Core Insights - The "My Store Model" has rapidly gained popularity, achieving a transaction volume of over 100 billion in a short period, attracting both business owners and aspiring entrepreneurs [1] - There are concerns regarding whether this model is a new type of scam or a genuine opportunity for profit [1] Business Model Overview - The "My Store Model" is an innovative business ecosystem that integrates online and offline commerce, rather than being a simple online mall or physical store [3] - The model's key attraction lies in its unique "green points" circular consumption mechanism, which incentivizes consumer spending through a profit-sharing system with participating merchants [3] Consumer Benefits - Consumers earn 200 points for every 1000 yuan spent, with a dynamic profit-sharing mechanism allowing for a maximum redemption of 1000 yuan in vouchers, effectively achieving a "buy 1000 get 1000" free purchase effect [5] - The model creates a compelling experience where increased spending leads to greater savings, significantly boosting repeat purchase motivation [3][10] Merchant Incentives - Merchants voluntarily offer discounts ranging from 3% to 20%, gaining precise customer traffic and earning 2.25 times the value of their discounts in points, which can be redeemed for future purchases [6] - Merchants also benefit from a 5% revenue reward for referring new customers, enhancing the incentive to participate in the model [6] Revenue Sharing and Growth - Business managers enjoy lifetime profit-sharing from the sales of partnered merchants, with over 15% of top performers earning over a million annually [8] - Regional agents receive a 15% share of the sales in their area, effectively "contracting" the economic growth in their locality [8] Platform Value Proposition - The platform has integrated over 160,000 merchants, creating a massive traffic pool that drives exponential growth in transaction volume and capital valuation [8] - The model's disruptive nature transforms all participants from "takers" to "contributors," fostering a symbiotic ecosystem where consumers, merchants, and the platform all benefit [10] - The first year of the model saw a repeat purchase rate exceeding 65%, significantly higher than the industry average of 30-40%, validating the model's commercial viability [10]