Core Viewpoint - The beauty industry, particularly influencer-driven brands, is experiencing a dual reality, with some brands facing significant challenges, including debt and liquidation, while others are being acquired by larger groups [1][2][8]. Group 1: Company Overview - Cosmoss, a lifestyle beauty brand founded by Kate Moss in 2022, has entered liquidation with debts nearing £3 million (approximately ¥29.53 million) [1][2]. - The brand's financial troubles became evident when it failed to submit timely financial accounts and subsequently closed its website, ceasing order acceptance [5][7]. - The brand's product pricing was significantly reduced, with discounts reaching up to 75% on various platforms [5][7]. Group 2: Market Context - The liquidation of Cosmoss is indicative of broader challenges faced by influencer beauty brands, with at least six similar brands having exited the market recently [8][12]. - The competitive landscape for influencer beauty brands is intensifying, as many celebrities attempt to enter the beauty market, leading to rapid declines in brand attention [12][21]. - Despite the challenges, some influencer brands have achieved high valuations, with examples like Fenty Beauty valued at $2.8 billion (approximately ¥20.05 billion) and Kylie Cosmetics at $1.2 billion (approximately ¥8.57 billion) [15][18]. Group 3: Future Prospects - The influencer beauty sector is undergoing a transformation, with new entrants emerging and established brands being acquired by larger corporations [19][21]. - The success of influencer brands is not solely dependent on celebrity status; sustainable growth requires effective brand management and market adaptation [12][21]. - Recent data indicates that new influencer beauty brands are still being launched, suggesting ongoing interest and potential in the market despite existing challenges [20][21].