近年来，新疆维吾尔自治区喀什地区伽师县始终坚持以铸牢中华民族共同体意识为主线，打造"石榴心· 伽师兴"民族团结进步示范品牌，从空间筑基、经济赋能、聚心文章、治理协同、情感交融上实现"五个 共同目标"，不断构建互嵌式社会结构和社区环境，促进各族群众交往交流交融。 以"示范带动"强空间筑基，打造"共同家园"。坚持以"铸牢中华民族共同体意识"为主线抓好顶层设计， 构建"社区党支部——党员中心户——邻里议事员"组织体系，增强社区向心力；发挥迎宾路社区、安伽 社区、西克尔金色阳光小区地域、人口、结构优势，打造示范带动互嵌式社区、小区，进一步完善阵地 基础设施建设，开设"文化国学堂""中医艾灸馆""城市书吧"等团体活动室，为各族群众深化政策宣传、 文化展示、矛盾调解、便民服务于一体的石榴籽"伽"园，不断延伸服务触角，在潜移默化中增进各族群 众"五个认同"，实现各族群众从"安居者"到"融居者"再到"共建者"。 以"心灵互通"促情感交融，唱响"共同梦想"。3500名干部与1.4万名群众结对认亲，各族群众双向奔 赴，开展对象化、分众化、互动化、立体化宣传教育、融情活动2.5万场次；发挥"刘虎纪念馆"、铸牢 中华民族共同体意识教 ...

廿载深耕结硕 果，西圣果业让 疆品香飘大湾区 _南方+_南方 plus 着巨大的产业潜 力。从父亲手中 接过接力棒，张 利带领企业稳步 前行，逐步将其 发展为集种植、 研发、收购、加 工、销售于一体 的综合性农业企 业。 在张利的年度日 程中，始终排着 一份清晰的"瓜 果日历"——5月 "这份荣誉既是 鼓励，更是责 任，感觉肩上的 担子更沉 了。"日前，在 2025脱贫地区农 副产品产销对接 活动上，新疆西 圣果业有限责任 公司（下称"西 圣果业"）荣 获"832平台优秀 供应商"称号。 谈起获奖感受， 总经理张利感慨 颇深。 荣誉背后，是一 家企业与一片土 地长达二十年的 彼此成就。西圣 果业扎根新疆疏 附已有二十年， 自2006年成立以 来，便始终专注 于新疆瓜果产 业。这份执着， 源于一段援疆情 缘——张利的父 亲作为早年援疆 干部，对这片土 地有着难以割舍 的情感，也深信 特色林果业蕴藏 木亚格杏、7月 伽师瓜、8月西 梅、9月冬枣、 开心果、香梨、 冰糖心苹 果……"每个季 节都有不一样的 忙碌与甜蜜，但 目标是一样的， 就是把来自新疆 的鲜美，原汁原 味送到消费者手 中。"她笑着说 道。 然而，将 ...

南农晨读 | 牛蛙 牛哇！_南方+_ 南方plus 【今日关注】 伶仃洋上的"钢 铁岛屿"：三位 海洋牧场"主理 人"的牧渔日记 | 海上新农人④ 三个背景迥异 的"海上新农 人"，共同选择 将时光交给这片 海。在这里，从 近海到深蓝、从 经验到科技、从 传统渔业到现代 牧海，每天上演 着碰撞与交融， 讲述了一个关于 广东海洋渔业深 刻变革的故事。 "疆品南下 粤品 北上"："三 力"练就跨越山 海的百亿工程 岁末严冬，一年 的忙碌进入尾 声。新疆喀什伽 师县西克尔库勒 镇，村民麦尔耶 年500元，从结 婚到生小孩不足 月罚款3000 元......"这则告示 虽已撤下，但不 能止于撤下，其 荒诞的背后是严 肃的现实，以管 理之名行收费之 实，用经济手段 干预村民私人生 活，既侵害了公 民婚姻自由这一 基本权利，也暴 露少数村庄管理 简单粗暴化的思 维定势。 【乡村振兴】 木古丽·米提吉 算着账本，满是 欣喜。"瓜果有 广东的老板收 购，卖出了好价 钱。伽师瓜净赚 4万元，比去年 多1万元；新梅 也赚了2万 元！"万里之外 的广东，对口援 疆地区名优产品 体验馆分布在粤 港澳大湾区主要 城市。体验馆 内，消费 ...

