Core Viewpoint - The brokerage industry is transitioning from extensive expansion to intensive management, with over 20 brokerages closing more than 60 branches this year to address operational challenges and enhance efficiency through digital transformation and optimized network layout [1][3]. Group 1: Shift from Extensive Expansion - Historically, brokerages adopted an expansion strategy focusing on quantity over quality, leading to high customer acquisition costs and severe business homogenization [3]. - The traditional model's reliance on increasing branch numbers has resulted in diminishing returns as client needs evolve and the market becomes more competitive [3][4]. - As of July 30, over 20 brokerages have decided to close more than 60 branches, including 8 subsidiaries and over 50 business offices, to optimize resource allocation [3]. Group 2: Emergence of Intensive Management - Intensive management is becoming a consensus among brokerages, characterized by the integration of resources across branches to enhance service efficiency [5][6]. - Brokerages are transforming physical branches into "wealth centers" and "business hubs," focusing on high-net-worth clients and utilizing technology to streamline service processes [6][7]. - The shift involves reducing reliance on commission-based income and prioritizing wealth management revenue, with a focus on high-value clients and digital service delivery [7][8]. Group 3: Future Outlook and Strategic Adjustments - In the next 3 to 5 years, brokerage branches are expected to evolve from mere transaction points to strategic hubs for comprehensive financial solutions [8]. - Brokerages are encouraged to break away from traditional practices, leveraging technology to enhance service quality and employee capabilities [8][9]. - Recommendations include reallocating resources from low-efficiency branches to high-potential areas and reforming performance metrics to focus on client retention and advisory service income [8][9].

【导读】从粗放式扩张转向集约化经营，券商分支机构破解经营困局 见习记者 舍梨 券商正加速告别 "跑马圈地"时代。今年以来，已有超20家券商撤销60余家分支机构，一场从粗放式扩张向集约化经营的深刻转型正在行业 上演。通过优化网点布局、强化平台赋能并拥抱数字化转型，券商分支机构力图破解传统经营困局。 告别粗放式扩张 过去，券商布局分支机构时，多采取扩张策略以覆盖更多区域，呈现出重数量、轻质量的粗放式扩张特点。 他介绍道，经营模式的变化体现在多个方面，例如，收入结构重塑，对佣金依赖度逐渐降低，转向财富管理收入为主的收入模式；服务重 心转移，核心服务对象聚焦高净值客户和机构客户，对零售客户通过线上服务、智能化工具覆盖基础服务；物理网点功能转型，减少传统 大型分支网点，在若干核心城市设立 "旗舰"分支，在其他地区以轻型网点为主。 多举措建立长效发展机制 一位券商经纪业务负责人分析道，这一传统的经营模式有多重问题：一是客户获取成本高，券商每年线上投入的广告、平台推广费用及线 下讲座路演、营销费用持续攀升；二是业务同质化严重，同质竞争导致行业陷入 "增收不增利"困局，资源过度消耗在新客户争夺中；三是 重"开户量"，轻"活跃 ...