Core Insights - Under Armour's 2025 CURRY brand Asia tour, themed "Opening a Big Scene," successfully attracted over 10,000 fans and consumers during the event held in Chongqing [1] Group 1: Event Highlights - The CURRY CON sports gathering, a brand-first initiative, was a significant highlight of the Asia tour [1] - The event featured a strong participation from basketball fans and consumers, indicating a successful engagement strategy [1] Group 2: Social Responsibility Initiatives - During the Asia tour, the CURRY brand partnered with the Yao Foundation to launch the "Basketball Without Borders" charity program [1] - This initiative aims to provide facilities and equipment support to rural areas and organize girls' basketball leagues in rural primary schools, promoting equal opportunities for girls in basketball [1] - The project includes building facilities, donating equipment, and providing scientific training to help break down participation barriers and promote healthy growth among youth [1]