Core Viewpoint - The "Xinjiang Products Southbound, Guangdong Products Northbound" initiative is a significant trade project aimed at enhancing economic cooperation between Guangdong and Xinjiang, facilitating the exchange of local products and promoting mutual benefits for both regions [7][9][12]. Group 1: Project Overview - The initiative has facilitated a bilateral trade exchange of 182 billion yuan since its inception, with over 79 billion yuan exchanged in the current year alone [12][13]. - The project serves as a platform for the sale of distinctive products from both regions, enhancing local farmers' incomes and promoting economic growth [5][11]. Group 2: Strategic Importance - The initiative is designed to break the traditional one-way support model, fostering a two-way empowerment concept and integrating the economies of Guangdong and Xinjiang into the national market [28][30]. - It aligns with national strategies to strengthen domestic circulation and build a unified market, leveraging Guangdong's market potential and Xinjiang's geographical advantages [39][41]. Group 3: Operational Mechanisms - The project emphasizes logistical improvements, including the establishment of a 5G smart logistics port in Kashgar, which enhances the efficiency of product distribution [64][68]. - Direct flight routes and international rail services have been introduced to facilitate trade, with significant increases in cargo volume and value reported [75][72]. Group 4: Long-term Impact - The initiative aims to create lasting benefits for local communities by enhancing product branding and market presence through media and promotional activities [110][134]. - Continuous engagement through online platforms and physical experience centers in the Greater Bay Area has been established to maintain consumer interest and drive sales [115][126]. Group 5: Community Benefits - The project has been instrumental in improving the livelihoods of local farmers, with notable increases in product sales and market reach, transforming local agricultural practices [131][141]. - Training programs for local farmers in e-commerce and modern agricultural practices have been implemented, boosting confidence and skills for future growth [139][142].

Core Viewpoint - The article highlights the growth and success of the Kashi Xinmei (新梅) industry in Xinjiang, driven by the "Xin Products Southward, Canton Products Northward" initiative, which has significantly improved production, processing, and market reach of Kashi Xinmei, benefiting local farmers and enhancing employment opportunities. Group 1: Industry Growth and Development - The Kashi Xinmei harvesting season begins every August across approximately 570,000 acres of orchards in Kashi County [5] - The "Xin Products Southward, Canton Products Northward" initiative has led to increased participation in the Kashi Xinmei supply chain, enhancing its market presence [7] - The Guangdong Zhongli Agricultural Group has established a connection between Kashi Xinmei orchards and the Greater Bay Area, significantly expanding its market reach [10] Group 2: Economic Impact on Farmers - Over 15,000 farmers have benefited from the Kashi Xinmei industry, with many experiencing increased income and job stability [14][12] - The average purchase price for Kashi Xinmei has reached 20 yuan per kilogram, with some farmers earning up to 570,000 yuan from their orchards [12] - The industry has created stable employment for over 2000 households, with around 50% of the beneficiaries being Uyghur farmers [12] Group 3: Infrastructure and Technological Advancements - A total investment of 510 million yuan has led to the establishment of the Kashi Xinmei Modern Industrial Park, which integrates various aspects of the supply chain [15] - The cold chain storage system has been improved, extending the sales period of Kashi Xinmei from 20 days to 6 months, thus stabilizing prices [17] - The establishment of a national modern agricultural industrial park has enhanced the processing capabilities, with 22 deep-processing products now available [15] Group 4: Brand Development and Market Expansion - Kashi Xinmei has achieved a brand value of 3.806 billion yuan, ranking 40th among China's regional public brands [19] - The "Kashi Xinmei Ten Thousand Miles Tour" promotional activities have significantly increased sales in the Greater Bay Area [19] - The Kashi Xinmei industry has become a well-known specialty agricultural product in the Greater Bay Area, with a market share of 70% and an annual output of 410,000 tons [25]

