Core Insights - Despite the rise of online retail, offline retail remains a crucial channel for beauty brands to reach consumers and conduct brand marketing [1][3] - The "2025 China Fragrance and Cosmetics Physical Channel Growth Conference" highlighted the importance of offline channels in driving high-quality industry growth [3][5] Industry Overview - In the first half of this year, the Chinese cosmetics market reached a size of 496.27 billion yuan, with offline channels accounting for 228.44 billion yuan, representing 46% of the market [3] - The offline channel's resilience indicates its potential as a new growth point for beauty brands, despite challenges from digitalization [3] Key Strategies for Offline Growth - Brands are focusing on creating immersive shopping experiences and leveraging cultural elements to enhance consumer engagement [5][7] - The integration of online and offline marketing strategies is essential, with brands utilizing social media platforms to boost consumer trust and product appeal [7] Challenges in Offline Retail - The offline retail sector faces significant challenges, including reduced foot traffic, high operational costs, and changing consumer habits favoring online shopping [8][10] - Key issues include a lack of professional staff, product homogeneity, and outdated store environments [10][12] Future Trends - Instant retail is emerging as a new growth trend, allowing offline stores to connect with online channels and serve local customers effectively [13][18] - The market is witnessing a shift towards high-quality, affordable products, with a focus on consumer preferences for effective skincare solutions [12][16]