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新农开发:公司目前未开展网红合作带货业务
Zheng Quan Ri Bao· 2026-01-14 12:38
Core Viewpoint - The company, Xinong Development, has not engaged in influencer marketing or live-streaming sales, focusing instead on its official live-streaming channels [2]. Group 1: Company Strategy - The company emphasizes its unique position as the only publicly listed entity that embodies the "359" spirit, which is rooted in the historical context of the 359th Brigade's efforts in frontier development and hardship [2]. - The company aims to deeply integrate the "359" spirit into its brand building, product packaging, market promotion, and corporate culture [2]. - The focus is on creating a core cultural IP identifier based on the "359" spirit to enhance brand recognition and market presence [2].
新农开发(600359.SH):目前未开展网红合作带货业务
Ge Long Hui· 2026-01-14 07:58
Core Viewpoint - The company, Xin Nong Development (600359.SH), is currently not engaged in influencer marketing or sales but operates its official live streaming channel [1] Group 1: Company Strategy - The company emphasizes its unique position as the only publicly listed entity that carries forward the "359" spirit, which is rooted in the themes of perseverance and hard work [1] - The company is focused on deeply integrating the "359" spirit into its brand building, product packaging, market promotion, and corporate culture [1] - The aim is to create a strong cultural IP identity centered around the "359" core values [1]