Core Insights - The New Year's film market in 2026 has shown strong performance, with a total box office of 736 million yuan and 18.57 million viewers from January 1 to January 3 [1][6]. Group 1: Overall Performance - The overall performance of the New Year's film market exceeded expectations, with significant audience turnout for the holiday period [6]. - The first day and second day of the New Year's box office reached 338 million yuan and 264 million yuan respectively, with January 3 also surpassing 100 million yuan [6]. Group 2: Key Films - The top three films during the New Year's period were "匿杀" (The Hidden Kill), "寻秦记" (The Quest), and "用武之地" (The Use of Force), showcasing a variety of genres including suspense, classic IP continuation, and realism [6][7]. - "匿杀" is noted for its intense narrative and strong emotional connections, while "寻秦记" capitalizes on nostalgia with its original cast from the 2001 TV series [7][8]. Group 3: Audience Engagement - Unlike previous years that focused on light-hearted comedies, this year's top films established deeper emotional connections with audiences through suspense, nostalgia, and realism [7]. - The performances of actors in these films, such as Jackie Chan and Huang Xiaoming, have been highlighted for their depth and character complexity, indicating a rising expectation from audiences for more nuanced performances [8]. Group 4: Impact of Legacy Films - Legacy films like "疯狂动物城2" (Zootopia 2) and "阿凡达3" (Avatar 3) significantly contributed to the overall box office, accounting for over 55% of the total revenue during the New Year's period [9]. - "疯狂动物城2" achieved a single-day box office of over 100 million yuan on New Year's Day, demonstrating the strong box office appeal of established franchises [9].