Core Insights - The cooperation between the Belt and Road Environmental Technology Exchange and Transfer Center (Shenzhen) and JUMIA aims to promote green and low-carbon transformation in cross-border e-commerce, marking a significant step in the development of "Green Silk Road e-commerce" [1][2] Group 1: Partnership Details - The partnership will focus on key areas such as green product certification, compliance standards guidance, trade facilitation measures, and the greening of supply chains [2] - The Belt and Road Environmental Technology Exchange and Transfer Center (Shenzhen) will establish a strict green product selection and standard recognition mechanism, leading the construction of the first Silk Road e-commerce pilot project based on a unified green label [2] - The initial focus will be on categories with significant green advantages, including 3C electronic products, energy storage devices, and beauty and skincare products [2] Group 2: Market Context - In the first half of 2024, China's import and export volume with Africa increased by 14.4% year-on-year, making Africa one of the fastest-growing regions for China's foreign trade [1] - JUMIA, a leading African e-commerce platform listed on the New York Stock Exchange, has a total merchandise transaction volume of $720.6 million and revenue of $167.5 million as of 2024, serving approximately 5.4 million customers [1] Group 3: Strategic Implications - This collaboration will not only provide African consumers with more high-quality, environmentally friendly Chinese products but also offer a greener and more convenient path for Chinese enterprises to enter the African market [3] - The integration of online e-commerce traffic and offline distribution networks creates a new channel for green trade with Africa, injecting new momentum into the "Green Silk Road" initiative [2]