当前电商平台在规则制定和执行过程中，存在过于随意和将自身利益最大化的问题，致使平台内商家利 益受损。新的监管办法将有助于解决此类问题 文 | 《财经》研究员 樊朔 编辑 | 朱弢 1月7日，市场监管总局和国家网信办联合发布了《网络交易平台规则监督管理办法》（下称《办 法》），对平台在制定、修改和执行平台规则过程中应当履行的责任义务作出规定，同时对平台不合理 收费、强制商家"仅退款"、大数据"杀熟"、提供会员服务时单方面随意变更平台规则等电商领域的突出 问题进行了具体限制。 近年来，网络交易平台出现了一系列突出问题。 部分平台利用市场支配地位，通过流量推广费、基础软件服务费、活动坑位费等名目繁多的收费项目， 被质疑"不合理收费"，挤压平台内商家的利润空间；一些平台推行"仅退款"等售后政策，在缺乏有效审 核的情况下将成本单方面转嫁给中小商家，导致大量商户"货款两空"；大数据"杀熟"利用信息不对称对 老用户实施价格歧视，严重损害了公平交易权；同时，还有平台在提供"会员服务"时，往往凭借格式条 款单方面随意变更规则，使得消费者权益受损。 2024年底至2025年初，市场监管总局多次约谈主流电商平台，指出"仅退款"规则 ...

近期，本记者针对市场上备受关注的概念180反重力胶囊展开深入调查，发现抖音、天猫等电商平台在监管方面存在严重失职问题，现将相关情况公告如 下： 一、调查背景 概念180反重力胶囊在市场上以所谓"神奇功效"吸引众多消费者目光，然而其背后却隐藏着非法进口、资质造假、虚假宣传等一系列严重问题。本记者接到 消费者反馈后，为维护消费者权益、规范市场秩序，对该品牌在电商平台的销售情况展开全面调查。 二、电商平台监管失职表现 （一）资质审核流于形式 根据《电子商务法》规定，电子商务平台经营者有义务对申请进入平台销售商品的经营者身份、地址、联系方式、行政许可等真实信息进行严格核验、登 记，建立登记档案并定期核验更新。但在调查中发现，概念180在电商平台的入驻主体"广州某生物科技有限公司"，根本不具备任何进出口资质，却堂而皇 之地销售标榜为"进口产品"的概念180反重力胶囊。平台未对该品牌境外生产企业的海关注册信息与产品通关证明进行核查，就轻易允许其以"进口产品"名 义在平台上销售，严重违反了相关法律规定。 （二）虚假宣传监管不力 在多个电商平台的概念180官方旗舰店，产品详情页充斥着大量虚假信息，如"西班牙进口""欧盟认证" ...

Core Viewpoint - The report highlights the existence of a gray industry chain producing and selling "sex dolls with childlike features" on e-commerce platforms, which has sparked widespread public outrage and regulatory scrutiny [1][11]. Group 1: Regulatory Response - The Market Supervision Administration of Huizhou, Guangdong, has initiated an investigation into a company suspected of producing and selling these dolls, forming a joint investigation team with local police and other departments [1][9]. - The investigation has led to an immediate suspension of production at the involved company, and a broader inspection will be conducted across the region to enhance oversight of similar enterprises [1][11]. Group 2: Product Characteristics - Searches on platforms like Taobao, JD.com, and Pinduoduo reveal that products labeled as "child-like dolls" are actually silicone or TPE dolls ranging from 70 cm to 140 cm in height, designed to replicate the appearance and body of children [5][14]. - These products, marketed under tags like "BJD figures" and "anime dolls," are priced from hundreds to thousands of yuan and are intended for adult use, featuring explicit sexual implications in their reviews [5][15]. Group 3: Public Reaction - Public sentiment is one of shock and anger, with many expressing that the sale of such products represents a moral decline and calling for stricter scrutiny of both the platforms and the buyers [9][19]. - Concerns have been raised about the psychological implications of these products, with some viewing them as a gateway to more severe issues regarding the protection of children [19]. Group 4: Legal Implications - Legal experts indicate that the production and sale of these items may violate laws against the production and distribution of obscene materials, potentially leading to severe penalties, including life imprisonment [10][20]. - Commentary from social organizations emphasizes the need for a collective societal responsibility to protect minors from sexual exploitation and to ensure that any form of sexualization of children is strictly prohibited [10][20].

