Core Insights - Toshiba refrigerators achieved significant sales during the "Double 11" shopping festival, leading the high-end refrigerator market with over 4,000 units sold in the 8,000 yuan and above price segment, showcasing strong market demand [1][4] - The competition in the high-end refrigerator market has shifted from price promotions to a focus on comprehensive experience value, including preservation technology, refined storage, and aesthetic space design, which are now key factors for high-end consumers [2][7] Sales Performance - Toshiba has maintained its position as the top-selling brand in the high-end joint venture refrigerator market for three consecutive years, with notable performance in the automatic ice-making refrigerator segment, where it ranked first in sales for the first half of 2025 [4] - The "Dabai Li" series refrigerator has been recognized for its innovative features, including advanced preservation technology that maintains a 95% humidity level for fruits and vegetables for up to 7 days and a 10-day freshness guarantee for meat [6] Market Trends - The success of Toshiba's "Double 11" performance reflects a broader trend in the high-end refrigerator market, where brands are increasingly focusing on user-oriented design and technological innovation to meet evolving consumer demands [7] - The "Dabai Li" series has not only achieved sales leadership but has also generated significant social media engagement, with related topics reaching over 110 million views and short video platform plays totaling 980 million, indicating strong consumer recognition [6]