Core Viewpoint - The article highlights the serious issue of excessive phthalate plasticizers in children's shoes, particularly in low-cost products sold on e-commerce platforms, raising concerns about child safety and regulatory oversight [1][2][4]. Group 1: Investigation Findings - A survey conducted by the Shenzhen Zero Waste Environmental Public Welfare Development Center found that 50% of the 50 sampled PVC children's sandals exceeded phthalate limits, with an average excess of 365 times and a maximum of 509 times [5]. - A specific model, the "T16" children's shoe, was found to contain 38.016% phthalate, significantly exceeding the national standard limit of 0.1% by approximately 380 times [5][6]. - Many of the non-compliant products were sold by a trading company that continued to sell outdated stock, highlighting a gap in product recall and market regulation [6]. Group 2: Regulatory Actions - The implementation of the mandatory national standard "Children's Shoe Safety Technical Specification" (GB 30585—2024) on June 1, 2023, has tightened regulations on phthalate content, changing the limit from not exceeding 0.1% to less than 0.1% [7]. - Regulatory bodies are increasing inspection frequency and scope, conducting special rectification efforts, and enforcing strict compliance to enhance quality safety awareness among manufacturers [16]. Group 3: Market Dynamics - The average price of compliant samples was 37 yuan, while non-compliant samples averaged 16 yuan, indicating a significant price disparity that incentivizes manufacturers to cut costs by using cheaper, harmful materials [10]. - Many manufacturers opt for phthalate plasticizers due to their lower cost compared to environmentally friendly alternatives, which can increase production costs by approximately 0.3 yuan per pair [10][9]. Group 4: E-commerce Platform Responsibilities - E-commerce platforms are legally obligated to ensure the quality and safety of products sold, but many sellers exploit loopholes by submitting false compliance reports [11][12]. - A significant portion of non-compliant products (80%) lacked proper labeling, which complicates regulatory oversight and allows substandard products to enter the market [12]. Group 5: Consumer Awareness and Recommendations - Consumers are advised to be cautious of children's plastic shoes priced below 11 yuan for EVA material and 7 yuan for PVC material, as these prices may indicate compromised quality [18]. - It is recommended that consumers choose reputable sellers and request inspection reports to safeguard against purchasing non-compliant products [18].