Core Insights - The online prescription drug retail market in China has surpassed 50 billion yuan, showing rapid growth, particularly in the past two years, as e-commerce platforms increasingly attract attention from innovative pharmaceutical companies and multinational corporations [1][5][6] - Regulatory bodies are intensifying oversight of internet advertising in the medical and pharmaceutical sectors, raising concerns about the potential for misuse of prescription drugs in online sales [1][9][11] Group 1: Market Trends - The online retail market for prescription drugs is becoming a new growth point, with e-commerce platforms capturing approximately 10% of the outpatient market share [2][3] - The market for online pharmacies is growing at a rate of about 14.4% year-on-year, significantly outpacing traditional brick-and-mortar pharmacies [3][5] - Innovative drugs, particularly in the fields of weight loss and chronic disease management, are increasingly being sold through online platforms, reflecting a shift in consumer purchasing behavior [4][5][6] Group 2: Regulatory Environment - The National Medical Products Administration and the State Administration for Market Regulation are enhancing enforcement against illegal online advertising in the medical sector [1][9][12] - There is a need for stricter regulations on online prescriptions to prevent misuse and ensure patient safety, as online consultations may rely heavily on patient self-reporting [10][11] - E-commerce platforms are being urged to adopt more robust monitoring systems for pharmacists and to utilize technology such as drug traceability codes to ensure the legality and clarity of prescription drug sources [13]

Core Points - The article highlights a case of counterfeit television sales in Chengdu, where a consumer purchased a TV online at a significantly lower price, only to discover it was a fake after experiencing quality issues [1][2][3] Group 1: Incident Overview - A consumer in Chengdu bought a television for 3600 yuan from an online store that claimed to be authorized, but the product turned out to be counterfeit [2][4] - After one week of use, the television exhibited problems such as screen flickering and lagging, leading the consumer to contact official repair services, which confirmed the product was fake [2][3] Group 2: Investigation Findings - The online store was registered by an elderly person living in a rural area, which raised suspicions about the legitimacy of the operation [3][4] - The store had a very short registration period of only three months, yet it reported unusually high sales and positive reviews, indicating potential fraudulent activity [3][4] Group 3: Criminal Operation - The investigation revealed a "production and sales separation" model, where the counterfeit TVs were produced in Guangdong and sold through multiple online stores [7][8] - The criminal group, led by an individual named Lu, operated 83 online stores and generated sales exceeding 35 million yuan since November 2023 [8][9] Group 4: Safety Concerns - Quality assessments of the seized counterfeit TVs indicated they posed serious safety risks, including potential short circuits and fire hazards due to substandard components [8][9] Group 5: Platform Accountability - The incident exposed significant gaps in the e-commerce platforms' merchant qualification verification and product oversight, highlighting the need for platforms to take responsibility for monitoring seller qualifications and sales practices [10][11]

Core Viewpoint - Douyin E-commerce Safety and Trust Center has announced measures to address violations related to the product anchor feature, which is crucial for enhancing interaction between merchants, creators, and users [1][3] Summary by Sections Violations Identified - Some creators use vague titles like "shopping" or "enhancing home happiness" when attaching anchors, failing to specify the actual product, which confuses users [1] - Merchants have been found altering official product names, including typos or missing symbols, affecting readability and professional image [1] - Certain accounts mislead users by exaggerating promises or fabricating platform features to encourage clicks on anchors [1] - Instances of unrelated products being linked to video content have been reported, such as a title for "pistachio snacks" with no relevant content in the video [1] Governance Measures - The Douyin E-commerce Safety and Trust Center has implemented a series of governance measures and reiterated compliance requirements [3] - Anchor titles must be clear and accurately label specific products or services, avoiding typos and ambiguity [3] - Video content, anchor titles, and detail pages must be consistent to ensure users can trust what they see [3] - Clicks on anchors must be based solely on user consent, prohibiting any misleading or inducement practices [3] Commitment to Trust - The product anchor serves as a bridge between products and consumers, as well as a trust link between merchants and users [3] - Douyin E-commerce will enhance supervision of the anchor feature through strengthened review and identification mechanisms to ensure consumer confidence [3] - The platform calls on all merchants and creators to adhere to rules to foster a transparent and trustworthy e-commerce environment [3]

Core Viewpoint - The rise of consumers using AI to create fake images of products to apply for refunds has led to significant complaints from merchants, highlighting a growing issue in e-commerce regarding fraudulent refund claims [1][3][4]. Group 1: Consumer Behavior - Some consumers are utilizing AI tools to manipulate product images, making undamaged items appear broken or defective to submit refund requests [3][4]. - The fraudulent images are often indistinguishable from the original product photos, complicating the verification process for merchants [3]. Group 2: Merchant Challenges - Merchants face automatic approval of refund requests even when they can identify AI-generated fake images, resulting in losses including shipping costs and product value [4]. - The inability to recover products after a refund is processed exacerbates the financial impact on merchants [4]. Group 3: Legal Implications - The act of consumers using AI to fabricate product issues may constitute civil, administrative, and criminal violations, including civil fraud under the Civil Code and potential criminal charges for fraud if the amount exceeds certain thresholds [7][8]. - Legal frameworks currently favor consumer protection but lack specific provisions to safeguard merchants against such fraudulent activities [9]. Group 4: Platform Responsibilities - E-commerce platforms have a dual obligation to protect both merchants and consumers, and failure to conduct reasonable reviews of refund requests can lead to liability for losses incurred by merchants [9]. - Platforms are encouraged to enhance their review processes and implement stricter guidelines to prevent fraudulent refund claims [10]. Group 5: Regulatory and Preventive Measures - Regulatory bodies are urged to improve legal frameworks to explicitly address malicious refund behaviors and their consequences [9]. - E-commerce platforms should adopt technical measures to verify the authenticity of uploaded images and establish a user credit system to penalize repeat offenders [10]. - Merchants can also take proactive steps by documenting product quality and establishing clear refund policies to mitigate risks associated with fraudulent claims [10].

