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品牌商,抵制不动低价了
3 6 Ke· 2025-10-31 08:22
Core Insights - The retail industry has undergone significant changes in recent years, characterized by intense price competition and evolving consumer behavior [2][3][6] - Retailers are increasingly adopting price comparison strategies, leading to a shift in power dynamics between brands and retailers [7][8] - The current retail landscape is marked by three key trends: supermarket adjustments, instant retail growth, and the exploration of private label brands [7][18][25] Group 1: Supermarket Adjustments - Supermarket adjustments have become a frequent term in retail operations, driven by external factors such as population and economic changes [8] - The evolution of the supermarket market in China has been rapid, completing in a fraction of the time compared to the U.S. market, leading to potential instability in foundational business practices [11][15] - Retailers are now focusing on product autonomy and efficient management, breaking away from traditional rules set by brand manufacturers [17][30] Group 2: Instant Retail - Instant retail has seen explosive growth, particularly with the entry of major players like Alibaba, which has transformed the landscape [25][29] - The operational model of instant retail relies on a separation of supply and traffic, necessitating a complex integration of both elements for success [26][27] - Brands must prioritize supply chain management and operational control to thrive in the instant retail environment [29] Group 3: Discount Retail and Private Labels - Discount retail has gained momentum, with leading retailers focusing on optimizing store efficiency and exploring private label opportunities [19][21] - The success of private labels among regional leaders has encouraged other retailers to invest in their own brands, aiming for a balanced product strategy [21][23] - Collaboration between manufacturers and retailers is essential for developing flexible supply chains and customized products [23][24]