Core Viewpoint - The article highlights the success of Kashi melon, emphasizing its unique sweetness and quality, which has made it a popular product in the Greater Bay Area market. The melon is characterized as an "ESTP" personality type, representing its direct and appealing nature in both taste and market approach [3][4][5]. Group 1: Product Characteristics - Kashi melon is known for its intense sweetness and crisp texture, which captivates consumers [4][10]. - The growing conditions in Kashi County, Xinjiang, contribute to the melon’s high quality, with nearly 3000 hours of sunlight annually and fertile soil rich in potassium [13][14]. - The melon has a unique flavor experience, with a burst of juice and sweetness upon consumption, making it memorable for consumers [10][12]. Group 2: Market Development - Kashi melon has evolved from local distribution to a national market presence, driven by innovative agricultural practices and government support [22][24]. - The establishment of a cold chain logistics system with a capacity of 200,000 tons and a turnover ability exceeding 500,000 tons has facilitated the melon’s distribution across the country [26][27]. - The melon has become a "star product" in the Bay Area, with significant online and offline marketing efforts boosting its popularity [30][32][40]. Group 3: Economic Impact - Kashi melon cultivation spans 250,000 acres, yielding over 650,000 tons, making it the largest single variety melon production and sales base in China [43]. - The melon industry has significantly contributed to local economic development, enhancing farmers' incomes and breaking traditional limitations on agricultural revenue [19][20].

Core Insights - The event "Guangzhou Night" serves as a platform for promoting Xinjiang products and expanding sales channels for the company [4][11][12] - The company has established a strong connection with Xinjiang, focusing on enhancing the brand recognition and sales of Xinjiang products through strategic collaborations [16][17][26] Group 1: Company Strategy - The company aims to transition from resource output to brand output, actively promoting Xinjiang products to broader markets [3][4] - Since its establishment in 2012, the company has focused on improving food safety and advocating for healthy lifestyles, covering over 300 cities and more than 30 million mid-to-high-end users [8][9][10] Group 2: Partnerships and Collaborations - The company has engaged in multiple collaborations with Xinjiang agricultural entities, including a 60 million procurement agreement with the Aksu Poverty Alleviation Office and a strategic partnership with Xinjiang New China Construction Company [20][24] - Recent initiatives include a focus on brand building, multi-channel sales, smart agriculture, and supply chain optimization to enhance operational capabilities in Xinjiang [25][26] Group 3: Product Promotion - The event showcased a variety of Xinjiang products, such as Kashi melons, new plums, pistachios, and red dates, which attracted significant interest [12][14] - The company emphasizes that promoting Xinjiang products is not merely about logistics but about ensuring that high-quality goods are recognized and appreciated by consumers [26][28]

Core Viewpoint - Xinjiang Xisheng Fruit Industry Co., Ltd. is actively promoting its products, particularly the high-quality wood apricots, at the China Xinjiang Products (Guangdong) Trade Fair, aiming to expand its market presence in southern China [1][14]. Company Overview - Xinjiang Xisheng Fruit Industry has been operating in Xinjiang for 20 years, focusing on investment and development in the region [6][7]. - The company has established three standardized planting bases in Shufu County and Kashi County, along with a deep processing industrial park covering 23,000 square meters, equipped with 12 automated production lines with an annual processing capacity of 50,000 tons [8][9]. Product Highlights - The company showcased various Xinjiang products at the trade fair, with the freshly harvested wood apricots being particularly popular, featuring a sweetness level of 18 degrees [14][15]. - This year, the company has purchased over 180 tons of fresh apricots, utilizing a "seven-point ripeness picking + independent packaging + cold chain delivery" model to ensure freshness for consumers in the Greater Bay Area [15][16]. Market Strategy - The company follows a "company + farmer" model, benefiting 32,000 fruit farmers and promoting local economic growth [23][24]. - Xinjiang Xisheng Fruit Industry aims to introduce more unique products, such as Kashi New Plum and Dinosaur Egg, to increase awareness and sales of Xinjiang specialties [25][26].