Core Viewpoint - The investigation reveals that low-priced diamonds sold on e-commerce platforms are often fake, highlighting the need for better regulation and consumer awareness [1][5]. Group 1: E-commerce Market Insights - E-commerce platforms offer diamonds at significantly lower prices, such as a 2-carat lab-grown diamond ring for 153 yuan and a 99-carat imported diamond for 22 yuan, contrasting sharply with traditional retail prices that can exceed tens of thousands of yuan [1][3]. - The investigation conducted by Xinhua News found that these low-priced diamonds are not genuine, with the 99-carat diamond being glass and the 2-carat lab-grown diamond being synthetic cubic zirconia [5]. Group 2: Regulatory Recommendations - Experts suggest enhancing multi-department collaboration to establish a comprehensive regulatory system from production to sales [8]. - Online platforms should strengthen their vetting processes for merchants to ensure they have legal operating qualifications and professional appraisal capabilities, along with implementing strict quality control and after-sales service systems to protect consumer rights [8].

Group 1 - The article highlights the prevalence of "bargain-priced" diamonds on e-commerce platforms, with prices for lab-grown diamonds as low as 153 yuan for 2 carats and 22 yuan for 99 carats of imported diamonds, contrasting sharply with traditional retail prices that often exceed tens of thousands of yuan [1][2] - Investigations reveal that many of these low-cost diamonds are actually fake, with consumers reporting experiences of being sold cubic zirconia instead of genuine lab-grown diamonds [2][5] - The cost of producing a 1-carat lab-grown diamond ranges from 2,000 to 3,000 yuan, while a 2-carat diamond typically costs around 4,500 yuan, indicating that the extremely low prices of these diamonds are unsustainable and likely fraudulent [6] Group 2 - Many sellers on e-commerce platforms exploit consumer ignorance by labeling fake diamonds as "lab-grown," leading to confusion between natural and lab-grown diamonds [7][8] - Fake diamonds often come with counterfeit certificates, making it difficult for consumers to distinguish between genuine and fake products [8][9] - The article emphasizes the need for improved regulatory oversight in the diamond industry, particularly regarding the sale of lab-grown diamonds online, to protect consumers and ensure product authenticity [10][11][12]

Core Viewpoint - The article highlights the serious issue of excessive phthalate plasticizers in children's shoes, particularly in low-cost products sold on e-commerce platforms, raising concerns about child safety and regulatory oversight [1][2][4]. Group 1: Investigation Findings - A survey conducted by the Shenzhen Zero Waste Environmental Public Welfare Development Center found that 50% of the 50 sampled PVC children's sandals exceeded phthalate limits, with an average excess of 365 times and a maximum of 509 times [5]. - A specific model, the "T16" children's shoe, was found to contain 38.016% phthalate, significantly exceeding the national standard limit of 0.1% by approximately 380 times [5][6]. - Many of the non-compliant products were sold by a trading company that continued to sell outdated stock, highlighting a gap in product recall and market regulation [6]. Group 2: Regulatory Actions - The implementation of the mandatory national standard "Children's Shoe Safety Technical Specification" (GB 30585—2024) on June 1, 2023, has tightened regulations on phthalate content, changing the limit from not exceeding 0.1% to less than 0.1% [7]. - Regulatory bodies are increasing inspection frequency and scope, conducting special rectification efforts, and enforcing strict compliance to enhance quality safety awareness among manufacturers [16]. Group 3: Market Dynamics - The average price of compliant samples was 37 yuan, while non-compliant samples averaged 16 yuan, indicating a significant price disparity that incentivizes manufacturers to cut costs by using cheaper, harmful materials [10]. - Many manufacturers opt for phthalate plasticizers due to their lower cost compared to environmentally friendly alternatives, which can increase production costs by approximately 0.3 yuan per pair [10][9]. Group 4: E-commerce Platform Responsibilities - E-commerce platforms are legally obligated to ensure the quality and safety of products sold, but many sellers exploit loopholes by submitting false compliance reports [11][12]. - A significant portion of non-compliant products (80%) lacked proper labeling, which complicates regulatory oversight and allows substandard products to enter the market [12]. Group 5: Consumer Awareness and Recommendations - Consumers are advised to be cautious of children's plastic shoes priced below 11 yuan for EVA material and 7 yuan for PVC material, as these prices may indicate compromised quality [18]. - It is recommended that consumers choose reputable sellers and request inspection reports to safeguard against purchasing non-compliant products [18].