端午出行经济
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滴滴出行:端午假期打车需求较去年上涨31% 民俗体验出行需求大涨
Xin Hua Cai Jing· 2025-06-03 09:08
Core Insights - Didi Chuxing reported a 31% increase in ride-hailing demand during the Dragon Boat Festival compared to the previous year, with a significant rise in demand for cultural experiences [1][2] Group 1: Ride-Hailing Demand Trends - The demand for rides to "Dragon Boat+" cultural activities surged, with a tenfold increase in ride requests to the 2025 China Dragon Boat Race in Sichuan [1] - The demand from the post-00s generation for rides to watch dragon boat races increased by over 100%, marking the highest growth among all age groups [1] - Ride requests to Qu Yuan Temple for ancestral worship rose by 298%, while general ride requests for ancestral worship increased by 61% [1] Group 2: Regional and Seasonal Variations - There was an 83% increase in ride requests to intangible cultural heritage activity locations, with Chongqing, Hangzhou, and Xi'an seeing increases of 293%, 283%, and 163% respectively [1] - The demand for rides to water parks increased by 85% compared to the Qingming Festival, indicating a growing interest in water-related activities as temperatures rise [2] - In northern coastal cities, ride requests for beach outings saw significant increases, with Qingdao, Weihai, and Dalian experiencing rises of 54%, 36%, and 31% respectively [2] Group 3: Travel Patterns and Cross-City Demand - The "evening departure, morning arrival" travel pattern became popular, with a 40% increase in ride requests to major transportation hubs on the evening before the holiday [2] - Cities like Suzhou, Foshan, and Wuhan showed clear trends of return travel, while cities such as Chongqing and Xi'an experienced increased ride requests driven by external tourists [2] - In the context of holiday customs and rainfall, cities like Dongguan and Guiyang saw over a 50% increase in cross-city ride requests compared to the previous year [2]