Core Viewpoint - The "Jia Shi Good Products" initiative aims to connect products from Xinjiang with the Guangdong-Hong Kong-Macao Greater Bay Area, promoting local agricultural products and cultural integration through online and offline channels [2][3][18]. Online Promotion - The online platform for the "Jia Shi Good Products" campaign launched on August 6, focusing on unique products like Jia Shi melons and new plums, utilizing a model of origin tracing and online promotions to showcase local charm [5][6]. - Special sections were created for the campaign, integrating products into festive occasions like the Autumn Festival and Qixi Festival, stimulating new consumer demands with themes of "health gifts" and "thoughtful gifts" [7][8]. - Two live streaming events were held to promote Jia Shi new plums and dried plums, enhancing sales through storytelling and limited-time promotions [9][10]. Offline Engagement - An event for "Jiang Products Going South and Guangdong Products Going North" was held on August 15 in Guangzhou, gathering over 130 representatives from various sectors, indicating strong collaboration intentions among channel merchants [11][12]. - A promotional event on August 22 in the Jinbi Century Garden community allowed residents to experience the taste of Jia Shi melons and new plums through sampling and community sharing [13][14][15]. Future Outlook - The initiative aims to leverage small products to drive larger collaborations, fostering mutual benefits between Xinjiang and Guangdong through cultural and industrial integration, contributing to rural revitalization and regional development [16][17][18].

Core Viewpoint - The article highlights a promotional event titled "Western Products Southbound, Cantonese Products Northbound" aimed at celebrating the Qixi Festival, featuring the unique Kashi new plum as a key product to connect consumers across regions [1][3][40]. Group 1: Promotional Activities - The online platform will launch a special promotion called "Western Affection for Qixi Gifts," featuring Kashi new plums, which will be delivered fresh across a distance of over 5000 kilometers [3][4]. - During the event, consumers can access a dedicated "Qixi Sweet Purchase" section to buy special gift boxes of Kashi new plums, with options for 3 kg and 4 kg packages at discounted prices [17][18]. Group 2: Product Characteristics - Kashi new plums are cultivated in a unique geographical environment, benefiting from a temperature difference of 20°C between day and night, pure snowmelt irrigation, and mineral-rich soil, resulting in their distinctive flavor [8][9][11]. - The Kashi new plum is recognized as a national geographical indication product, with a cultivation area of 570,000 acres, accounting for 50% of the national planting area and 70% of the national output [12][14]. Group 3: Supply Chain and Logistics - The supply chain for Kashi new plums includes a full control system involving enterprises, cooperatives, and farmers, ensuring that the plums are cooled and transported within 72 hours to maintain freshness [10][11]. - The platform supports "one-piece drop shipping," allowing consumers nationwide to place orders with delivery within 48 hours, ensuring the freshness of the products [38]. Group 4: Cultural and Economic Exchange - The initiative "Western Products Southbound, Cantonese Products Northbound" represents not only a product exchange but also a cultural and emotional connection between the regions, enhancing the interaction between Kashi agricultural products and the Bay Area [40][41]. - The collaboration has evolved from a one-way export to a two-way interaction, with Kashi products entering the Bay Area through various channels, while Bay Area logistics and digital technology are being implemented in Kashi [42][43].

Core Viewpoint - The event "Xinjiang Products Southbound, Guangdong Products Northbound" successfully showcased high-quality agricultural products from Kashgar County, Xinjiang, in the Guangdong-Hong Kong-Macao Greater Bay Area, establishing a solid bridge for trade and cultural exchange between the regions [3][5][42]. Group 1: Event Overview - The event took place on August 15 at the Guangzhou Pazhou Rong·Space, featuring over 130 representatives from various sectors including trade unions, supermarkets, and restaurants [4][40]. - The event aimed to promote Kashgar County's unique agricultural products, such as Kashgar melons and new plums, to the Greater Bay Area market [5][12]. Group 2: Product Highlights - Kashgar melons, known for their sweetness with a sugar content exceeding 18 degrees, were highlighted as a top product, praised for their refreshing taste [19][20][24]. - The new plums from Kashgar were noted for their plumpness and high sugar content of 23 degrees, making them highly sought after in supermarkets [33][34]. Group 3: Economic and Cultural Significance - The event represents a significant step in enhancing the economic collaboration between Guangdong and Xinjiang, facilitating a model of "government platform, enterprise performance, and channel empowerment" for product sales [46][54]. - The initiative not only promotes product circulation but also fosters deep cultural and emotional connections between the regions [42][54]. Group 4: Future Prospects - The Southern Excellent Products platform aims to continue strengthening the trade connections between Guangdong and Xinjiang, promoting more high-quality products and contributing to rural revitalization [50][54].

