Group 1: Online Brands Expanding Offline - Many online brands are increasingly opening physical stores to enhance consumer experience and meet demand [1][2][5] - JD MALL has opened 24 large experience centers across various cities, providing immersive shopping experiences and addressing consumer pain points [2][3] - Aihuishou has over 2000 stores nationwide, focusing on transparency in transactions and enhancing consumer trust through face-to-face interactions [3][4] Group 2: Consumer Experience and Engagement - JD MALL's stores feature diverse themed experience zones, allowing consumers to interact with products before purchasing, which enhances decision-making [2][3] - Aihuishou's physical stores facilitate immediate product assessment, reducing information asymmetry in the second-hand market [3][4] - Apparel brands like Jiao Nai emphasize the importance of tactile experiences in shopping, leading to a more engaged consumer base [5][6] Group 3: Market Trends and Strategies - The trend of online-to-offline (O2O) integration is becoming essential for brands to maintain competitiveness and consumer loyalty [5][6] - Aihuishou's growth in second-hand transactions is supported by a 137% year-on-year increase in trade-in orders, reflecting a shift towards a circular economy [4] - Smaller brands are also recognizing the value of physical stores for creating emotional connections and enhancing customer satisfaction through unique experiences [6]