Core Viewpoint - The article discusses the evolving landscape of the beauty market, particularly focusing on the concept of "clean beauty" and how the brand RED CHAMBER is addressing the confusion surrounding it through scientific validation and product innovation [5][6][25]. Group 1: Clean Beauty Concept - The term "clean beauty" has become ambiguous, with many brands claiming to be natural without providing substantial evidence [5][6]. - RED CHAMBER's "Green Book" aims to clarify what clean beauty means by establishing a quantifiable and verifiable scientific standard [6][9]. - The brand's clean beauty scientific system is based on skin physiology, toxicological data, green chemistry, and efficacy verification [7][9]. Group 2: Scientific Framework - The "Green Book" consists of five chapters that progressively build a comprehensive framework for evaluating clean beauty [9][10]. - It includes foundational skin science, ingredient safety analysis, scientific research, core research papers, and product application cases [9][10]. - The framework aims to transform the marketing language of "clean" into measurable and regulatory scientific standards [7][13]. Group 3: Product Innovation - The launch of the "Lightweight Essence Foundation" represents the practical application of the clean beauty concept, specifically designed for sensitive skin [15][16]. - The product incorporates high concentrations of Chinese lotus essence for barrier repair and moisture retention, along with innovative technologies for a breathable finish [17][18]. - Clinical tests showed significant improvements in skin hydration and barrier function, supporting the idea that makeup can also provide skincare benefits [21][23]. Group 4: Market Positioning and Growth - RED CHAMBER secured nearly 100 million yuan in funding to enhance its research capabilities and product development in the clean beauty sector [5][30]. - The brand's sales performance indicates a successful strategy, with a 92.79% year-on-year increase in online transactions for 2024 [27]. - The collaboration with a well-known brand ambassador aims to resonate with consumers and promote the clean beauty philosophy [28][30]. Group 5: Industry Standards and Future Outlook - The establishment of the first domestic clean beauty standard in 2024 reflects the brand's commitment to setting industry benchmarks [26]. - The focus on scientific research and local consumer needs positions RED CHAMBER as a leader in the clean beauty market [31]. - The brand's approach emphasizes the importance of sustainability and technological innovation in meeting evolving consumer demands [31].