Core Insights - The retail industry in Lianyungang is experiencing a transformation from merely selling products to offering experiences, with local supermarkets like Jiadefu and Baozhen leading the charge [4][5][9] - The number of active supermarkets in Lianyungang has increased significantly from 7,235 to 10,116 over five years, indicating a robust growth trend in the sector [4][5] Group 1: Industry Transformation - Lianyungang supermarkets are adopting new design models inspired by leading companies like Pang Donglai and Hema Fresh, focusing on enhancing consumer engagement [5][9] - The shift in consumer demographics is evident, with the average shopper now aged between 25 and 45, prompting supermarkets to adjust their product offerings to cater to younger tastes [7][9] - The introduction of "convenience corners" and enhanced customer service features is transforming supermarkets into lifestyle hubs rather than just shopping venues [9][11] Group 2: Competitive Landscape - The competition among supermarkets has intensified, evolving from price wars to value-based strategies, where customer experience and service quality are paramount [11][12] - The density of supermarkets in Lianyungang is high, with over 10 supermarkets per square kilometer in key areas, making customer retention critical [11][12] - The rise of online retail is challenging traditional supermarkets, but they are leveraging their strengths in fresh produce and immediate service to maintain relevance [11][12] Group 3: Future Outlook - The transformation initiated by Jiadefu and Baozhen is expected to gradually influence the entire region, although the pace may vary across different areas [12][14] - The penetration of popular products and modern shopping concepts into county markets is changing consumer habits, indicating a shift towards a more integrated shopping experience [14] - Future supermarkets in Lianyungang may evolve to offer a wide range of services, from food purchases to family activities, embedding themselves into daily life [14]