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京东汽车与瑞锘达成战略合作 以一站式服务升级高端车膜安装体验
Yang Guang Wang· 2025-07-24 03:42
Core Insights - JD Auto has formed a strategic partnership with RAYNO, becoming the exclusive distributor of RAYNO's high-performance automotive window films in China, with the launch of RAYNO's flagship store on JD [1][3] - This collaboration marks a significant step for RAYNO in deepening its presence in the Chinese market, leveraging JD's digital supply chain and service capabilities [3] Group 1: Strategic Partnership - The partnership aims to provide Chinese consumers with high-end automotive window film products that combine top-notch performance and efficient installation services [1][3] - RAYNO has been focused on the research, production, and sales of optical films and window films since its establishment in 2013, serving over 15 million users across 17 countries [3] Group 2: Product and Technology - RAYNO's core three-layer film technology guarantees color retention for 10 years without fading, along with a triple heat insulation structure for consistent thermal performance [3] - The films also incorporate carbon-ceramic layering technology, ensuring excellent visibility and clarity for driving safety [3] Group 3: Consumer Experience - The collaboration will provide an integrated online and offline experience for window film products and services, allowing consumers to conveniently purchase RAYNO's full range of high-end films through JD's platform [5] - JD Auto's extensive offline fulfillment capabilities ensure seamless service from purchase to installation, with certified technicians performing standardized installations [5] - Consumers can access guaranteed and professional film installation services through JD's self-operated flagship store and its network of service locations [5]