2025年12月12日，红星美凯龙家居集团董事长李玉鹏一行走进新豪轩，受到了新豪轩门窗集团董事长冯文波等高层领导的热情接待。这是李玉鹏董事长行 业交流的第一站，也是双方深化合作、携手发展的重要一步。 红星美凯龙是国内领先的家居装饰及家具商场运营商，拥有全国性的广泛布局。截至目前，红星美凯龙商场网络覆盖全国202个城市的386家家居建材店/ 产业街，总经营面积超过2032万平方米，在稳健增长的行业当中持续保持市场领先地位。 此前，新豪轩门窗与红星美凯龙达成2024年度战盟&战略合作协议，充分发挥各自核心优势，实现强强联合与双向赋能，共同探索线上线下一体化服务， 协力提升门窗赛道整体服务力。 本次来访期间，李玉鹏董事长一行在新豪轩门窗集团董事长冯文波携高层的陪同下，参观了智能化现代展厅，近距离感受新豪轩产品设计与功能美学，并 对新豪轩的品牌实力、工艺水准与发展理念给予高度认可。 "系统门窗是一个潜力巨大的新赛道，也是优质家装流量的第一入口。"李玉鹏董事长表示，红星美凯龙愿与新豪轩进一步深化合作，共同在重点城市选择 和培育核心经销商。此外，红星美凯龙还将推动新豪轩门窗与建发房产、建发铝业进行合作，实现资源整合共赢。 ...

Core Insights - JD Auto has formed a strategic partnership with RAYNO, becoming the exclusive distributor of RAYNO's high-performance automotive window films in China, with the launch of RAYNO's flagship store on JD [1][3] - This collaboration marks a significant step for RAYNO in deepening its presence in the Chinese market, leveraging JD's digital supply chain and service capabilities [3] Group 1: Strategic Partnership - The partnership aims to provide Chinese consumers with high-end automotive window film products that combine top-notch performance and efficient installation services [1][3] - RAYNO has been focused on the research, production, and sales of optical films and window films since its establishment in 2013, serving over 15 million users across 17 countries [3] Group 2: Product and Technology - RAYNO's core three-layer film technology guarantees color retention for 10 years without fading, along with a triple heat insulation structure for consistent thermal performance [3] - The films also incorporate carbon-ceramic layering technology, ensuring excellent visibility and clarity for driving safety [3] Group 3: Consumer Experience - The collaboration will provide an integrated online and offline experience for window film products and services, allowing consumers to conveniently purchase RAYNO's full range of high-end films through JD's platform [5] - JD Auto's extensive offline fulfillment capabilities ensure seamless service from purchase to installation, with certified technicians performing standardized installations [5] - Consumers can access guaranteed and professional film installation services through JD's self-operated flagship store and its network of service locations [5]