21世纪经济报道记者倪雨晴 8月28日，荣耀在英国伦敦举行发布会，将最新一代折叠屏手机Magic V5推向欧洲市场。在海外阵地 上，荣耀继续高举高打，折叠屏则是高端市场的旗舰。 长期以来，欧洲折叠屏市场几乎等同于三星的"自留地"，而中国厂商的存在感相对有限。到了2024、 2025年，格局生变。 根据Counterpoint最新发布的报告，此前三星得益于先发优势以及在欧洲整体市场的领先地位，几乎垄 断折叠屏市场。2022年，三星在欧洲书本式折叠屏手机市场份额高达98%。但到2023年底，随着荣耀推 出Magic Vs发起挑战，同时谷歌、一加与传音等厂商也陆续推出自家折叠屏产品，三星份额降至73%。 在伦敦发布会上，荣耀宣布Magic V5海外版将首发搭载全球首个端侧语音大模型，可实现离线的实时 通话翻译，用户在跨国沟通和商务交流中无需依赖云端网络。 荣耀方面介绍，该技术落地背后是多项原创算法与硬件协同优化成果。例如，荣耀针对NPU算子能力进 行适配，实现了端侧AI语音大模型的高效运行。这一成果也获得学术界的认可，荣耀AI语音技术成果 论文已成功入选国际音频领域顶级会议INTERSPEECH。 另一方面，荣耀继 ...

Group 1 - The foldable smartphone market is becoming a vibrant growth area, with a projected 37% year-on-year increase in sales in Europe for 2024 [1] - Chinese manufacturers are rapidly rising in this market, with Honor, OnePlus, and Transsion launching their own foldable smartphones, leading to Samsung's market share dropping from 98% in 2022 to 73% in 2023 [1] - Honor is recognized as the fastest-growing brand in the European foldable smartphone market, with a staggering 377% year-on-year sales growth and a market share increase to 34% [1] Group 2 - Honor's Magic V5, launched on August 28, 2025, aims to reclaim technological leadership with its lightweight design and advanced features [3] - The Magic V5 features the world's first on-device voice large model, enabling real-time translation in multiple languages without the need for internet connectivity [5] - Honor's commitment to R&D is evident, with over 70% of its global team focused on innovation, filing over 300 patents monthly, and achieving an R&D revenue ratio of 11.5% [5] Group 3 - Honor's expansion into Southeast Asia, particularly Indonesia, has resulted in a 121% year-on-year increase in smartphone shipments in Q2 [6] - The company is breaking into high-end markets with a combination of robust hardware and intelligent software, supported by a user-centered and research-driven innovation system [6] - The journey from following to leading in niche markets reflects the strategic determination of Chinese tech firms to innovate and compete globally [6]