Core Insights - Honor launched its latest foldable smartphone, Magic V5, in the European market, aiming to challenge Samsung's dominance in the high-end segment [1] - Samsung's market share in the European foldable smartphone market has decreased from 98% in 2022 to 73% by the end of 2023 due to increased competition from Honor and other manufacturers [1] - Honor is projected to be the fastest-growing brand in the European foldable smartphone market in 2024, with a year-on-year sales increase of 377% and a market share growth to 34% [1] Group 1: Market Dynamics - The European foldable smartphone market is undergoing a reshuffle, with major players like Samsung, Google, and Honor intensifying their efforts [2] - Honor's competitive edge lies in its lightweight design and innovative AI capabilities, which are seen as key factors for its market penetration [2] - Samsung's Galaxy Fold series has faced challenges in making significant improvements, impacting its future outlook [2] Group 2: Technological Advancements - Honor's Magic V5 will feature the world's first on-device voice large model, enabling offline real-time translation for international communication [2] - The technology behind this feature is supported by original algorithms and hardware optimizations, which have gained recognition in the academic community [2] Group 3: Global Expansion - Honor has become the fastest-growing smartphone brand in the UK, with a sales increase of over 70% last year and a 234% rise in high-end product sales in the first half of this year [3] - In Southeast Asia, Honor's smartphone shipments are expected to grow by 121% year-on-year by Q2 2025, surpassing 1 million units in a single quarter [3] - The global foldable smartphone market is entering a rapid expansion phase, with expectations of continued growth as Apple enters the market in 2026 [3] Group 4: Competitive Landscape - The competition in the high-end foldable smartphone market is expected to remain dynamic, with product innovation, AI application, and channel ecosystem playing crucial roles in shaping the market [3]

Group 1 - The foldable smartphone market is becoming a vibrant growth area, with a projected 37% year-on-year increase in sales in Europe for 2024 [1] - Chinese manufacturers are rapidly rising in this market, with Honor, OnePlus, and Transsion launching their own foldable smartphones, leading to Samsung's market share dropping from 98% in 2022 to 73% in 2023 [1] - Honor is recognized as the fastest-growing brand in the European foldable smartphone market, with a staggering 377% year-on-year sales growth and a market share increase to 34% [1] Group 2 - Honor's Magic V5, launched on August 28, 2025, aims to reclaim technological leadership with its lightweight design and advanced features [3] - The Magic V5 features the world's first on-device voice large model, enabling real-time translation in multiple languages without the need for internet connectivity [5] - Honor's commitment to R&D is evident, with over 70% of its global team focused on innovation, filing over 300 patents monthly, and achieving an R&D revenue ratio of 11.5% [5] Group 3 - Honor's expansion into Southeast Asia, particularly Indonesia, has resulted in a 121% year-on-year increase in smartphone shipments in Q2 [6] - The company is breaking into high-end markets with a combination of robust hardware and intelligent software, supported by a user-centered and research-driven innovation system [6] - The journey from following to leading in niche markets reflects the strategic determination of Chinese tech firms to innovate and compete globally [6]