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荣耀折叠屏欧洲市占率突破三成 中国科技出海重塑高端市场格局
Huan Qiu Wang Zi Xun· 2025-08-29 09:56
Group 1 - The foldable smartphone market is becoming a vibrant growth area, with a projected 37% year-on-year increase in sales in Europe for 2024 [1] - Chinese manufacturers are rapidly rising in this market, with Honor, OnePlus, and Transsion launching their own foldable smartphones, leading to Samsung's market share dropping from 98% in 2022 to 73% in 2023 [1] - Honor is recognized as the fastest-growing brand in the European foldable smartphone market, with a staggering 377% year-on-year sales growth and a market share increase to 34% [1] Group 2 - Honor's Magic V5, launched on August 28, 2025, aims to reclaim technological leadership with its lightweight design and advanced features [3] - The Magic V5 features the world's first on-device voice large model, enabling real-time translation in multiple languages without the need for internet connectivity [5] - Honor's commitment to R&D is evident, with over 70% of its global team focused on innovation, filing over 300 patents monthly, and achieving an R&D revenue ratio of 11.5% [5] Group 3 - Honor's expansion into Southeast Asia, particularly Indonesia, has resulted in a 121% year-on-year increase in smartphone shipments in Q2 [6] - The company is breaking into high-end markets with a combination of robust hardware and intelligent software, supported by a user-centered and research-driven innovation system [6] - The journey from following to leading in niche markets reflects the strategic determination of Chinese tech firms to innovate and compete globally [6]