Core Insights - The 2025 China New Mei Industry Conference and the 10th Xinjiang Kashgar·Jia Shi New Mei Exhibition focused on high-quality development strategies for the Jia Shi New Mei industry, emphasizing brand building, supply chain construction, and logistics solutions [1] Group 1: Industry Development - Jia Shi New Mei, known as the "Purple Jade Holy Fruit," benefits from unique natural resources, resulting in its thin skin, thick flesh, and rich flavor, making it popular among consumers [1] - The conference highlighted the importance of Jia Shi New Mei as a cultural symbol and its role in modernizing agriculture and rural revitalization in Xinjiang [1] Group 2: Sales Channels - The rise of consumer upgrades and new retail trends has led to the emergence of various sales channels for New Mei, including fruit chain supermarkets, agricultural wholesale markets, local fruit companies, and e-commerce platforms [1] - SF Express introduced a "Cold Chain Full Truck + 2B Store Distribution" service to ensure optimal preservation of New Mei during transportation to supermarkets [2] Group 3: Logistics Solutions - SF Express has established a nationwide cold chain network to support agricultural wholesale markets, ensuring efficient cold chain transportation and temperature traceability for New Mei [3] - The company offers an integrated "Cold Chain Full Truck + Warehousing and Distribution" solution for local fruit companies, optimizing logistics and reducing supply chain costs [4] - For e-commerce channels, SF Express developed a dual-channel system combining "2C Express Delivery + Air Freight" to meet the high-speed delivery demands of online orders [5] Group 4: Future Outlook - The successful hosting of the conference signifies a deep dialogue on brand, quality, channels, and services, highlighting the collaborative efforts needed for the expansion of Jia Shi New Mei [5] - SF Express aims to continue optimizing logistics solutions to support the global reach of Jia Shi New Mei and other Xinjiang specialties, enhancing the visibility of Chinese agricultural brands on the world stage [5]

Core Viewpoint - The "Xinjiang Products Southbound, Guangdong Products Northbound" online platform launched a special event during the beginning of autumn, promoting Xinjiang agricultural products to consumers in Guangdong, enhancing regional cooperation and cultural exchange [2][29]. Group 1: Event Details - The online platform's event, titled "Autumn Moisturizing: Xinjiang Products Convey Feelings," runs from August 7 to August 11, featuring a selection of Xinjiang products aimed at promoting health during the autumn season [3][22]. - Daily promotions include limited-time flash sales on various products such as moisturizing items and special discount packages, aimed at integrating Xinjiang agricultural products into the Greater Bay Area [4][5]. Group 2: Product Highlights - Xinjiang is recognized as "China's Fruit and Nut Kingdom" and a "Natural Health Treasure," with its products naturally suited for autumn health needs due to their rich nutrients and unique growing conditions [7][9]. - Featured products include the renowned Kashi melon, known for its high sweetness (16-19° Brix) and nutritional value, which is marketed as a remedy for autumn dryness [12][18]. Group 3: Strategic Goals - The initiative aims to deepen economic cooperation between Xinjiang and Guangdong, facilitating the sale of high-quality Xinjiang products to consumers in the Greater Bay Area while supporting local farmers [28][29]. - The event is part of a broader effort to celebrate the 15th anniversary of Guangdong's support for the Kashgar region, enhancing the collaboration between the two areas [26][27].

Core Viewpoint - The "Xinjiang Products Southbound, Guangdong Products Northbound" theme month event aims to promote the agricultural products of Kashi County, Xinjiang, in the Guangdong-Hong Kong-Macao Greater Bay Area, enhancing market access and fostering regional cooperation [34]. Group 1: Event Overview - The third phase of the theme month event runs from August 6 to August 31, 2023, connecting Kashi County and the Greater Bay Area over a distance of 4,000 kilometers [4][36]. - The event focuses on promoting Kashi's agricultural products, particularly the Kashi melon, which is known for its unique flavor and high sugar content [5][8]. Group 2: Product Highlights - Kashi County is recognized as a major production base for melons, with a planting area of 250,000 acres and an annual output of 620,000 tons, making it the largest single melon production and sales base in China [9][10]. - The Kashi melon has a sugar content that can reach up to 19 degrees, significantly higher than ordinary melons, and is characterized by its thin skin and thick flesh [9][10]. Group 3: Marketing Strategies - The event includes online and offline activities, with products being delivered directly to consumers in the Greater Bay Area through community group purchases and supermarket shelves [13][14]. - Special promotions include limited-time sales and live streaming events to engage consumers and showcase the quality of Kashi's agricultural products [29][31]. Group 4: Economic Impact - This initiative not only meets the demand for high-quality agricultural products in the Greater Bay Area but also injects new momentum into rural revitalization efforts in Xinjiang [35].