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粤疆同心 共品甜香 | “疆品南下 粤品北上”伽师县主题月活动启幕
Nan Fang Nong Cun Bao· 2025-08-08 10:34
Core Viewpoint - The "Xinjiang Products Southbound, Guangdong Products Northbound" theme month event aims to promote the agricultural products of Kashi County, Xinjiang, in the Guangdong-Hong Kong-Macao Greater Bay Area, enhancing market access and fostering regional cooperation [34]. Group 1: Event Overview - The third phase of the theme month event runs from August 6 to August 31, 2023, connecting Kashi County and the Greater Bay Area over a distance of 4,000 kilometers [4][36]. - The event focuses on promoting Kashi's agricultural products, particularly the Kashi melon, which is known for its unique flavor and high sugar content [5][8]. Group 2: Product Highlights - Kashi County is recognized as a major production base for melons, with a planting area of 250,000 acres and an annual output of 620,000 tons, making it the largest single melon production and sales base in China [9][10]. - The Kashi melon has a sugar content that can reach up to 19 degrees, significantly higher than ordinary melons, and is characterized by its thin skin and thick flesh [9][10]. Group 3: Marketing Strategies - The event includes online and offline activities, with products being delivered directly to consumers in the Greater Bay Area through community group purchases and supermarket shelves [13][14]. - Special promotions include limited-time sales and live streaming events to engage consumers and showcase the quality of Kashi's agricultural products [29][31]. Group 4: Economic Impact - This initiative not only meets the demand for high-quality agricultural products in the Greater Bay Area but also injects new momentum into rural revitalization efforts in Xinjiang [35].