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飞书的下一个战场,是老板的“控制欲”
3 6 Ke· 2025-08-27 13:38
Core Insights - ByteDance is testing a new feature in Feishu that enhances visibility for managers over their subordinates' work progress, including documents and travel records, aiming to increase organizational transparency [1][2] - The feature is currently in a gray testing phase and reflects a shift in Feishu's product positioning towards improving management efficiency rather than just collaboration [1][5] - There is a growing concern among employees regarding privacy and the potential for increased supervision due to the detailed visibility of their work activities [1][4][6] Group 1: Feature Development - Feishu is enhancing the visibility of subordinates' activities, allowing managers to track various metrics such as message activity, document creation, and meeting participation [2][3] - The new "personal dynamics" feature is seen as a trial in the direction of "governance productization," indicating a strategic shift towards management tools [2][5] - The feature aims to provide managers with a comprehensive dashboard to monitor employee performance and productivity [6] Group 2: Market Positioning - Feishu's recent developments are drawing closer to DingTalk's approach, which emphasizes a top-down management perspective, contrasting with Feishu's previous focus on employee empowerment [5][6] - The competition between Feishu and DingTalk is intensifying, with both platforms enhancing their management capabilities and attracting third-party developers [5][6] - Feishu's CEO has claimed that their multi-dimensional table feature is at least 12 months ahead of DingTalk's similar offerings, highlighting the competitive landscape [5] Group 3: Employee Concerns - Employees are expressing discomfort with the increased transparency and potential for over-monitoring, leading to a desire for privacy in their work activities [1][4][6] - The implementation of the "personal dynamics" feature may create anxiety among employees regarding constant oversight and performance evaluation [6][7] - There is a need for Feishu to balance management visibility with employee privacy to maintain trust and avoid creating a culture of excessive monitoring [6][7]