Core Viewpoint - The article highlights a shift in travel habits from "hasty check-ins" to "immersive experiences," with small cities emerging as potential tourism hotspots due to their unique charm and local culture [1][6]. Group 1: Event Overview - During the recent National Day holiday, Douyin's "Discover Treasure Small Cities - Outshine" campaign explored 20 small cities, creating themed travel routes and engaging local influencers to boost tourism [1][6]. - The campaign generated significant online engagement, with the hashtag DiscoverTreasureSmallCities reaching over 7.94 billion views, reflecting a vibrant travel trend [1][6]. Group 2: Thematic Routes and Experiences - The campaign categorized small cities into four distinct themed routes, such as "Spicy Season" and "Golden Autumn Season," catering to various traveler preferences [8][9]. - Influencers and celebrities participated in creating immersive content, showcasing local experiences and enhancing the appeal of these small cities [9][13]. Group 3: Social Media Impact - The campaign successfully generated buzz on social media, with 22 trending topics, including NationalDaySmallCities, achieving top rankings on local and national charts [19][39]. - The integration of real-life experiences with online engagement created a complete cycle of "viewing - interest - action," driving actual visits to small cities [19][39]. Group 4: Local Activities and Engagement - The campaign organized various local activities, such as markets and cultural events, to enhance visitor experiences and connect them with the local community [20][31]. - Collaborations with popular brands, like Wanglaoji, helped create a unique dining experience, reinforcing brand recognition and driving consumer engagement [34][36]. Group 5: Future Directions - Douyin's ongoing efforts aim to continue promoting small cities by highlighting their unique "color cards," fostering a comprehensive tourism experience that combines content creation, offline engagement, and commercial conversion [39].