Core Viewpoint - The launch of the new XPeng P7 is positioned as a direct competitor to the Xiaomi SU7, with a focus on pricing and features to capture market share in the electric sedan segment [1][3]. Pricing and Market Positioning - The new XPeng P7 is priced between 219,800 yuan and 301,800 yuan, strategically avoiding direct competition with the Xiaomi SU7's pricing [1][3]. - The rear-wheel drive long-range version of the XPeng P7 is priced at 239,800 yuan, while the Xiaomi SU7's equivalent is priced at 245,900 yuan [4]. - The all-wheel drive high-performance version of the XPeng P7 is priced at 259,800 yuan, compared to the Xiaomi SU7's 299,900 yuan [4]. Technical Specifications - The XPeng P7 features an 800V architecture across all models, while the Xiaomi SU7 only offers this in its top configuration [4]. - The XPeng P7 is equipped with a 5C ultra-fast charging capability, enhancing its competitive edge [4]. - All versions of the XPeng P7 come standard with three self-developed Turing AI chips, providing a total computing power of 2250 TOPS, which is superior to the Xiaomi SU7's offerings [8][10]. Configuration and Features - Unlike the Xiaomi SU7, which has a tiered strategy for high-end features, the XPeng P7 includes many core configurations as standard across all models [6][10]. - The XPeng P7 features dual-chamber air springs and electromagnetic dampers as standard, while the Xiaomi SU7 only includes these in its top model [6]. - The XPeng P7's high-level assisted driving software is standard across all models and offered for free for life, contrasting with the Xiaomi SU7's limited availability [8][10]. Design and Aesthetics - The XPeng P7 has received positive feedback for its design, which combines technology and retro elements, appealing to younger consumers [12]. - The XPeng P7's three-layer silver-coated panoramic roof has a 99.58% infrared isolation rate, outperforming the Xiaomi SU7's 99.1% [24]. - The XPeng P7 also boasts superior rear passenger space and trunk capacity compared to the Xiaomi SU7 [26]. Marketing and Brand Strategy - The launch event for the XPeng P7 mirrored Xiaomi's marketing strategies, with similar messaging and presentation styles [13][17]. - XPeng's CEO, He Xiaopeng, emphasized the P7's performance metrics, such as lap times at the Zhejiang International Circuit, paralleling Xiaomi's focus on performance [15][20]. - The relationship between He Xiaopeng and Xiaomi's Lei Jun adds a layer of familiarity to the competition, as both have supported each other in their entrepreneurial journeys [26][28].