - It suggests creating an "Overseas Service Zone" to streamline the approval process for exporting games and provide consulting and intermediary services for companies looking to expand internationally [1] - The initiative also supports the establishment of a comprehensive service window for virtual reality films, offering policy consultation, promotional services, and screening opportunities for works [1]