Summary of the Conference Call for Oppein Home Company Overview - **Company**: Oppein Home - **Industry**: Home Furnishing Key Points and Arguments Financial Performance - In the first half of 2025, Oppein Home reported revenue of **8.24 billion** yuan, a **4% year-on-year decline**, while net profit attributable to shareholders was **1.02 billion** yuan, reflecting a **2.9% increase** in profitability [2][4][11] - The second quarter showed a narrowing revenue decline of **3.4%**, indicating improved operational conditions [2][4] - Gross margin increased to **36.24%**, up **3.67 percentage points**, and net margin rose to **12.36%**, up **0.82 percentage points**, due to lower material costs and operational efficiencies [2][4][8] Market Environment - The home furnishing market faced challenges, with national statistics showing declines in real estate investment, completion, and sales [4] - The furniture manufacturing sector saw a **4.9%** drop in revenue among major companies, with profits down **23.1%** [4] - Oppein Home's revenue from distribution channels fell **4%**, while direct sales and foreign trade channels grew by **5.6%** and **30%**, respectively [2][4] Strategic Initiatives - The company implemented performance assessment reforms and supply chain improvements to enhance operational quality despite market pressures [2][6] - Oppein Home is focusing on diversifying its revenue streams and optimizing cost structures through its "one-stop shopping" model, which encourages customers to purchase multiple product categories [13][20] - The introduction of top industry talent and a "land distribution" management model aims to boost the autonomy of various business units and foster internal competition [3][15][28] Government Policies and Consumer Behavior - National subsidy policies have stimulated consumption but have not fully reversed the downward revenue trend [10][11] - The company expects future subsidy policies to focus on stabilizing consumption and promoting industrial upgrades, but these may not be sufficient to drive revenue growth alone [11] Future Outlook - The company anticipates continued pressure on gross and net margins due to external market conditions and increased competition [9][18] - Oppein Home is exploring opportunities in the renovation of existing homes, which is becoming a significant growth area as new home sales slow [20][21] - The company plans to enhance its product offerings and service efficiency to capture the potential in the renovation market [21][26] Challenges and Adaptations - The company is aware of the competitive landscape within the furniture industry, with a trend towards market share concentration [19] - Oppein Home is adapting by enhancing its digital tools and optimizing its business layout to improve operational efficiency [19][22] Conclusion - Oppein Home is navigating a challenging market environment through strategic reforms, operational improvements, and a focus on diversifying its revenue streams. The company remains cautiously optimistic about its future performance while preparing for ongoing market challenges [30]