Core Insights - Forrester's report "Endpoint Management Platforms Landscape, Q3 2025" includes Tencent Cloud's zero-trust iOA for the second consecutive year, highlighting its significance in the endpoint management sector [1][4]. Group 1: Definition and Demand - Endpoint management platforms are defined as tools that help EUC professionals manage and protect a variety of endpoint devices and operating systems to support employee activities regardless of location [4]. - The demand for endpoint management platforms is driven by cost pressures, skill shortages, evolving work environments, and increasing threats [4]. Group 2: Tencent iOA Development - Tencent's iOA was initially applied to internal security practices and evolved into an enterprise-level service product, supporting over 100,000 devices during the pandemic in 2020 and surpassing 1 million client terminal deployments by 2022 [4][5]. - The iOA platform integrates multiple capabilities, including zero-trust access, antivirus, desktop management, endpoint detection and response (EDR), data loss prevention (DLP), software management, and remote desktop services [5]. Group 3: Security Features - Tencent iOA provides a comprehensive security framework covering pre-emptive, ongoing, and post-incident protection, with EDR capabilities that include behavior collection, threat alerts, incident investigation, and threat response [7]. - The platform's EDR module allows for flexible detection and alerting rules, automated responses, and integration with Tencent's online security operations service (EMDR) to combat advanced endpoint security threats [7]. Group 4: Industry Recognition and Applications - Tencent iOA achieved the highest score in EDR capabilities through the Cybereason ATT&CK V14 assessment and is recognized as the first EDR vendor to pass the Cybereason ATT&CK® capability testing system 4.0 [9]. - The platform is widely used across various industries, including finance, government, education, and healthcare, with notable implementations such as the integrated digital office protection platform for Beike Group [10]. Group 5: New Features and Upgrades - The latest version of Tencent iOA introduces AI-driven features for endpoint asset management, data loss prevention, and enhanced threat detection and response capabilities [11][13][14]. - The DLP module now utilizes machine learning for smarter data classification, significantly reducing manual configuration efforts while improving accuracy [13]. - The EDR module enhances threat response efficiency through automated and manual response options, allowing for rapid containment of security threats [14].