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红蜻蜓借鞋文化博物馆破局 探索“文化数智”新路径
Zheng Quan Shi Bao Wang· 2025-05-27 06:40
Core Insights - Hongqiao Dragonfly (603116) collaborates with Wenzhou Shoe Culture Museum to explore a "cultural digital breakthrough" path through a series of activities [1][3] - The company is developing an industry AI model that incorporates 30 years of data, including supply chain, consumer behavior, and cultural IP, to enhance museum systems [3] Group 1: Cultural Initiatives - The Wenzhou Shoe Culture Museum features over 1,500 historical shoe artifacts, showcasing the evolution of footwear from ancient times to the establishment of New China [1] - During the event, over 40 guests participated in a tour of the museum, attended a non-heritage master class, and experienced traditional engraving techniques [1] Group 2: Technological Integration - Hongqiao Dragonfly introduced an AI curator that interacted with the company's chairman in real-time, explaining the design philosophy and brand culture of the "Empty" series [3] - The company has created a "curation + retail" modular solution that allows the museum's IP to be quickly integrated into shopping malls across the country [3] Group 3: Market Strategy - In a pop-up store at Shanghai Senlan Garden City, museum collections were transformed into national trend IP and stylish patterns, enhancing visual and experiential scenarios [3] - The company aims to elevate competition from "cost comparison" to "value resonance" by embedding cultural elements, trend directions, user preferences, and supply chain insights into its products [3] - Hongqiao Dragonfly plans to continuously analyze public aesthetic trends, consumer behavior patterns, and modern lifestyles to respond to contemporary trends with its brand proposition of "freedom and love" [3]