Core Viewpoint - The company, Fujia Trading, showcased its products from Kashgar at the "Guangzhou Night" event, emphasizing its commitment to expanding in the Greater Bay Area market [4][6][20]. Group 1: Product Promotion - Fujia Trading presented over 230 specialty products, including Kashgar melon dried and Kashgar melon distilled liquor, which attracted significant consumer interest [8][9]. - The introduction of Kashgar melon dried aims to overcome seasonal limitations of fresh fruit, allowing consumers to enjoy its unique flavor year-round [10]. - The company is actively exploring deep processing of agricultural products, with Kashgar melon distilled liquor being a key initiative to enhance the product value chain [11]. Group 2: Market Expansion Strategy - The company expressed confidence in deepening its market presence in the Greater Bay Area, leveraging the "Xinjiang Products Southward and Guangdong Products Northward" initiative [6][18]. - A local supermarket buyer noted the high quality and market competitiveness of Kashgar new plum and dried melon, indicating strong potential for these products in the snack market [14][15]. - Fujia Trading plans to increase its marketing efforts and expand distribution channels to promote Kashgar's unique agricultural products further [21][22]. Group 3: E-commerce and Logistics - Fujia Trading has established an e-commerce service system that integrates online sales, warehousing, and brand development, effectively consolidating local specialty agricultural resources [23]. - The company has innovatively launched a "one-piece drop shipping" service, significantly reducing the barriers and logistics costs for exporting specialty agricultural products [25].

Core Viewpoint - The "Golden Week" saw a significant increase in the sales of Xinjiang products in the Guangdong-Hong Kong-Macao Greater Bay Area, driven by consumer enthusiasm and effective marketing strategies [11][12][41]. Group 1: Sales Performance - During the double festival period, sales of Xinjiang products in the Greater Bay Area surged, with some sales exceeding one million yuan in specific experience centers [12][41]. - The online sales platform for the "Xinjiang products southbound, Guangdong products northbound" initiative achieved over 2.3 million yuan in total sales during the double festival [43]. - Specific products like Kashi melons and Xinjiang long-staple cotton items saw high demand, with Kashi melon sales reaching over 600,000 yuan [35][39]. Group 2: Consumer Behavior - Consumers in the Greater Bay Area showed a strong preference for high-quality Xinjiang products, with many purchasing items for family gatherings during the festivals [26][30]. - The enthusiasm for Xinjiang products was evident, as consumers quickly sold out items like Kashi melons and red dates during the festival [34][38]. - The marketing strategies, including creative branding and promotional events, effectively engaged consumers and enhanced product visibility [70][79]. Group 3: Business Collaboration - The "Xinjiang products southbound, Guangdong products northbound" initiative facilitated cooperation between enterprises from both regions, enhancing market access and product distribution [48][56]. - The initiative also included events like the "Guangzhou Night" supply-demand matching activity, which helped build partnerships between Xinjiang and Guangdong businesses [48][60]. - The establishment of logistics connections and the integration of supply chains were emphasized to improve efficiency in product delivery from Xinjiang to Guangdong [64][66]. Group 4: Brand Development - The initiative has contributed to the elevation of brand value for Xinjiang products, with successful case studies demonstrating the transition from regional to national branding [91][93]. - The collaboration has also led to the development of a comprehensive quality control system for products, enhancing their market competitiveness [60][93]. - The "media+" approach in promoting regional public brands has proven effective in connecting consumers with high-quality products, showcasing the potential for further growth in brand recognition [99][100].