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传苹果最快今年推新Vision Pro
WitsView睿智显示· 2025-07-10 07:09
Core Viewpoint - Apple plans to launch an upgraded version of its spatial computing device, Vision Pro, focusing on enhancing AI computing performance and improving wearability comfort to boost sales of the $3,499 headset, which has underperformed since its release [1][3]. Group 1: Hardware Upgrades - The upgraded Vision Pro will feature the M4 processor, similar to the new iPad Pro, replacing the current M2 chip, which will enhance overall computing speed and energy efficiency [3]. - The new version may expand the number of cores in the neural network engine, further improving AI execution performance [3]. Group 2: User Experience Improvements - Apple is addressing user complaints about discomfort by introducing a new headband design to alleviate pressure on the head and neck during prolonged use [3]. - The current weight of Vision Pro is approximately 600-650 grams, with users reporting headaches and neck pain after extended use [3]. Group 3: Market Performance and Future Plans - Despite high expectations, Vision Pro's high price and lack of native applications have limited its market acceptance, with sales reportedly only in the tens of thousands, a stark contrast to the success of previous Apple devices like the iPhone and iPad [3]. - Apple plans to release the visionOS 26 update later this year, which will introduce new virtual widgets and eye-tracking scrolling features to enhance user experience and attract more developers [3]. Group 4: Long-term Strategy - Apple is developing the next-generation Vision Pro, codenamed N100, expected to launch in 2027, aiming for a lighter design and more affordable pricing to target a broader user base [4]. - The company is also working on a true AR glasses product, aiming for a release by the end of this generation, to capture a leading position in the future smart glasses market [4]. Group 5: Competitive Landscape - Competitors like Meta and Samsung are advancing in the space, with Meta having launched Ray-Ban smart glasses with voice assistant features and planning a version with built-in display functionality next year, while Samsung is expected to unveil a lighter and more affordable headset this year [4]. - Apple has restructured its Vision Pro team, indicating a strategic adjustment and long-term planning for its spatial computing product line [4].