针对这些违规行为，抖音电商安全与信任中心已采取了一系列治理措施，并再次重申了合规要求。公告 强调，锚点标题必须清晰、准确地标注具体商品或服务，避免使用错别字和产生歧义。同时，视频内 容、锚点标题和详情页需保持高度一致，确保用户能够"所见即所得"。点击锚点必须完全基于用户的自 愿，严禁任何形式的误导或诱导行为。 抖音电商方面表示，商品锚点不仅是连接商品与消费者的桥梁，更是商家与用户之间信任的纽带。因 此，平台将持续加强对锚点功能的监管，通过强化审核和识别机制，确保消费者能够放心购物。抖音电 商呼吁所有商家和创作者共同遵守平台规则，共同营造一个公开、透明、可信赖的电商环境。 抖音电商安全与信任中心近日发布公告，指出商品锚点功能作为电商视频内容的重要工具，旨在提升商 家、创作者与用户之间的交互体验。然而，近期平台监测到部分商家和创作者在使用这一功能时存在违 规行为，这些行为不仅损害了用户体验，也对平台经营秩序造成了不良影响。 公告中详细列举了多种违规行为。一些创作者在挂载锚点时，故意使用模糊不清的标题，如"购 物"或"提升宅家幸福感"等泛泛之词，未明确标注具体商品信息，使用户难以准确理解所售内容。还有 商家随意篡改 ...

Core Viewpoint - The rise of consumers using AI to create fake images of products to apply for refunds has led to significant complaints from merchants, highlighting a growing issue in e-commerce regarding fraudulent refund claims [1][3][4]. Group 1: Consumer Behavior - Some consumers are utilizing AI tools to manipulate product images, making undamaged items appear broken or defective to submit refund requests [3][4]. - The fraudulent images are often indistinguishable from the original product photos, complicating the verification process for merchants [3]. Group 2: Merchant Challenges - Merchants face automatic approval of refund requests even when they can identify AI-generated fake images, resulting in losses including shipping costs and product value [4]. - The inability to recover products after a refund is processed exacerbates the financial impact on merchants [4]. Group 3: Legal Implications - The act of consumers using AI to fabricate product issues may constitute civil, administrative, and criminal violations, including civil fraud under the Civil Code and potential criminal charges for fraud if the amount exceeds certain thresholds [7][8]. - Legal frameworks currently favor consumer protection but lack specific provisions to safeguard merchants against such fraudulent activities [9]. Group 4: Platform Responsibilities - E-commerce platforms have a dual obligation to protect both merchants and consumers, and failure to conduct reasonable reviews of refund requests can lead to liability for losses incurred by merchants [9]. - Platforms are encouraged to enhance their review processes and implement stricter guidelines to prevent fraudulent refund claims [10]. Group 5: Regulatory and Preventive Measures - Regulatory bodies are urged to improve legal frameworks to explicitly address malicious refund behaviors and their consequences [9]. - E-commerce platforms should adopt technical measures to verify the authenticity of uploaded images and establish a user credit system to penalize repeat offenders [10]. - Merchants can also take proactive steps by documenting product quality and establishing clear refund policies to mitigate risks associated with fraudulent claims [10].

Core Viewpoint - The investigation reveals that low-priced diamonds sold on e-commerce platforms are often fake, highlighting the need for better regulation and consumer awareness [1][5]. Group 1: E-commerce Market Insights - E-commerce platforms offer diamonds at significantly lower prices, such as a 2-carat lab-grown diamond ring for 153 yuan and a 99-carat imported diamond for 22 yuan, contrasting sharply with traditional retail prices that can exceed tens of thousands of yuan [1][3]. - The investigation conducted by Xinhua News found that these low-priced diamonds are not genuine, with the 99-carat diamond being glass and the 2-carat lab-grown diamond being synthetic cubic zirconia [5]. Group 2: Regulatory Recommendations - Experts suggest enhancing multi-department collaboration to establish a comprehensive regulatory system from production to sales [8]. - Online platforms should strengthen their vetting processes for merchants to ensure they have legal operating qualifications and professional appraisal capabilities, along with implementing strict quality control and after-sales service systems to protect consumer rights [8].

Group 1 - The article highlights the prevalence of "bargain-priced" diamonds on e-commerce platforms, with prices for lab-grown diamonds as low as 153 yuan for 2 carats and 22 yuan for 99 carats of imported diamonds, contrasting sharply with traditional retail prices that often exceed tens of thousands of yuan [1][2] - Investigations reveal that many of these low-cost diamonds are actually fake, with consumers reporting experiences of being sold cubic zirconia instead of genuine lab-grown diamonds [2][5] - The cost of producing a 1-carat lab-grown diamond ranges from 2,000 to 3,000 yuan, while a 2-carat diamond typically costs around 4,500 yuan, indicating that the extremely low prices of these diamonds are unsustainable and likely fraudulent [6] Group 2 - Many sellers on e-commerce platforms exploit consumer ignorance by labeling fake diamonds as "lab-grown," leading to confusion between natural and lab-grown diamonds [7][8] - Fake diamonds often come with counterfeit certificates, making it difficult for consumers to distinguish between genuine and fake products [8][9] - The article emphasizes the need for improved regulatory oversight in the diamond industry, particularly regarding the sale of lab-grown diamonds online, to protect consumers and ensure product authenticity [10][11][12]

Core Viewpoint - The article highlights the serious issue of excessive phthalate plasticizers in children's shoes, particularly in low-cost products sold on e-commerce platforms, raising concerns about child safety and regulatory oversight [1][2][4]. Group 1: Investigation Findings - A survey conducted by the Shenzhen Zero Waste Environmental Public Welfare Development Center found that 50% of the 50 sampled PVC children's sandals exceeded phthalate limits, with an average excess of 365 times and a maximum of 509 times [5]. - A specific model, the "T16" children's shoe, was found to contain 38.016% phthalate, significantly exceeding the national standard limit of 0.1% by approximately 380 times [5][6]. - Many of the non-compliant products were sold by a trading company that continued to sell outdated stock, highlighting a gap in product recall and market regulation [6]. Group 2: Regulatory Actions - The implementation of the mandatory national standard "Children's Shoe Safety Technical Specification" (GB 30585—2024) on June 1, 2023, has tightened regulations on phthalate content, changing the limit from not exceeding 0.1% to less than 0.1% [7]. - Regulatory bodies are increasing inspection frequency and scope, conducting special rectification efforts, and enforcing strict compliance to enhance quality safety awareness among manufacturers [16]. Group 3: Market Dynamics - The average price of compliant samples was 37 yuan, while non-compliant samples averaged 16 yuan, indicating a significant price disparity that incentivizes manufacturers to cut costs by using cheaper, harmful materials [10]. - Many manufacturers opt for phthalate plasticizers due to their lower cost compared to environmentally friendly alternatives, which can increase production costs by approximately 0.3 yuan per pair [10][9]. Group 4: E-commerce Platform Responsibilities - E-commerce platforms are legally obligated to ensure the quality and safety of products sold, but many sellers exploit loopholes by submitting false compliance reports [11][12]. - A significant portion of non-compliant products (80%) lacked proper labeling, which complicates regulatory oversight and allows substandard products to enter the market [12]. Group 5: Consumer Awareness and Recommendations - Consumers are advised to be cautious of children's plastic shoes priced below 11 yuan for EVA material and 7 yuan for PVC material, as these prices may indicate compromised quality [18]. - It is recommended that consumers choose reputable sellers and request inspection reports to safeguard against purchasing non-compliant products [18].