Summary of the Conference Call for Tmall Industry and Company Overview - Tmall is the largest Adidas distributor globally and the second-largest Nike distributor, holding a market share of nearly 16% in China's sports goods market, second only to Bao Sheng's 11% [3][4] - For the fiscal year 2024, Tmall's revenue is expected to approach 29 billion yuan, with a net profit exceeding 2.2 billion yuan, indicating its leading position in the industry [2][3] Core Insights and Arguments - Tmall has established a comprehensive sports ecosystem, offering sneaker maintenance, sports training, and social activities, which enhances member loyalty. The membership has reached 81 million, with a repurchase rate of 70% [2][4] - Recent management changes and strategic adjustments at Nike and Adidas have reduced inventory pressure, presenting an upward recovery opportunity for Tmall, particularly as Adidas sees revenue growth in Greater China [2][5][6] - Despite profit pressure in the first three quarters of fiscal year 2025, a revenue increase of 5-10% could lead to a significant profit rebound. The market's shift towards consumer sectors and the high dividend yield of Hong Kong stocks are favorable for Tmall [2][7] - Hillhouse Capital's privatization of Belle International has improved Tmall's operational efficiency through digital transformation, with Hillhouse currently holding about 35% of Tmall's shares [2][8] Operational Improvements - Tmall has implemented digital procurement, replenishment, and inventory management measures, significantly optimizing inventory management and achieving better turnover days than comparable companies like Bao Sheng International [2][9] - Post-pandemic, Tmall adjusted its channel strategy by closing smaller stores and focusing on larger ones, reducing the number of stores to approximately 5,800. This has led to increased single-store sales and profitability, with net profit expected to grow by at least 20% annually from 2025 to 2026 [2][10] Financial Performance and Future Outlook - The company experienced a slight decline in revenue in the third quarter of last year, primarily due to the consumer environment and Nike's management change. However, the new CEO is focusing on strengthening relationships with franchisees and supporting local product designs [2][11] - Tmall's dividend performance is strong, with an average payout ratio exceeding 100% over the past three years and a current dividend yield of 7.2%, significantly higher than other companies in the industry [2][12] - Future profit forecasts predict net profits of 1.3 billion, 1.7 billion, and 2 billion yuan for 2025 to 2027, with a net profit growth rate exceeding 20% for the fiscal years 2025 to 2026. The current valuation is low at 11-12 times earnings, with a projected valuation of around 15 times in 2025, indicating a potential 30% growth in market value [2][14]