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华福证券-机械设备行业3C设备周观点:苹果计划推出桌面机器人-250817
Xin Lang Cai Jing· 2025-08-17 05:01
Group 1 - Apple plans to enhance its competitiveness in the AI sector through a series of new devices, including a desktop robot, an upgraded humanoid Siri, a smart speaker with a display, and home security cameras [1] - The AI desktop robot is expected to be released in 2027, featuring a 7-inch display, which could transform personal interaction with AI and set new standards in the home robotics industry [1] Group 2 - In Q2 2025, global smartphone shipments slightly declined to 288.9 million units due to moderate consumer demand, with Samsung maintaining the largest market share at 57.5 million units, a 7% year-on-year increase, while Apple's iPhone shipments fell by 2% to 44.8 million units [2] - Huawei led the domestic market with an 18% share, achieving a 15% year-on-year increase in shipments [2] Group 3 - Apple's first foldable iPhone is anticipated to launch in the fall of 2026 alongside the iPhone 18 Pro series and "Air" series models, while the standard iPhone 18 release is postponed to spring 2027 [3] - In Q4 2024, global shipments of foldable smartphones are projected to be 3.8 million units, a decrease of 18% year-on-year, with Huawei holding a 31.2% market share and Samsung at 26.7% [3] - Apple's entry into the foldable smartphone market is expected to leverage its strong brand and integration capabilities to invigorate the segment [3] Group 4 - Areas of interest include automation assembly equipment, automated testing equipment, foldable screen hinges, 3D printing applications, and mid-frames and back covers [4]